Business Strategy

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

🚀 Get Ready to Unlock Your Social Media Potential Today! Did you know that 73% of marketers use paid social advertising to grow their brands, and AI-powered marketing is projected to add $15.7 trillion to the global economy by 2030? Social media is no longer just about posting pictures; it’s about strategy, data, and automation. In The Social Media Marketing Blueprint, you'll discover how to harness the full potential of social media and AI to create a dynamic marketing strategy that delivers real, measurable results. Whether you're an entrepreneur, small business owner, or influencer,...

A Green Beret’s Guide to Starting a Business: How to Fight, Win, and Actually Make Money Business is war. Are you ready for the fight? Most business books are written by keyboard warriors, corporate lifers, or self-proclaimed “gurus” who’ve never had to fight for a dollar. This isn’t one of those books. Written by a former U.S. Army Green Beret, A Green Beret’s Guide to Starting a Business will teach you how to think, plan, and execute like the elite, because in business, just like in combat, amateurs get crushed and pros win. Inside, you’ll learn: Why mindset beats skillset...

The AI future is unfolding right now, and it’s arriving at lightning speed. Are you ready? This unique and important book is your indispensable guide to the emerging world of AI. But it’s not just AI. Quantum computing, robotics, mixed reality, and synthetic biology are all powerful forces that are today redefining what is possible, because what was once impossible has suddenly become inevitable. Together they bring us into a highly chaotic and disruptive era, one filled with enormous risks, but also huge opportunities. The authors are world-renowned experts who put forth clear ...

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

The Art of War by Sun Tzu is much more than an ancient treatise on military strategy: it is a timeless guide on how to face challenges, make wise decisions, and win intelligently. This complete edition, translated into modern English and enriched with annotations and analyses, has been designed to make this masterpiece accessible and relevant in today’s world.

Are you a small or medium-sized business owner, executive, or entrepreneur ready to take your company to the next level? Mergers and acquisitions (M&A) might seem like a strategy reserved for large corporations, but in reality, they offer transformative growth opportunities for businesses of all sizes. In M&A for Small and Medium-Sized Enterprises, Michael Hofer, Ph.D., an expert with years of M&A experience, unveils the secrets of harnessing M&A to accelerate growth, expand into new markets, gain valuable expertise, and secure a stronger competitive position—all tailored to the unique ...

This unique guide features the start-up stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents an "idea book" filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income.

Welcome to the most pivotal moment of our generation—a turning point that is reshaping your job, your career, and your child’s future. In AI Shock, bestselling author and AI strategist Elijah Low delivers a wake-up call and a survival guide for a world being rapidly rewritten by artificial intelligence. For decades, economic value was measured by job titles, college degrees, and accumulated knowledge. But AI is now replacing all three—faster than anyone expected. From law firms and classrooms to factories and hospitals, no industry is safe. And yet, this moment of disruption offers a ...

Transform your sales leadership with "The Strategic Sales Leader: Mastering the Art of Vision, Strategy, and Execution." This no-nonsense guide by a seasoned sales expert offers a powerful blueprint for those serious about achieving peak performance in the highly competitive sales arena. If you're looking for fluffy theories and untested hypotheses, this isn't your book. But if you're ready for a pragmatic, step-by-step guide that delivers results, keep reading. What This Book Delivers: Crystal-Clear Vision: Learn the art of crafting a vision so compelling that your team can't help but ...

This guide will walk you step by step through all the essential phases of setting optimal prices in a service providing business. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive Here's what’s in the book: * Common problems in setting prices and how to overcome them * how to determine your costs * Cost calculation examples * How to set optimal prices * How to raise prices without losing customers * How to calculate hourly and project-based pricing * all these and much more My name is Meir Liraz and I'm the author of this book. ...

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

Are you ready to transform your solopreneur journey into a thriving, wealth-building business? The Solopreneur’s Playbook is your ultimate guide to mastering the game of business without sacrificing your sanity. Packed with actionable strategies, real-world examples, and timeless principles, this book will help you: Create offers your customers can’t refuse. Unlock the secrets of recurring revenue. Scale your income without scaling your workload. Build customer loyalty that drives repeat business. Turn setbacks into springboards for success.Written for solopreneurs who want more than ...

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

Strategy is the discipline that sits above all others. Strategy is about how to win. Strategy has the potential to lift us repeatedly and sustainably from the ugliness of a brute force world. I wrote this book because whilst strategy is incredibly important and powerful, it is almost always poorly understood, defined, articulated and executed. Enjoy.

What if you could scale your business in just 30 days? Not with vague promises, but with an actionable, step-by-step plan that delivers real results. Revenue Roadmap: Scale Your Business in 30 Days is the bold blueprint for business owners serious about sustainable growth. This isn’t a get-rich-quick guide. It’s about putting in the work, building the right systems, and developing the habits that will propel your business forward—whether you’re a solo entrepreneur or leading a small team ready to dominate. In 30 days, you’ll: Clarify your growth goals and set targets you can ...