Business Strategy

What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.

I can tell you that there are a plethora of strategy books out there. However, you’ll find many of them arcane, academic, and even confusing. Most were written a long time ago and use out-of-date examples from well before the tech age. Many are no longer relevant. For the past five years, I’ve been obsessed by the idea of creating a strategy operating system, and I’ve spent the past 12 months figuring out how to design one.

Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations. The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home - and pretty much no one listens to him.

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

“Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone – even a complete novice – a content-marketing pro in no time… great tips and techniques to give you the edge you need.” – Michael Davie, author, Winning Ways “We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren’t going to have a business… the revolution has only just begun… the only constant in our world is change itself… Pretending these changes...

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

Unlock the potential of artificial intelligence to revolutionize the world of finance with "AI for Businesses." This captivating eBook offers a comprehensive guide to integrating AI into financial operations, essential for businesses eager to embrace cutting-edge technology. Embark on a journey through the evolving landscape of AI in finance and uncover the intricacies of aligning AI objectives with your financial goals. From setting measurable KPIs to developing innovative strategies, this book breaks down complex topics into actionable insights that drive real business transformation. ...

The AI future is unfolding right now, and it’s arriving at lightning speed. Are you ready? This unique and important book is your indispensable guide to the emerging world of AI. But it’s not just AI. Quantum computing, robotics, mixed reality, and synthetic biology are all powerful forces that are today redefining what is possible, because what was once impossible has suddenly become inevitable. Together they bring us into a highly chaotic and disruptive era, one filled with enormous risks, but also huge opportunities. The authors are world-renowned experts who put forth clear ...

Book Description: Unlock the secrets to mastering leadership, power dynamics, and influence with “48 Laws of Dominance: Mastering Strategies to Dominate Power Dynamics, Leadership, Build Authority, and Influence Others in Business and Life.” This book is your comprehensive guide to understanding the principles that drive success in every aspect of your life—whether you’re in the boardroom, negotiating deals, or building meaningful relationships. In today’s fast-paced world, dominating leadership and influence is essential for those who want to stay ahead. This book reveals 48 ...

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.

Achieve the Impossible in 100 Days!Are you ready to turn your vision into reality and achieve massive success in just 100 days? In this groundbreaking Second Edition of Vision to Reality, master coach and multi-bestselling author Honorée Corder shares the proven STMA™ (Short-Term Massive Action) system that has helped countless individuals transform their lives and businesses. Through a powerful combination of clear goal setting, unshakeable self-belief, smart strategy, and relentless accountability, the STMA™ 100-Day Program gives you the tools and motivation you need to achieve more ...

Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

The ultimate resource for experiencing the backcountry! Written by survivalist expert Dave Canterbury, Bushcraft 101 gets you ready for your next backcountry trip with advice on making the most of your time outdoors. Based on the Five Cs of Survivability - cutting tools, covering, combustion devices, containers, and cordages - this valuable guide offers only the most important survival skills to help you craft resources from your surroundings and truly experience the beauty and thrill of the wilderness.

21 Business and marketing lessons is inspired by the streets of Pattaya, one of the world’s largest red light districts. People are either fascinated, excited or repulsed by the concept of prostitution, especially when it comes to extreme places like Pattaya. Once you get passed any initial judgement or emotional reaction there is actually a lot to learn. As an international author and speaker on the topic of business, Leon was invited to speak at an event held in this notorious red-light area. Most people are shocked or amazed by this city. As a business man, and a lifetime student of ...

In the competitive high-stakes game of big business, it is no secret that companies work the legislative and legal systems to gain advantage in the marketplace. It's called competitive legal strategy, by which some companies make the rules and others are forced to operate within restrictive boundaries that add cost and inconvenience to entering a given market. Rather than pass judgment on these tactics, Shell exposes these realities in order to give business owners and managers the legal knowledge to make better, more profitable strategic decisions. Citing numerous real-world cases, he ...