Business Strategy

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper...

#1 NEW RELEASE ON AMAZON in Green Business, Comparative Economics and Sustainable Development. How to Build Sustainability into Your Business Strategy is not just another book about why sustainability matters it’s a step-by-step guide for business leaders to make sustainability a core business strategy. Written by sustainability expert Lee Stewart, this practical guide distills over two decades of real-world experience into actionable strategies that businesses of all sizes from solo entrepreneurs to global corporations can use to build resilience and unlock new opportunities. Stewart’s...

With so many to choose from, why should I consider this book? There are so many side hustle, how to make money books out there. Some provide ‘quick wins’, ’10 proven techniques’ or claim to have a ‘no effort’ shortcut way to a second income. We all dream of finding a passive income, a magic money tree from which we can pick the fruit whenever we wish. We all want to find something that requires little effort and will happen overnight. If that’s what you are looking for, then "Side Hustle The low cost, step-by-step guide to business success" isn’t for you. Because, and ...

Unlock Your Royal Code and Be the Queen You Were Meant to Be! In my early walk with God, I discovered the book of Esther in the Bible and it was life changing. We meet this young girl who was orphaned and becomes a powerful leader that would change how the world looks at women. Women, then and now, are given certain roles that people feel women should do and they should stay within those roles. Yes, the Bible states that we are the helpmate, but God used Esther, Deborah, Sarah, Mary, and many other women in the Bible to do extraordinary things in the world as leaders. It’s so important ...

In an effort to get Charlie out of her system once and for all, Nova offers a proposition: one night, no strings. They’ll kick their uncomfortable attraction to the curb and return to their respective responsibilities. But their explosive night together scatters their expectations like fallen leaves. And with Charlie in town as the temporary head of Lovelight Farms, Nova can’t quite avoid him.

Unlock the untapped potential of your business contracts with "10X Contract Value: Revolutionizing Business Agreements". In today’s fast-paced business environment, effective contract management is more critical than ever. This groundbreaking book by industry expert Thaija Dickerson offers a comprehensive guide to revolutionizing your contract management practices. What You Will Learn: The importance of recognizing contract data as Tier 1 critical data. Strategies to centralize and leverage contract data for maximum value. How to implement advanced technologies like AI and blockchain in ...

ATTENTION STUDENTS: If you need to write a paper on crisis management, then this is the perfect reference. It's simple, easy to understand, and right to the point. More and more leaders are realizing that crisis management is important to the growth and survival of their organizations. This importance will grow in the future, and it means the proper implementation and maintenance of crisis management programs will also become more significant. This book focuses on crisis management in organizations. It explores different types of crisis situations, shows how to set up crisis management ...

What does it take for a business owner to be happy after leaving the business? Multiple surveys show that a majority of owners have regrets a year after leaving their businesses. After the initial “vacation period” of travel and recreation, too often they find themselves adrift without their companies. They lack the activity, purpose and identity that their businesses provided. The Exit Planning Coach Handbook is a guide for advisors to business owners. We believe that entrepreneurs need to move forward towards exciting goals. That is what made them successful in the first place, and ...

As the pandemic is exacting its toll on our lives and wreaking havoc in the global economy, forward-looking organizations are moving past crisis management and positioning themselves to leap ahead when the economy turns around. What should you and your business be doing now to stay afloat today - while planning for tomorrow so you can come out of the crisis stronger?

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

Unlock your entrepreneurial potential and launch your business in record time without the overwhelm of information overload! Are you an aspiring entrepreneur overwhelmed by the sheer volume of information and unsure where to begin? Do you fear the financial risks and legal complexities of starting a business? Are you seeking a clear, actionable roadmap to guide you toward startup success and financial freedom? If you answered “yes” to any of these questions, you’re not alone. Many aspiring business owners face similar challenges, but this comprehensive guide is here to transform your ...

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people's full humanity as well as their economic interests.

Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As a USA Today and Wall Street Journal bestselling author of more than twenty-five books, independent publisher, international speaker, podcaster, and online entrepreneur, she serves others on six continents by helping new authors, speakers, and entrepreneurs build their own lucrative online businesses. Here, Connie shares her strategies for reaching peak productivity and a lifestyle you love by following through with everything you do.

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

From the world’s foremost expert on power and strategy comes a daily devotional designed to help you seize your destiny.

I can tell you that there are a plethora of strategy books out there. However, you’ll find many of them arcane, academic, and even confusing. Most were written a long time ago and use out-of-date examples from well before the tech age. Many are no longer relevant. For the past five years, I’ve been obsessed by the idea of creating a strategy operating system, and I’ve spent the past 12 months figuring out how to design one.

E-Commerce Success Blueprint: A Comprehensive Guide for Aspiring Entrepreneurs By J.R. Glenn Are you ready to take the leap into the world of e-commerce and transform your entrepreneurial dreams into reality? Whether you’re just starting out or looking to scale your existing business, E-Commerce Success Blueprint is your ultimate roadmap to building and sustaining a successful online venture.Why This Book is a Must-Read: Packed with actionable strategies and expert insights, this guide is designed to equip you with the tools and knowledge you need to thrive in the competitive world of e-...

A Stage 1 business is in a unique phase. With only 1-10 employees, each person is critical to the success of the enterprise. Profit is the first priority, and the organization must be confident overall, with a leader who casts and executes on a strong vision, coaches employees to develop their potential, and pushes through chaos with decisive decision making. This book concisely presents the research-based rules for growth that will guide a business owner through the challenges of running a Stage 1 business. The chapters are based on the unique dimensions of the Stages of Growth methodology...