Business Strategy

The Art of War by Sun Tzu is much more than an ancient treatise on military strategy: it is a timeless guide on how to face challenges, make wise decisions, and win intelligently. This complete edition, translated into modern English and enriched with annotations and analyses, has been designed to make this masterpiece accessible and relevant in today’s world.

(Texas Leaders Edition, Volume 1) Every enterprise needs leadership and great leaders are formed through both success and failure. Are you and your organization positioned properly for this new age of leadership? Adam Torres is here to help you move forward. In this latest edition of Mission Matters (Texas Leaders Edition, Volume 1), Torres features 14 top professionals who share their lessons on leadership. In these pages, through inspiring stories, you’ll discover: How to create a life with vision and opportunity How the FFA motto can shape someone’s life Having a natural love for ...

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

Consider this book your strategic toolbox, full of Bethenny’s smartest and most practical no-nonsense business principles and tactics, illustrated through her own compelling stories and lessons from the entrepreneurial front and experience building the successful Skinnygirl and Bethenny brands, becoming a successful television and podcast producer, and managing her philanthropic foundation.

Digital Marketing for New Entrepreneurs: Strategies and Tools for Longterm Success is the essential guide for startup owners and new business entrepreneurs looking to carve out their niche in the digital world. This comprehensive book is your roadmap to mastering digital marketing, from establishing an online presence to engaging with your audience effectively and optimizing your marketing efforts for maximum return on investment. Here’s what this indispensable resource offers: What This Book Offers: Foundational Insights: Dive into digital marketing basics, understanding its importance ...

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

Your digital transformation cannot fail. But many do, and the problem is not technology. The real challenge is transforming your organization. Success requires the right balance of strategy and implementation. Many leaders know how to craft a winning strategy, but few understand how to implement it across the organization. Robin Speculand, a global expert in strategy and digital implementation, guides leaders to apply a proven structure and disciplined mindset to deliver world-class implementation and performance. This book provides the frameworks, tools, and techniques you need to excel in...

Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through.

Unlock the full potential of your organization with "ORDER IN CHAOS: Objectives and Key Results (OKR)." This comprehensive guidebook takes you through the ins and outs of implementing OKRs (Objectives and Key Results), a powerful goal-setting framework that has been used by some of the world's most successful companies. Learn how to align your team's efforts and measure progress toward achieving your organization's most important goals. From crafting effective objectives to tracking progress and holding team members accountable, this book provides a step-by-step guide to implementing OKRs ...

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

Are you a small or medium-sized business owner, executive, or entrepreneur ready to take your company to the next level? Mergers and acquisitions (M&A) might seem like a strategy reserved for large corporations, but in reality, they offer transformative growth opportunities for businesses of all sizes. In M&A for Small and Medium-Sized Enterprises, Michael Hofer, Ph.D., an expert with years of M&A experience, unveils the secrets of harnessing M&A to accelerate growth, expand into new markets, gain valuable expertise, and secure a stronger competitive position—all tailored to the unique ...

What if you could scale your business in just 30 days? Not with vague promises, but with an actionable, step-by-step plan that delivers real results. Revenue Roadmap: Scale Your Business in 30 Days is the bold blueprint for business owners serious about sustainable growth. This isn’t a get-rich-quick guide. It’s about putting in the work, building the right systems, and developing the habits that will propel your business forward—whether you’re a solo entrepreneur or leading a small team ready to dominate. In 30 days, you’ll: Clarify your growth goals and set targets you can ...

A Field Guide to Mastering OKRs in Your Organization Step into the World of OKRs Like Never Before Are you keen to deepen your grasp of Objectives and Key Results (OKRs) beyond just the basics? You're in the right place! This innovative book presents a hands-on approach, offering a down-to-earth field guide for embedding OKRs in your organization. This isn't just about theories; it's a practical manual for overcoming the real challenges and complexities that come with effectively employing OKRs. What Sets This Book Apart Sure, classic works like John Doerr's ‘Measure What Matters’ and ...

Before COVID, both Qantas and its CEO Alan Joyce were flying high, the darlings of customers, staff and investors. After Covid hit, only money mattered—in particular, the company’s share price and extraordinary executive bonuses. Illegally redundant workers, unethical flight credits, abysmal customer service, antique aircraft: these became Qantas’ new brand. How did things go so badly wrong? For the first time, The Chairman’s Lounge tells the full story of how one company banked the nation’s loyalty and then cashed in on it.

Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As a USA Today and Wall Street Journal bestselling author of more than twenty-five books, independent publisher, international speaker, podcaster, and online entrepreneur, she serves others on six continents by helping new authors, speakers, and entrepreneurs build their own lucrative online businesses. Here, Connie shares her strategies for reaching peak productivity and a lifestyle you love by following through with everything you do.

With so many to choose from, why should I consider this book? There are so many side hustle, how to make money books out there. Some provide ‘quick wins’, ’10 proven techniques’ or claim to have a ‘no effort’ shortcut way to a second income. We all dream of finding a passive income, a magic money tree from which we can pick the fruit whenever we wish. We all want to find something that requires little effort and will happen overnight. If that’s what you are looking for, then "Side Hustle The low cost, step-by-step guide to business success" isn’t for you. Because, and ...