Career Design

In The Leader Within Us, business leader and experienced mentor Warren Rustand finally puts in writing the basic principles of what he calls a life by design--that is, a life that, through deliberate choice and hard work, reflects the vision and aspirations of the person living it. These are the same principles that Rustand has enacted in his own life and has taught to many other adults who have come to him for guidance. You will find his story, and some of their stories, in this book.

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.

Are you an engineer looking for more freedom, income, or opportunity? Whether you’re a seasoned pro, a recent graduate, or a skilled student, this practical guide shows you how to turn your engineering skills into real income through freelance platforms and direct clients. From building a powerful profile to delivering permit-ready drawings, technical reports, or CAD files — this book gives you the exact roadmap to succeed as a freelance engineer in today's digital economy. Inside, you’ll learn how to: Identify engineering services you can sell online Create high-converting profiles ...

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Need to design training in a flash? This step-by-step guide to designing training will help you on your way in record time!

Are you overwhelmed and scared by the prospect of retirement? Maybe traditional full-stop retirement isn’t for you, or you have no idea what kind of lifestyle you want. Running out of money is also a huge worry, and even the best financial plan will fail without lifestyle planning. This book goes beyond the numbers to help you design your version of Retirement Heaven, the post-career life that’s right for you - a special period in your life when you can reconnect with yourself, those you love, and your passions; and live with more balance and purpose than ever before.

Even the most passionate advocates for diversity, equity, and inclusion have been known to treat equity as the middle child - the concept they skip over to get to the warm, fuzzy feelings of inclusion. But Minal Bopaiah shows throughout this book that equity is critical if organizations really want to leverage differences for greater impact.

The key to success in business is staying lean. Our specific, practical approach to starting (and maintaining) a web design business is founded on unbreakable rules you'll need to follow to avoid running your business into the ground! According to Clutch research firm, 46 percent of US small businesses still don't have a website for their company. With several amazing tools at your fingertips, starting a website business has never been easier.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Embrace financial independence and generate consistent income with this strategic guide for entrepreneurs and investors looking to level up. If you’ve already built a profitable business but you’re ready to free up your time without sacrificing growth, this book is for you. In Scaling Smart, Rich and Kathy Fettke distill more than twenty years of business strategy into the perfect guide for entrepreneurs ready to scale a successful enterprise.

To make organizations more fair, many well-meaning individuals and companies invest their time and resources in diversity, equity, and inclusion (DEI) initiatives. But because inequity is built into the structures, processes, and environments of our workplaces, adding these programs has been ineffective and often becomes a burden passed off to the individuals they are meant to help. In Make Work Fair, behavioral scientist and author of What Works Iris Bohnet and gender expert Siri Chilazi offer data-backed, actionable solutions that build fairness into the very fabric of the workplace.

Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.

Filled with insights and tips, this updated edition of The Accidental Instructional Designer, by e-learning veteran Cammy Bean, covers nearly every aspect of the learning design process for those getting started or even for the experienced practitioner in need of new ideas.

A new way of understanding language provides a powerful new foundation and a new set of tools for designing and re-designing your life, at home and at work, and everywhere in between. This is especially relevant for everyone seeking meaningful change in their lives, as well as those for whom building and maintaining mutually-beneficial relationships is important. And it's particularly useful for leaders, managers, salespeople and anyone else who "gets paid to have effective conversations"!

Are you ready to align your career with your true strengths and discover your profitable niche? Find Your Profitable Niche is your essential guide to uncovering the areas where your unique abilities meet market demand. This book offers actionable insights on identifying the paths of least resistance, allowing you to develop a fulfilling, long-term career that reflects your purpose. Have you ever wondered how to identify the opportunities that fit your personality? Are you curious about how to stand out and add value to your niche? This book answers these questions and more. Key chapters ...

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.