Career Development

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

In Amplifiers, entrepreneur and expert management and technology consultant Tom Finegan delivers an insightful new way to think about human behavior in the execution of corporate transformations. Through an exploration of the career journeys of several leaders and analyses of "True Amplifiers" in action, the book demonstrates how to deliver strategic and transformative change by relying on the efforts of key, exemplary followers. This important book:

Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business.

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success - they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge", and the development of the methodology required to be successful at it is the "uncommon application". By listening to this audiobook, you will experience the true essence and meaning of networking.

Do you yearn for more meaning, connection, and the ability to respond to life’s curveballs more creatively than reactively? If so, you’ve likely found that hard work, material success, and even years of expertise often aren’t enough. What stands in the gap between your busyness and a life filled with cherished moments? For years, Jeffrey Davis has researched, interviewed, and worked with luminaries across cultures and professions to answer that question. What he’s identified is a single universal experience that opens us to creative awakening across all walks of life: wonder.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Best-selling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies that can propel anyone to new heights of accomplishment.

Stratis Morfogen has been one of the most innovative names in New York City's hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling Shop to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo. In Be a Disruptor, Morfogen provides an unconventional, real-world education for any entrepreneur by sharing how he beat the odds in the cutthroat, mob-influenced New York City restaurant world.

Best-selling social historian Charles Murray has written a delightfully fussy - and entertaining - book on the hidden rules of the road in the workplace - and in life - from the standpoint of an admonishing, but encouraging, workplace grouch and taskmaster. Why the curmudgeon? The fact is that most older, more senior people in the workplace are closet curmudgeons. In today's politically correct world, they may hide their displeasure over your misuse of grammar or your overly familiar use of their first name without an express invitation. But don't be fooled by their pleasant demeanor....

Esteemed business school professors and renowned marketing consultants Alex Rovira and Fernando Trías de Bes have advised such multinational corporations as Bayer, Mercedes-Benz, Microsoft, Pepsi, and Sony. Written to counter the belief in blind chance, this international best seller is a simple yet profound fable that teaches us to stop waiting for good luck but to start cultivating the conditions that make success possible.

In Passive Income with AI, best-selling author Mark Miller reveals the exact blueprint he used to make $10K a month using ChatGPT—without any tech background, startup money, or special skills. This isn't hype. It’s a 2-in-1 playbook packed with 30 proven side hustles anyone can start today, even if you’ve never touched AI before.

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Are you already networking but all that effort is not translating into results? Does everyone seem to be getting further ahead even though you are just as smart? Are you looking for a new job or up for a promotion? Do you have great ideas but no one seems to be listening to them? If any of these situations resonate, this book is for you! And even if you are already a Connector, this book will help you take it up a level. Connectors think and act a certain way that makes things happen faster, easier, and often with a better result.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs like you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Habib offers his life as proof that you can keep going no matter what. He shares some of his most painful memories while also exulting in personal and business triumphs to encourage everyone to aim for the same. An accessible book that will play on the listener's every emotion, this standout work and Habib's voice are unforgettable.

In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.