Career Building

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Reach your financial freedom with a recession-proof business that will allow you to collect ready-to-pick cash from your vending machines!

Marty McDonald’s pivotal career moment was nothing if not audacious: she stopped the CEO of a candy company in a hallway, pitched her idea for a special gummy bear flavor, and was soon promoting the Black Girl Magic gummy bear at Sugarfina stores around the country. Now Marty, the founder of Boss Women Media and founder of the Black Girl Magic Summit, pens a guide to help women go after their most audacious goals in both work and everyday life, and guides them as they work to make them reality.

Smart Mom, Rich Mom explores how women today are navigating the financially challenging career/parenting years. Written by a national money columnist and mom of two, the book chronicles people who have stayed in the game - full-time, freelance, self-employed, and more - and emerged more prosperous and empowered. Kids change our lives, adding joy but draining bank accounts. Smart Mom, Rich Mom helps you adopt healthy habits - and make hard decisions - that pay off in abundance.

You don't have to be a 23-year-old dancer with no savings to end up with the excruciating debts young Iris is confronted with in this latest work by financial and legal advisor Tad Crawford. Every year, thousands of Americans of all ages and backgrounds overtax their bank accounts and credit cards and are left with the tricky task of pulling themselves out of their financial chaos. Rarely can they receive such high-quality financial and moral support as The Money Mentor provides.

In this book, labor lawyer, former chair of the board of the New York Federal Reserve, and MacArthur "genius" Sara Horowitz brings us a solution to the current crisis of work that’s rooted in the best of American traditions, which she calls mutualism. Horowitz shows how the future of our economic safety net rests on this approach and demonstrates how mutualist organizations have helped us solve common problems in the past and are now quietly driving rural and urban economies alike all over the world.

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Dive into the world of LinkedIn with this newly released eBook a beyond-ordinary guide that revolutionizes the way you perceive LinkedIn. Designed to unlock LinkedIn's full potential, this eBook eloquently reveals how it can serve as an indispensable tool for personal development, skill augmentation and networking. "Our Journey Begins," chapter one ignites your voyage and introduces LinkedIn as a game-changing learning platform. Grasp ideas on the fundamental roles of LinkedIn, understand the incredible power of networking, and envisage your imminent skill enhancement. Explore a step-by-...

We know that becoming a successful professional coach is not just about knowing the best new techniques and processes. It's as much about how you use proven techniques to build your business.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

Bosses, Coworkers, and Building Great Work Relationships is filled with practical advice from HBR experts who can help you answer questions like: What's the best way to have a tough conversation with my boss? How do I connect with people and make real friends at work? When should I opt into (or out of) office politics? How can I build a strong professional network?

🎁 Unlock Your Teen’s Social Potential—Bonus Chapters and a 7-Step Program Included! 🎁 Help your teen master social skills in both the digital and real world with practical strategies designed for today’s tech-savvy teens. This program empowers them to build authentic connections, overcome social anxiety, and thrive both online and offline. 🌟 Equip Your Teen for Social Success 🌟 ✅ Struggling to connect in person or online? ✅ Worried they might miss opportunities because of low confidence? This 7-step program provides the essential tools to navigate social situations ...

You got into massage because you want to help others. But when it comes to the business side of things…let’s just say maybe “it’s not a strength”. You find the passion fading as the bank account drops…all you want is consistency and to be able to create a long-term career doing what you love. The good news is we have been there before, with over 29 years of combined experience in massage and business. Fully Booked Without Burnout unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive.

In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step.

Expanding on the principles, insights and wisdom that made Getting to Yes a worldwide best seller, Roger Fisher and Scott Brown offer a straightforward approach to creating relationships that can deal with difficulties as they arise. Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships - in business, in government, between friends and in the family.

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs.

Most careers unfold accidentally, haphazardly, and with too much serendipity. That means lost traction, lost years, and lost opportunities. But your career doesn't have to be that way! Career on Course unpacks the ten steps that will take your career from accidental to intentional.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

Whether the application is business, sports, or the military, the Blue Angels have built a tested blueprint for taking human performance to unprecedented levels of excellence. Culture is everything in high performance, and with the right culture, amazing things are possible. High-Trust Leadership is a deep dive into the cultural blueprint that enables the Blue Angels to produce performance magic.

It doesn't matter if you are a Millennial, Gen-Xer, or Baby Boomer. If you are a woman who wants to transform her life, you'll find the answers in You're Already a Wealth Heiress. Linda debunks current wealth-building myths and replaces them with concrete advice that gets results. You will be given a road map for wealth called your Millionaire Action Plan (MAP) and a Wealth Heiress Checklist of action steps for financial freedom.