Business Strategy

Making a profit is the most important - some might say the only - objective of a business. Profit measures success. It can be defined simply: Revenues - Expenses = Profit. So, to increase profits you must raise revenues, lower expenses, or both. To make improvements you must know what's really going on financially at all times. You have to watch every financial event without any kind of optimistic filter. This guide will help you analyze your profits, their sufficiency and trend, the contribution of each of your product lines or services to them, and will help you determine if you have the ...

I started writing Your Writing Partner a few months ago. However, this book is nine years in the making. It is the book I wanted to read as I developed my blogging, digital marketing, and copywriting skills. Information that deals more in practicalities than the theories you would see in a college textbook. That is why Your Writing Partner is more than just a book. Instead, it is a system to help you develop the writing skills you need to drive targeted traffic and conversions to your business through your content. I set up the system, so you do not have to go it alone trying to figure out ...

Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales.

"The Social Media Consultant's Toolkit" is a comprehensive guide for anyone looking to build a successful social media consulting business. In today's digital age, social media plays a crucial role in the success of businesses, making social media consulting a high-demand field. This book provides essential resources and strategies to help you establish your brand, identify your target market, and create a strong social media strategy for your clients. The book starts with an introduction to social media consulting and its importance for businesses. It then covers the essential tools and ...

Introducing the definitive guide to understanding the revolutionary world of AI and its impact on the world of business: "AI and Business". Written by a team of experts, this insightful and eye-opening ebook explores the ways in which artificial intelligence is transforming the business landscape, from sales and marketing to employee engagement and supply chain management. In "AI and Business", you'll discover the diverse applications of AI in today's businesses, and how its powerful capabilities are being harnessed to streamline processes, improve analysis, and drive innovation. With a ...

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

A Stage 5 business has between 58-95 employees. It marks a time of integration for a company as the different departments are brought together by an integrated management team. Profit is a top priority to ensure that enough capital is generated to sustain a larger organization. The organization should exhibit twice as much confidence as caution in support of the focused change needed to install a Leadership Team and continue to pursue new opportunities. The leader needs to primarily guide through collaboration, inspire the team with a grand vision, and build loyalty through comradery. This ...

When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most? Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them. Winning Begins at Home will help you change all that.

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

Whether it shows up as stress, top-down leadership styles, drama, or uncertainty, fear kills good decision-making, dampens morale, lowers employee engagement, and hurts bottom-line growth. The good news is that there's an antidote: Freedom at Work. In this groundbreaking book, Traci Fenton brings together decades of original research, based on her team's work with hundreds of top companies around the world, such as The WD-40 Company, Mindvalley, DaVita, Menlo Innovations, Zappos, HCL Technologies, and more, revealing the proven pathway to leadership success.

There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It's a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes many times. Over the last 25 years, we’ve been involved in the start-up, scale up and exit of several successful technology businesses, that between them have realized close to billion dollars...

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

The Bet: An Entrepreneur’s All-In Strategy to Win in Business is a one-of-a-kind road map for an entrepreneur's business, filled with inspiring and sometimes funny anecdotes from Jay's own life that show how entrepreneurial endeavors require a certain spirit, drive, and intelligence to make it in the competitive world that is business. True entrepreneurs like Jay will only become motivated by his life, his lessons, and his passion to help others grow.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.

In order to cash in on e-commerce as fast as possible you need to do what practically almost nobody is telling you to do. You need to offer your products in a funnel. In our busy crazy online world you only have a few minutes to get someone’s attention. If a person hits an amazon like storefront they are going to browse. This might seem like a good thing but before a purchase it’s bad. People look around get lost and confused and leave your site. The funnel eliminates this as a problem and gives the customer only one thing to focus on, do I buy the thing I clicked on and am interested ...

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips.

Your Guide From the Chaos of Traditional Business Practices to the Clarity of Revenue Science In SmartRev, you’ll discover a transformative approach to business that has redefined success for Fortune 500 companies, midsize businesses, and start-ups alike. This isn’t about cutting costs or poaching talent; it’s about aligning your company’s purpose with the needs of your Ideal Buyer and the well-being of your team. “SmartRev is a game changer as it integrates a ‘culture of customer’ with business development activities, which is at the front end of thinking and exactly where ...

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.