Business Words

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbocharging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal motto - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

Courageous, insightful, brave, and characteristically authentic, Let Love Have the Last Word shares Common’s own unique and personal stories of the people and experiences that have led to a greater understanding of love and all it has to offer. It is a powerful call to action for a new generation of open hearts and minds, one that is sure to resonate for years to come.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

With the imagery of a poet and the reflection of a philosopher, David Whyte turns his attention to 52 ordinary words, each its own particular doorway into the underlying currents of human life. Beginning with "Alone" and closing with "Work", each chapter is a meditation on meaning and context, an invitation to shift and broaden our perspectives on the inevitable vicissitudes of life: pain and joy, honesty and anger, confession and vulnerability, the experience of feeling besieged and the desire to run away from it all.

ongratulations, new leader! You’ve joined the ranks during an exceptionally complicated time. Our current workplace climate is fraught with political divisions, economic disparities, and ever-shifting social dynamics. Leaders are managing remote teams across larger geographic distances and facing new roadblocks to onboarding, giving performance feedback, and nurturing healthy relationships. Leadership Two Words at a Time speaks directly to the plight of the new leader and is divided into three parts: Leading Yourself, Leading People, and Leading Work.

Strategies for Explosive Business Growth How High-Level Leaders Scale With Alignment, Profit, and Legacy in Mind At a certain level, growth isn’t about speed—it’s about substance. In this final volume of her bestselling 7-book series, Executive Book Strategist Candace Sinclair reveals how executive entrepreneurs, C-suite leaders, and seasoned founders can unlock powerful, aligned business growth without sacrificing energy, profit, or purpose. This isn’t just a book about scale. It’s a guide to reimagining success from the inside out. Inside, you’ll discover how to: Stop default-...

Do you want to know how I sold over 100,000 books with no fancy marketing team, no literary agent, no pre-existing list of customers, and zero industry connections? Are you ready to discover how I hit number one best-seller in multiple categories and garnered thousands of five-star ratings and reviews…using a systematic (and honest) approach that can be replicated by any nonfiction author willing to follow the very simple steps? Well, I’m about to tell you.

Great minds like Albert Einstein, Henry Ford, Dale Carnegie, and many more come together in this collection of memorable quotes about persistence, resilience, optimism, and success. These reflections will comfort, inspire, and motivate you daily. International best-selling author Marc Reklau shares his personal collection of motivational and inspirational quotes from the world’s greatest thinkers.

Disruptive Strategies for 7-Figure Growth Quiet power. Strategic scale. Legacy that lasts. Not all growth is created equal. If you’re a high-performing entrepreneur, coach, or executive who’s hit a revenue ceiling—but not your potential—this book is your roadmap to seven-figure success without burnout or compromise. Disruptive Strategies for 7-Figure Growth reveals what truly drives scalable, sustainable business expansion: not more hustle, but deeper alignment. Through real-world case studies, bold frameworks, and powerful Quiet Invitations, Book Creation Strategist Candace ...

Using a human centered approach, Busy Is a Four Letter Word looks at the essential relationship between living well and leading well, aiming to end the self-gratifying martyrdom of "busy" culture, and working to uncomplicate personal and professional prosperity.

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

Effective communication is the ultimate currency. It *is* the way to trusted relationships, great work and a happy life—and it’s a team sport. All of us play a role.

Your Word Is Your Wand contains powerful affirmations that will help listeners obtain what they want in life and banish what they don't. As applicable today as it was in 1928, this critical guide has been a resource for many people seeking to improve their situation and condition.

If you’re tired of motivational fluff, endless side-hustle hacks, and financial “gurus” yelling at you on social media while secretly leasing their lifestyle—this book is your sanctuary. Money Moves: The Silent Game reveals what the wealthy actually do—and what they’ll never post about. This isn’t theory. This is the silent blueprint the rich use to stack, scale, and disappear into peace, freedom, and time-rich living.