Business Strategy

Unlock the secrets to mass-market success with Selling to the Masses: Cash In on the Herd Mentality. In today's world, understanding how to sell effectively is the key to dominating your niche and reaching a vast audience. This book reveals the psychology behind herd mentality and shows you how to tap into it to boost your sales. You'll discover proven techniques and strategies on how to sell your product or service to large groups. Whether you're just starting out or looking to sharpen your sales skills, this book is your roadmap to building a business that thrives on mass appeal. It’s ...

In an effort to get Charlie out of her system once and for all, Nova offers a proposition: one night, no strings. They’ll kick their uncomfortable attraction to the curb and return to their respective responsibilities. But their explosive night together scatters their expectations like fallen leaves. And with Charlie in town as the temporary head of Lovelight Farms, Nova can’t quite avoid him.

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

Smarter ads. Better leads. Lower costs. All thanks to AI. Google Ads AI Expertise is your shortcut to launching, optimizing, and scaling Google Ads campaigns using AI-powered tools and tactics. This book is for entrepreneurs and marketers ready to stop guessing and start converting. Step-by-step strategy to create profitable Google Ads campaigns Use AI to write headlines, identify keywords, and optimize ad spend Campaign tracking with GA4, SEMrush, and ChatGPT analysis workflows Common mistakes and budget-saving fixes for small ad accountsDon’t waste money on underperforming ads. Learn to...

Dive into the rapidly expanding world of AI consulting with "Navigating the AI Consulting Landscape," your essential guide to mastering AI services across niche markets. Whether you’re a seasoned consultant or a business looking to integrate AI solutions, this book provides a comprehensive roadmap tailored to your needs. Start with a thorough introduction to AI consulting's potential in specialized markets and explore how AI is transforming industry sectors such as healthcare, financial services, and retail. Uncover strategies for developing winning AI initiatives aligned with business ...

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through.

AI and the Ongoing Collapse V: Your Navigation Roadmap for Living in the World of Pure Intelligence The AI revolution isn’t coming—it’s here. The world is reorganizing at an unprecedented pace, and those who fail to adapt will be left behind. AI and the Ongoing Collapse V isn’t just another book on artificial intelligence—it’s your wake-up call and survival guide for the new reality. This is not theory, speculation, or empty futurism. This is about alignment with intelligence—the fundamental shift that will determine who thrives and who gets swept away. Most people still think...

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people's full humanity as well as their economic interests.

With so many to choose from, why should I consider this book? There are so many side hustle, how to make money books out there. Some provide ‘quick wins’, ’10 proven techniques’ or claim to have a ‘no effort’ shortcut way to a second income. We all dream of finding a passive income, a magic money tree from which we can pick the fruit whenever we wish. We all want to find something that requires little effort and will happen overnight. If that’s what you are looking for, then "Side Hustle The low cost, step-by-step guide to business success" isn’t for you. Because, and ...

GOLD WINNER - 2025 Heart & Hustle Book Awards Stop Dreaming About Making It as an Author and Start Building a Sustainable Business You Love Are you tired of earning meager royalties or Amazon deposits? Do you dream of turning your passion for writing into a thriving business? In The Profitable Author, publishing veteran Sharon Woodhouse reveals the insider secrets to creating a multi-faceted author career that goes beyond book sales.Drawing on over 25 years of experience as an indie publisher, Woodhouse provides a practical framework for building a sustainable and rewarding author life. ...

The Family Business Book A twelve-step guide to surviving succession, power struggles, and staying sane. Third Edition — Fully Updated for the Post-COVID and AI Era Every business starts with a family. Even the largest companies began with a founder, a kitchen table, and a dream. But what happens when that family grows? When the children come of age—or refuse to? When power shifts from one generation to the next, often without a plan? In this newly updated edition, The Family Business Book offers a practical and psychologically informed roadmap for navigating the emotional complexity of...

Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Heiress to the nearly 40-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the 14th wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade. At 94, she was embroiled in what has been called the Bettencourt Affair, a scandal that dominated the headlines in France. Why? It’s a tangled web of hidden secrets, divided loyalties, frayed relationships, and fractured families, set in the most romantic city - and involving the most glamorous industry - in the world.

The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

The Ultimate Business Credit Blueprint: Proven Steps to Elevate Your Business Credit Score Unlock the full potential of your business with "The Ultimate Business Credit Blueprint," the definitive guide for entrepreneurs, business owners, and financial managers seeking to elevate their business credit scores. Authored by renowned business expert Gerald Lacey, this comprehensive ebook offers a step-by-step approach to mastering the art of business credit. **Why This Book is Essential for Your Business:** - **Comprehensive Strategies:** Learn how business credit scores are calculated, the key ...

E-Commerce Success Blueprint: A Comprehensive Guide for Aspiring Entrepreneurs By J.R. Glenn Are you ready to take the leap into the world of e-commerce and transform your entrepreneurial dreams into reality? Whether you’re just starting out or looking to scale your existing business, E-Commerce Success Blueprint is your ultimate roadmap to building and sustaining a successful online venture.Why This Book is a Must-Read: Packed with actionable strategies and expert insights, this guide is designed to equip you with the tools and knowledge you need to thrive in the competitive world of e-...