Business Words

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Oratory is one of the most influential skills in history, capable of shaping societies, transforming thoughts, and consolidating leaderships. This book presents a comprehensive study on the fundamentals, techniques, and philosophy of rhetoric, exploring its evolution from Antiquity to the challenges of communication in the digital era. Based on the teachings of Aristotle, Cicero, and Quintilian, the work analyzes the essential principles of persuasion, including ethos, pathos, and logos, and details strategies that make the speech more effective and impactful.

¡Grandes citas que inspiran, motivan y le levantan!

In Top 10 Expired Objections, William J. May will share a strategy for going after the so-called low-hanging fruit of the real estate market: expired listings. A veteran real estate agent in the Los Angeles housing market, William has built his business, with much success, on going after the listings that other agents ignore.

Written in 1917, The Law and the Word is a hard-to-find work by Judge Thomas Troward, a pioneer in mental science. Troward's writings and lectures greatly influenced Ernest Holmes, the founder of Religious Science and writer of The Science of Mind.

This book was one of the first to combine thought energy, scientific reasoning and testing, and creative power, and to see the interconnection of the three.

In Business Spotlight Audio 5/2012 für September/Oktober werden zwei Spezialthemen präsentiert...

Google's AdWords platform enables you to create pay-per-click advertisements that appear as "sponsored links" when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits.

Here are 30 inspirational stories about words that changed lives, health challenges, and making every day special. The stories in Chicken Soup for the Soul: Think Positive will encourage listeners to stay upbeat, because there's always a brighter way to look at life. This book continues Chicken Soup for the Soul's focus on inspiration and hope, reminding us that each day holds something to be thankful for.

Faced with a software project of epic proportions? Tired of over-committing and under-delivering? Enter the dojo of the agile samurai, where agile expert Jonathan Rasmusson shows you how to kick-start, execute, and deliver your agile projects. Combining cutting-edge tools with classic agile practices, The Agile Samurai gives you everything you need to deliver something of value every week and make rolling your software into production a non-event.

Daily Success: Word of the Day is a journal that you can use to focus your thoughts each day on one area that you want to improve in your life or business. Note: Since this is the eBook version of the journal – most of the lines have been removed. In the print book, each entry has a full page of lines for you to write directly in the journal each day. If you are reading the eBook version, we recommend opening the ebook on your phone or Kindle and then writing using a notebook, or, better yet, creating audio entries on each topic using your phone to record your voice!

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. Drawing upon more than 25 years of both research and real-world experience, the author explains a simple approach to creating not only a message that grows your business 24-seven, but a movement that’s bigger than your business and takes on a life of its own.

If you are experiencing anxiety, dealing with fear or hopelessness, having problems with health, going through a career crisis, suffering grief after the loss of a loved one, or simply looking for encouragement and inspiration, Words That Heal offers comfort, support, and understanding.

Alixander Dietrich knows a thing or two on public speaking. From being stricken with crippling stage-fright to delivering speeches for international competitions, universities, and corporations, he shares his speech-writing process in this crash course to assist beginner and veteran speakers alike!

Nobody wants to fail, but failure is a fact of life. Most of us treat it as a regrettable, even shameful, event best overlooked. In truth, failure can be a game-changing strategic resource that can help you and your organization achieve the greater success you crave.

To keep doing what you love, you need to maintain your own systems, not just the ones you write code for. Regular exercise and proper nutrition help you learn, remember, concentrate, and be creative - skills critical to doing your job well. Learn how to change your work habits, master exercises that make working at a computer more comfortable, and develop a plan to keep fit, healthy, and sharp for years to come.

Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that's just to name a few of the situations that this business English book covers! Get your copy of Business English Vocabulary Builder 2 to improve your English quickly and easily.

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

One of the major breakout stars of the 21st century is positive affirmations, more popularly known as “manifestations”. For the longest time, people of color have been subjects of human rights violations, social injustices, and blatant discrimination just because they have a darker skin color than the rest of the world. Such an environment knocks out the fundamental drive of a person to seek and nurture personal adequacy. Social constructs, stereotypes, norms, tradition, culture, social class, and education are just some of the things that diminish the way we see ourselves.

Process and the Other “P” Word will help accelerate your business by reducing processing around people problems and producing consistently positive results, even when you are not there.

God'fession is a daily prayer devotional with a topical approach written in the “first person”, which has the word and promises of God, and a faith booster. This book will help you help you cultivate an awareness of your spiritual blessings and the limitless power of God. This book will help you cultivate an awareness of your spiritual blessings and the limitless power of God as well as enable you grow stronger in your faith, as you establish the truth of God's word over you and your household through declarations.