Career Development

Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

In Change Proof, business and personal development expert Adam Markel shows how you can move beyond managing change to actively embracing it—and actually using times of uncertainty, crisis, and chaos to create opportunities and stimulate positive growth. You'll learn how to choose change before it chooses you, what it takes (and what it means) to become truly change proof, and how to leverage your relationship to change. This book will help you take the art and science of resilience to the next level—and look forward to future and all the changes it will bring.

Are you lacking a sense of direction? Unable to chart a course for success in your life? Uneasy as to whether or not you are following the correct route to your destination? This is the guidebook for your life's journey. This audiobook provides only time-tested advice for you to follow. In fact Napoleon Hill created the first GPS decades ago in the form of billboards that positioned his students on the road to success. What was true then is true now, and you will benefit immediately by applying his success coordinates to your life.

It's inevitable: no matter what industry, no matter how well run the company or department, unexpected problems emerge, setbacks occur, and crises arise. The difference between success and failure during these crucial moments is in how (and whether) one rises to the occasion. In Crunch Point, success expert Brian Tracy lets readers in on the secrets to shining in the kind of tough situations that make others fall apart.

There is just something about some people. They have that certain something – that twinkle in their eye, the right body language and posture, the perfect smile, the right dose of vulnerability and empathy, and wholehearted listening and communication skills. Well, all these things are teachable! Indeed, some people are naturally charismatic, and others aren’t, but we can all learn to be charismatic because we already have those amazing traits in small doses inside us. The Keys to Charisma: The Elements of True Connection, Genuine Relationships, and Irresistible Charm teaches you how to ...

Discover the underdog story of the improbable rise of small-batch distilling in America. This bracingly written, fast-paced work traces the relationship of Americans to spirits such as bourbon, scotch, vodka, gin, and rum. And it presents the full story of a plucky band of entrepreneurs who disrupted the nation's conception of how those libations could appear and taste - and how much they could cost.

Most new products fail. So do most small businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. So what determines who will bounce back and follow up with a home run? If you want to succeed in business and in life, Megan McArdle argues in this hugely thought-provoking book, you have to learn how to harness the power of failure. McArdle has been one of our most popular business bloggers for more than a decade, covering the rise and fall of some the world' s top companies and challenging us to think differently about how we live, learn, and work.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

What’s really standing between you and the business you’ve always dreamed of? For millions of aspiring entrepreneurs, launching a business brings excitement, ambition, and a vision for freedom. But without the right legal foundation, that dream can quickly become a costly nightmare. Forming an LLC (Limited Liability Company) is one of the smartest ways to protect personal assets, reduce taxes, and build a legally sound business from day one. The problem? Most people don’t fully understand how to create, manage, and scale an LLC the right way.

From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs like you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry.

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.

Professional athletes, surgeons, first responders - all perform remarkable feats in the face of intense stress. Why do they thrive under pressure while others succumb? What separates the two is attitude. Resilient people meet adversity head on and bounce back from setbacks. They seem to naturally exude an inner strength - but studies show that resilience is something that anyone can build.

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

For many of us, the typical workday makes us feel like hamsters on the proverbial wheel. Plagued by crises and distractions, we work hard all day. But when we go home we’re not much closer to reaching our goals. But it doesn’t have to be that way. Vanderkam shows how successful people employ certain daily practices to make sure their work hours are invested, not squandered.

Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. Countless listeners have been helped by the famous “Babylonian parables,” hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In language as simple as that found in the Bible, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys.

Habib offers his life as proof that you can keep going no matter what. He shares some of his most painful memories while also exulting in personal and business triumphs to encourage everyone to aim for the same. An accessible book that will play on the listener's every emotion, this standout work and Habib's voice are unforgettable.

What if you could generate passive income with AI—without technical skills, big investments, or years of experience? Tired of working long hours with little financial progress? Want a side hustle that earns while you sleep? What if AI could automate, scale, and multiply your income effortlessly? Welcome to the future of online income. In ChatGPT Sidehustles 2025, you'll discover 20 AI-powered business models to escape the 9-to-5, create passive cash flow, and achieve financial freedom.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.