Business Words

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

Navigating the workforce as a woman can feel like making your way through a minefield. Step too far in one direction, and suddenly, you're considered bossy and overbearing and difficult to work with. Tricia Kagerer uses her experience and the experiences of other women to provide guidance to help women of all ages and in all walks of life achieve their goals. Kagerer identifies the challenges - both internal and external - that hold women back both personally and professionally, explores their impact, and outlines strategies for overcoming them.

Why is it that some people have all the elements of success - education, skills, integrity, motivation - but can't seem to move from effectiveness to excellence in their careers? Behavior expert Joe Navarro reveals the long-sought answer. Louder Than Words teaches how to master nonverbal intelligence, the ability to interpret and nonverbal signals - in poker terms, "tells" - in business, to assess and influence others.

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbocharging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal motto - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male costars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge.

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

A practical and irreverent guide to taking the sting out of feedback and reclaiming it as a motivating, empowering experience for everyone involved. Feedback: the mere mention of the word can make our blood pressure rise and our defenses go up. For many of us, it's a dirty word that we associate with bias, politics, resentment, and self-doubt. However, if we take a step back and think about its true intent, we realize that feedback needn't be a bad thing. After all, understanding how others experience us provides valuable opportunities to learn and grow.

With the imagery of a poet and the reflection of a philosopher, David Whyte turns his attention to 52 ordinary words, each its own particular doorway into the underlying currents of human life. Beginning with "Alone" and closing with "Work", each chapter is a meditation on meaning and context, an invitation to shift and broaden our perspectives on the inevitable vicissitudes of life: pain and joy, honesty and anger, confession and vulnerability, the experience of feeling besieged and the desire to run away from it all.

Courageous, insightful, brave, and characteristically authentic, Let Love Have the Last Word shares Common’s own unique and personal stories of the people and experiences that have led to a greater understanding of love and all it has to offer. It is a powerful call to action for a new generation of open hearts and minds, one that is sure to resonate for years to come.

What do you want? A new job? More money? Better relationships? Imagine you have hidden charisma that could help you easily get cooperation from people in business and personal situations. What makes this book different is: it's about making the good things inside you come out. Instead, other books focus on the outside--artificially changing clothing, body language, etc. Here Marcoux reveals how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. In many cases charisma consists of learnable skills. Movie ...

Do you want to know how I sold over 100,000 books with no fancy marketing team, no literary agent, no pre-existing list of customers, and zero industry connections? Are you ready to discover how I hit number one best-seller in multiple categories and garnered thousands of five-star ratings and reviews…using a systematic (and honest) approach that can be replicated by any nonfiction author willing to follow the very simple steps? Well, I’m about to tell you.

Do you want to be a better leader? Raise the threshold of your pain. Do you want your church to grow or your business to reach higher goals? Reluctance to face pain is your greatest limitation. There is no growth without change, no change without loss, and no loss without pain. Bottom line: if you're not hurting, you're not leading. But this book is not a theological treatise on pain. Rather in Leadership Pain, Samuel Chand - best-selling author recognized as "the leader's leader" - provides a concrete, practical understanding of the pain we experience.

After examining the lives of hundreds of historical, biblical, and contemporary leaders, Dr. J. Robert Clinton gained perspective on how leaders develop over a lifetime. By studying the six distinct stages he identifies, you will learn to recognize and respond to God's providential shaping in your life, determine where you are in the leadership development process, identify others with leadership characteristics, and direct the development of future leaders.

Launch With Words: The Small Business Owner’s Guide to Blogging By Bridget Willard Your website is more than just a place to list your services—it’s your digital storefront, your credibility builder, and your best marketing asset. Yet, so many small business owners struggle to keep it updated. What if blogging didn’t have to be so hard? In Launch With Words, marketing expert Bridget Willard shares practical strategies and real-world insights from small business owners, writers, and marketing professionals who understand the struggles of content creation. Through engaging podcast ...

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Within months of having taken control of the family detective business, Izzy Spellman is accused of embezzling from a former client, the ridiculously wealthy Mr. Slayter, who happens to have Alzheimer's, which Izzy and he are diligently trying to keep under wraps. Not only is Slayter's business and reputation on the line, but if Izzy gets indicted for embezzlement, she'll lose everything - her business, her license, and her family's livelihood. Is this the end of Izzy Spellman, PI?

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

1.17 billion people use Google search. (Yes, a billion with B). 63 percent of them said they’d click on a Google ad. Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99 percent of them don’t know how to advertise properly). If you are serious about advertising online and you’re looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this audiobook is the place to start.

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

What type of leadership is needed in a moment that demands adaptive change? Tod Bolsinger, author of Canoeing the Mountains, is uniquely positioned to explore the qualities of adaptive leadership in contexts ranging from churches to nonprofit organizations. He deftly examines both the external challenges we face and the internal resistance that holds us back. When reflection and relationships are combined into a life of deliberate practice, leaders become both stronger and more flexible.