Career Building

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Do you have a vision to make a difference in the world, but don't know where to start? Founding a nonprofit organization can be a rewarding but challenging journey. The process involves understanding complex legal structures, sustainable fundraising, building a powerful network, and so much more. Without the right guidance, aspiring nonprofit founders often feel overwhelmed or unsure of their next steps. 'Building a Mission-Driven Organization' is an essential guide for anyone looking to transform their passion into a successful nonprofit.

When we disagree about fundamental issues, especially issues such as politics or religion, it can be incredibly difficult to maintain close interpersonal relationships. These differences have ended friendships and caused rifts in families. We need a tool to help us build more resilient relationships despite real and present differences. In Brave Talk, communications expert Melody Stanford Martin offers just such a tool: impasse. By learning to treat every conflict as if it's an impasse and temporarily suspend our desire to resolve differences, we make space....

In this insightful and practical guide, Rebecca Parcker skips the fluff and hands you the complete playbook to building a personal brand that will help you succeed as a social media influencer and help you chart your way to success in the age of social media.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

La definición del término 'invertir' varía de acuerdo con las ideas de cada persona. De hecho existen inversiones diferentes para los ricos, los pobres y la clase media. Guía para invertir es una obra ideal para quien desea convertirse, a largo plazo, en un inversionista rico, invirtiendo en lo que lo ricos invierten.

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful venture.

Are you in the stages of building your business and feeling the pressure of uncertainty about where your next lead will come from? Are you ready to turn your business into a magnet for clients who are eager to work with you? The solution lies in the art, backed by science, of how to cultivate referral partnerships. In Magnetic Allure, Malia Rogers unveils the blueprint to transform your professional landscape.

Our government organizations face political fallout, media scrutiny, reduced funding, and the many challenges involved in motivating large, multi-layered and highly regulated organizations. It's no surprise that many government organizations report that their employees are less engaged than ever and that leaders feel helpless to change the situation. In many cases, employees and government leaders are caught in a vicious cycle. Performance declines, scrutiny increases, and employee paralysis ensues. How do you break this cycle and begin building successful government?

En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender más y aprovechar menos.

As CEO of John Hancock Financial Services and the best-selling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing.

Are you ready to turn simple conversations with AI into real, recurring income? Whether you're a side hustler, entrepreneur, or total beginner, Make Money with ChatGPT & AI Automation is your ultimate step-by-step guide to building passive income streams using the power of artificial intelligence — even if you’ve never written a line of code.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes. The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation.

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

When you hear the word retirement, you probably don't imagine yourself scrambling to pay your bills in your golden years. But for too many Americans, that's the fate that awaits unless they take steps now to plan for the future.

Farnoosh Torabi is familiar with fear. Growing up in the 1980s as the daughter of Iranian immigrants, she was warned to always play it safe. She spent her childhood immersed in fear—of rejection, loneliness, missed opportunities, and falling short of her potential. Of course, now her mother says, “It all worked out, didn’t it?” Funnily enough, it did. Farnoosh came to the realization that fear never limited her. Instead, it has become a friend, opening her world and equipping her with the tools and street smarts to navigate life’s trials and thrive on her own terms.