Business Strategy

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

It is not too often one can read or listen to a 2,600-year-old book and know that it still has relevance and importance today. The Art of War has long been considered not only a military classic, but a classic book in general. Sun Tzu’s treatise on various aspects and components of wartime strategy is highly recommended for insight into the Eastern mindset and military planning. It also can apply to business, legal, and educational situations as well.

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

Sell your business. Stick the landing. We’ll show you how. Exit Strategy is everything you need to know about selling a business. Dr. Sherry Walling, a clinical psychologist specializing in entrepreneur mental health, and Rob Walling, a serial entrepreneur who has secured life-changing sums in multiple exits, have teamed up to provide you with a roadmap for navigating this treacherous terrain, offering a rare combination of practical savvy and emotional nuance that can only come from a true understanding of the journey. Exit Strategy will teach you: When is the right time to sell?

The Ultimate Instagram Marketing Guide: Grow Your Business with Content Strategy, Hashtags, Paid Ads, and Analytics Unlock the full potential of Instagram to grow your brand and drive real results. This comprehensive guide offers everything you need to succeed on one of the world’s most powerful social platforms. Whether you're new to Instagram marketing or looking to refine your strategy, this book provides step-by-step insights on how to: Build a compelling Instagram profile that attracts followers and drives engagement. Master the art of creating visually stunning and engaging content....

In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right.

The ONLY business strategy book that includes Sun Tzu's complete original translation. 67% of businesses fail within 10 years. What separates the survivors from the casualties? Get the authentic Art of War text PLUS 13 analytical case studies revealing how Asia's most successful leaders unknowingly applied these ancient principles to build modern empires. Unique Framework: 13 Strategic Principles + 13 Proven Leaders + 13 Actionable Frameworks Each chapter delivers exactly what you need: One Strategic Principle from Sun Tzu's original text One Proven Leader who applied it (Jack Ma, Lee Kun-...

Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.

Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business.

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!

Tip is a timeless, inspirational story created to remind anyone in a position judged by performance that the only way to achieve continued recognition and growth in work and life is to take personal accountability for your reputation and results. Whatever your role, or level of success in your career, Tip is a guide that will help you discover, or remember, how to consistently bring unique value to your team, your organization, and your most important customers.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.

21 Business and marketing lessons is inspired by the streets of Pattaya, one of the world’s largest red light districts. People are either fascinated, excited or repulsed by the concept of prostitution, especially when it comes to extreme places like Pattaya. Once you get passed any initial judgement or emotional reaction there is actually a lot to learn. As an international author and speaker on the topic of business, Leon was invited to speak at an event held in this notorious red-light area. Most people are shocked or amazed by this city. As a business man, and a lifetime student of ...

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Stephanie and Jessica have nothing and everything in common. The two women don’t know each other but are on the same plane heading to California. Stephanie is on a business trip and Jasmine is fleeing an abusive relationship. After a few days, they text their friends the same exact messages about the same man—the messages becoming stranger and more erratic. And then the two women vanish. The texts go silent, the red flags go up, and the panic sets in. When Stephanie and Jasmine are each declared missing and in danger, it begs the questions: Who is Trent McCarthy?

In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.