Business Success

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

You’ve Got This is packed with straightforward and inspiring advice from best-selling author Domonique Bertolucci that encourages us to enjoy life more by being kinder to ourselves. All too often, we find ourselves asking, ‘why don’t I have what others have?’ Domonique refocuses our attention to the things we might already have: a home filled with laughter, a child's love, compassionate friends, good health that lets us live life to the full - there is much to be thankful for.

When Carol Loomis first mentioned a little-known Omaha hedge-fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor - nor that she and Buffett would become close personal friends. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies context and her own informed point of view.

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

La meditación te hace más productivo porque te permite recuperar tiempo. Por cada minuto que pases meditando, ganarás unos nueve minutos, como Chris Bailey—autor de The Productivity Project [El proyecto de productividad] y Hyperfocus [Hiperconcentración]—muestra en esta clara y contraintuitiva guía sobre los beneficios de la meditación en términos de productividad.

One of your most important responsibilities as a manager is to motivate your employees to do their absolute best. Managers who create positive, rewarding, high-energy environments reduce absenteeism and turnover while dramatically increasing productivity and quality. In Motivation, success expert Brian Tracy draws on his decades of experience bringing out the best in others to provide 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group.

High-Impact Interview Questions shows you how to use competency-based behavioral interviewing methods that will uncover truly relevant and useful information. By having applicants describe specific situations from their own experience during previous jobs (rather than asking them hypothetical questions about "what would you do..."), you'll be able to identify specific strengths and weaknesses that will tell you if you've found the right person for the job. But developing such behavior-based questions can be time-consuming and difficult.

Today's workplaces are dynamic, so it shouldn't surprise anyone that tension can develop quickly and ruinously. The Essential Workplace Conflict Handbook is the ideal resource for anyone ready to confront conflict at work rather than run from it. Managed correctly, conflict can be a positive source of innovation and creativity.

FonoLibro se enorgullece en presentar el audiolibro Primero lo Primero de Stephen R. Covey. En este audiolibro Stephen presenta una guía para administrar el tiempo aprendiendo a equilibrar su propia vida, en lugar de centrarse en el tiempo y las cosas. Primero lo Primero destaca las relaciones y los resultados en lugar de la eficacia. Este nuevo enfoque resalta la efectividad y presenta un método centrado en principios que transforma la calidad de todo lo que hacemos, al demostrarnos que ello implica la necesidad de vivir, de amar, de aprender y de dejar un legado.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.

We expect that getting what we want will finally make us happy, but what we find is that it mostly just leads to wanting more or wanting something different. Our desires toss us to and fro until we tire of this and begin to question the value of following our desires. Being Happy (Even When You Don't Get What You Want) will help you understand desire and its purpose in your life.

Consistently effective strategic problem-solving has always been a challenging goal to achieve for leaders. And whether you operate in the business, nonprofit, or policy sector, you've undoubtedly noticed that the problems you face are becoming more complex, multifaceted, and difficult. In The Imperfectionists, a team of veteran executives and strategists deliver an original and compelling examination of what sets exceptional problem solvers apart from the rest of us.

Most new products fail. So do most small businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. So what determines who will bounce back and follow up with a home run? If you want to succeed in business and in life, Megan McArdle argues in this hugely thought-provoking book, you have to learn how to harness the power of failure. McArdle has been one of our most popular business bloggers for more than a decade, covering the rise and fall of some the world' s top companies and challenging us to think differently about how we live, learn, and work.

For the first time ever, founder of Sprinkles Cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-have for anyone with a passion needing a place to start.

Are you an entrepreneur or business owner with an endless to-do list - where to even begin? Look no further than Influence Network Media’s latest publication created by business professionals, Powerhouse. This group of men and women are experts in their fields and are the trusted advisors needed on your short list. They have compiled their wisdom and business expertise into an easy and accessible book that’s sure to take care of any lingering questions you may have about conquering a successful business in today’s market.

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

Imagine waking up with enthusiasm every workday. Imagine being certain that you are highly valued by your boss and coworkers. Imagine feeling secure and in control because, even if jobs are being eliminated, you’re too valuable to let go. In other words, imagine being indispensable. Sound too good to be true? Not according to Mark Samuel, who has helped thousands of people around the world get on the path to personal achievement and fulfillment.

Jill Konrath, a globally recognized sales consultant and speaker, knew she needed help but found that advice aimed at typical workers didn't work for her - or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time savers and sales hacks in order to deliver the first productivity guide specifically for sales success.