Career Building

Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.

From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.

Hey you...you saw the title. You get the deal. You’re smart. You’ve made a few dollars. You’ve done what the financial books and websites tell you to do. So why isn’t it working? Maybe emotions and expectations are getting in the way of good sense - or you’re paying attention to the wrong people. If you’ve started counting your lattes, for god’s sake, just stop. Listen to this book instead. After decades of working as a Wall Street trader, investment adviser, and money expert for CBS News, Jill Schlesinger reveals 13 costly mistakes you may be making right now with your money.

Federal RIF Survival Guide: Turn Crisis into Career Triumph with Gerry Marrs' Master Strategy Why This Guide Is Non-Negotiable for Federal Employees A Reduction in Force (RIF) isn't just a bureaucratic hurdle—it's a career-defining moment demanding precision, strategy, and unshakable resolve. Gerry Marrs' Federal RIF Survival Guide: Securing Your Career and Building a Resilient Future delivers a battle-tested blueprint to not only survive but dominate in the face of federal workforce upheaval. Decode the RIF Maze with Unmatched Clarity Cut through the complexity of federal regulations and...

Maybe you’ve been dreaming of landing a higher-paying career, or starting a profitable online business? Perhaps you want to finally learn what you were never taught about real estate or the stock market? Or maybe you want to take a chance on Bitcoin and Crypto—without losing everything. Regardless of your current age or net worth or any financial errors you’ve made in the past, I’ll reveal the exact strategies we've used to grow our wealth from $0 to over $2M and counting.

Ever since he was a kid, Tim Gaspar had an entrepreneurial spirit. From childhood lemonade stands to renting out bouncy castles in high school, Gaspar graduated to running a manufacturing company that reused recycled soda bottles—until a lawsuit from a major beverage company brought everything crashing down. In 2008, at just 20 years old, Gaspar was bankrupt. Rather than succumbing to despair, he decided to start an insurance company without any prior experience or connections. Through hard work and determination, Gaspar was able to turn it into a major player in the insurance industry ...

Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants - Apple, Cisco, Google, HP and Intel, to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in burgeoning start-ups.

Princess Shenette Zachary’s Reach Your Dreams Through Child Care is a powerful, well-thought-out, and insightful guide on ‘making it’ in the child care industry. It x-rayed, in depth, the conscious steps to building a child care empire.Without blandishment or compromise, she has unraveled the key to reaching your dreams through child care. Thanks to her firsthand experience, she meticulously broke each stage into sizable bits that can be easily comprehended by all - both beginners and professionals alike.

Social skills don’t come easily to everyone. But with the right guidance, you can shape yourself into the person you want to be. No matter what your starting point is, you can attract the people you want to talk to, become the most likeable person in a room, and build positive relationships that last a lifetime. All you need is a solid blueprint to follow, and that’s exactly what you’re about to uncover in this insightful audiobook.

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful venture.

🎁 Unlock Your Teen’s Social Potential—Bonus Chapters and a 7-Step Program Included! 🎁 Help your teen master social skills in both the digital and real world with practical strategies designed for today’s tech-savvy teens. This program empowers them to build authentic connections, overcome social anxiety, and thrive both online and offline. 🌟 Equip Your Teen for Social Success 🌟 ✅ Struggling to connect in person or online? ✅ Worried they might miss opportunities because of low confidence? This 7-step program provides the essential tools to navigate social situations ...

The most important attribute high-performing organizations have in common is that they are well led. Every organization dreams of having enough leaders. Yet too many organizations take a haphazard or inconsistent approach to leadership development. The result is a dearth of leaders and a failure to leverage the full capacity of the enterprise.

Most careers unfold accidentally, haphazardly, and with too much serendipity. That means lost traction, lost years, and lost opportunities. But your career doesn't have to be that way! Career on Course unpacks the ten steps that will take your career from accidental to intentional.

In Start Late, Finish Rich, David Bach takes the "Finish Rich" wisdom that has already helped millions of people and tailors it specifically to all of us who forgot to save, procrastinated, or got sidetracked by life's unexpected challenges.

How would you reinvent yourself if you could enjoy complete freedom in terms of how you pay your bills? What’s holding you back from achieving everything you want to in life right now? For many of us, how we work dictates how we feel. The problem with this is that most of the time work is something that feels like it’s getting in the way of everyday life. Worse: Work can soon feel like it’s all there is to life. What I want to do is show you that you can shift the way you live your life by changing the way you approach earning money.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

In this audiobook, we'll talk about the construction project management life cycle. We'll also cover contracting and contract management, the participants involved in a construction job, and the critical success factors in every contracting job. This audiobook is produced for both project managers and for homeowners who wish to build residential properties; the concepts discussed herein are general, but are important when it comes to approaching the construction process.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

Most of us grew up with the idea that there is good debt and there is bad debt. Good debts are generally considered to be debts you incur to buy things that can go up in value—like a home or college education. Bad debts are things like credit card balances, where you borrowed money to buy things that depreciate or go down in value, like most consumer goods.