Business Words

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

Why is it that some people have all the elements of success - education, skills, integrity, motivation - but can't seem to move from effectiveness to excellence in their careers? Behavior expert Joe Navarro reveals the long-sought answer. Louder Than Words teaches how to master nonverbal intelligence, the ability to interpret and nonverbal signals - in poker terms, "tells" - in business, to assess and influence others.

This book is for business people wanting to increase their business through referrals. Authors Dr. Ivan Misner and Brennan Scanlon are experts in the area of business networking. Their careers have focused on teaching entrepreneurs, business owners, and sales people how to build and leverage professional referral networks. Their combined fifty years of experience and ideas have been funneled directly into this book. In Avoiding the Networking Disconnect, they share their networking insights, providing you with stories, statistics, and strategies for creating more sales through a tried-and-...

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Your Word Is Your Wand contains powerful affirmations that will help listeners obtain what they want in life and banish what they don't. As applicable today as it was in 1928, this critical guide has been a resource for many people seeking to improve their situation and condition.

Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male costars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge.

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

The Art and Science of Executive Storytelling For the leader whose wisdom deserves a wider audience. You’ve scaled companies, led teams, and delivered results, but now it’s time to tell the story behind the success. In this transformative guide, executive book strategist Candace Sinclair shows you how to turn your personal and professional experiences into compelling narratives that inspire action, deepen trust, and build lasting influence. Whether you're a C-suite executive, 7-figure entrepreneur, or visionary founder, this book equips you with a storytelling toolkit grounded in ...

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

Launch With Words: The Small Business Owner’s Guide to Blogging By Bridget Willard Your website is more than just a place to list your services—it’s your digital storefront, your credibility builder, and your best marketing asset. Yet, so many small business owners struggle to keep it updated. What if blogging didn’t have to be so hard? In Launch With Words, marketing expert Bridget Willard shares practical strategies and real-world insights from small business owners, writers, and marketing professionals who understand the struggles of content creation. Through engaging podcast ...

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value than another. They know that what you sell isn't a good fit, and they should head over to your competitor. But they usually don't know why they feel that way. They feel it, and that's good enough. This is where most companies miss the mark, deciding to throw all of their time, energy, and focus into conversion rate optimization to boost ...

With the imagery of a poet and the reflection of a philosopher, David Whyte turns his attention to 52 ordinary words, each its own particular doorway into the underlying currents of human life. Beginning with "Alone" and closing with "Work", each chapter is a meditation on meaning and context, an invitation to shift and broaden our perspectives on the inevitable vicissitudes of life: pain and joy, honesty and anger, confession and vulnerability, the experience of feeling besieged and the desire to run away from it all.

Do you need more customers/clients for your service-based business? Could your service business use a stream of new customers or clients that have all sort you out, instead of you soliciting their business?This guide will show you how to have your best customers or clients do the bulk of marketing or promoting your business for you. The great majority of service professionals and owners of service-based businesses recognize the importance of marketing, and yet they feel very uncomfortable about anything that even hints at "selling” or marketing. For most of them, this ultimately means ...

If you’ve ever wished you could clone your best customers, this guide shows you how you can do just that. A referral is already half-way your idea customer, your ideal customer being one who buys from you again and again – and also gives you referrals.And this is why a referral has to be treated differently than any average new customer – and why converting referrals into buyers is so important for the success of your business. When you focus on referrals and word of mouth in your marketing, this will build your business fast, free up your time, and put more money in your pocket. And ...

Effective communication is the ultimate currency. It *is* the way to trusted relationships, great work and a happy life—and it’s a team sport. All of us play a role.

What do you want? A new job? More money? Better relationships? Imagine you have hidden charisma that could help you easily get cooperation from people in business and personal situations. What makes this book different is: it's about making the good things inside you come out. Instead, other books focus on the outside--artificially changing clothing, body language, etc. Here Marcoux reveals how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. In many cases charisma consists of learnable skills. Movie ...

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbocharging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal motto - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

For Mike Krzyzewski, head coach of the Duke University men's basketball team, certain words have special importance and force. Coach K uses them every day to energize, motivate, and teach his players how to be winners on the court and in every aspect of their lives. Now, in Beyond Basketball, he offers 40 short, hard-hitting audio essays that will educate and inspire. Each is centered on an important keyword and illustrated with anecdotes from his personal experiences.