Career Development

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.

You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.

Never-ending to-do lists, constant deadlines, intense workloads and the guilty feeling you're not doing enough—does this sound all too familiar? If so, it's time to take a step back and find a better balance for your work and life. In this book, you'll discover the simple practices that will help you create a healthy mindset, boost your wellbeing and prevent overwhelm. So say goodbye to fatigue: with Beating Burnout, Finding Balance, you'll rediscover the energy you need to thrive.

You can build a home service business that is profitable EVERY month of the year. Offseasons will keep you poor. I hate offseasons. I used to waste $100,000 every winter. I didn't know how to generate leads during the slow months. My revenue dropped. My profits went negative. I had to lay off all my employees! This book fixes that problem. This book contains the playbooks that took me from sleeping in my office closet to owning a business that generates $50,000,000+ per year. When I started my lawn care business, I had no systems. This almost cost me my life in a workplace accident.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

> Hire and Keep the Best People details 21 of the most important, proven principles of employee recruitment and retention. It tells you everything you need to know to attract the most capable, committed employees and to make sure they continue to be active contributors to the company for years to come. Action exercises will help you apply the techniques immediately and see the results for yourself.

Esta guía te aconseja paso a paso, basándose en principios demostrados, y ofrece ejercicios prácticos, directrices para charlas de equipo estructuradas, y ejemplos extraídos de diversos ámbitos industriales y organizativos.

How does a suburban pizza joint end up profiled on national magazine covers and network TV news? (Hint: The secret is not in the sauce.) When Nick Sarillo decided to open a family-friendly pizza restaurant in the suburbs of Chicago, people thought he was nuts. Having worked as a carpenter for much of his adult life, he lacked any formal experience in restaurants or in managing a small business. Everyone told him no one else would ever care about his place the way he did.

Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.

Margaret Wheatley proposes that citizens band together with their colleagues and friends to create the solutions for social change, both locally and globally, that are so badly needed. Such change will not come from governments or corporations but from the ageless process of thinking together in conversation. Turning to One Another encourages this process.

This practical and visionary guide helps you discover that the more you give, the more you have. The Power of Giving provides a wealth of down-to-earth ideas, exercises, and real-life stories that reveal to each listener the unique gifts he or she has to give, including kindness, ideas, advice, attention, hope, and more, and the many ways you can benefit from giving them, from better health to better job prospects.

Business communications expert Phil Harkins helps Fortune 500 companies drive growth and increase productivity with his proven strategies. Now, this updated edition of his communications classic provides the insight and expertise you need to seize the competitive edge in your own industry.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

In Executive Charisma, Benton outlines a proven six-step approach for learning how to think, act, and relate to others like an executive. She provides powerful tools for fine-tuning the executive charisma skill set, including interpersonal communications, managing upwards, confidence-building, business humor, executive-bearing, and more. Drawing upon her experience coaching clients at American Express, Merrill Lynch, Nabisco, Viacom, Pepsi, and other top companies worldwide, Benton explains why projecting a commanding professional demeanor is so fundamental to corporate success.

In Homeless to Billionaire, Andres Pira presents 18 principles for attracting wealth, creating opportunity, and celebrating self-discovery. Inspired by his own massive life changes, Pira details his business journey from telemarketer to one of Thailand’s best-known billionaires. Using his mentors like Bryan Tracy, Jack Canfield, and Bob Proctor, Pira puts proven knowledge into action, innovating along the way, using his own employees and clients; through failure and success, the 18 Principles are forged.

What if everything you thought you needed to do to succeed was actually standing in the way of your success? Tama Kieves, Harvard-lawyer-turned-career-coach, has spent the last decade crossing the United States and Canada, speaking to tens of thousands of people and sharing her inspiring story of moving from a career that was killing her to a life that has uplifted her. She has mentored thousands of people who, with her help, have followed their passion, and now live their dream lives.

Whether you are building a small business from the ground up or managing a multinational company, you can learn the seven key traits for leadership success from one of the greatest business innovators and creative thinkers of the 20th century: Walt Disney. Whether you know him as the first to produce cartoons in Technicolor, the mastermind behind the theme park Disneyland, or the founder of the largest entertainment conglomerate, Walt's story of creativity, perseverance in spite of obstacles, and achieving goals resonates and inspires as much today as it ever has.

Are you self-aware, rational, and pragmatic, yet still unable to achieve the results you want in your management, business or career? Success in business doesn’t solely depend on diligent planning, executing and ‘doing’. The ‘human factor’ plays a vital role in accomplishment and prosperity. As an executive or a business owner, your success depends first and foremost on your mental conduct. It’s not enough to learn tactical methods and techniques, or plan a strategy; in order to succeed in today’s competitive reality, you must first tackle your mental side and reprogram your ...