Business Strategy

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

In a world driven by noise, speed, and conflict, calm is your most underestimated advantage. Calm Is a Weapon is a modern, insightful analysis of The Art of War, Sun Tzu’s timeless guide to strategy and leadership. Far from a dusty military manual, this book reveals how Sun Tzu’s wisdom can be applied to your daily life—at home, at work, in business, and in moments of personal challenge. Through clear interpretations and real-world applications, you’ll learn how to: Navigate conflict with clarity instead of chaos Make better decisions through strategic observation Build influence ...

Stephanie and Jessica have nothing and everything in common. The two women don’t know each other but are on the same plane heading to California. Stephanie is on a business trip and Jasmine is fleeing an abusive relationship. After a few days, they text their friends the same exact messages about the same man—the messages becoming stranger and more erratic. And then the two women vanish. The texts go silent, the red flags go up, and the panic sets in. When Stephanie and Jasmine are each declared missing and in danger, it begs the questions: Who is Trent McCarthy?

Are You Ready to Stop Defending Learning—And Start Amplifying Its Value? For too long, Learning & Development (L&D) has struggled to be recognized as a strategic driver of business success. Despite launching powerful programs, L&D teams often find themselves justifying their worth, fighting for resources, and defending their budgets instead of being seen as key contributors to growth, innovation, and competitive advantage. But what if the problem isn’t that learning lacks value—but that we haven’t learned how to amplify its value? In Hidden Value, Dr. Keith Keating—author of The ...

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

This guide will walk you step by step through all the essential phases of setting optimal prices in a service providing business. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive Here's what’s in the book: * Common problems in setting prices and how to overcome them * how to determine your costs * Cost calculation examples * How to set optimal prices * How to raise prices without losing customers * How to calculate hourly and project-based pricing * all these and much more My name is Meir Liraz and I'm the author of this book. ...

The AI future is unfolding right now, and it’s arriving at lightning speed. Are you ready? This unique and important book is your indispensable guide to the emerging world of AI. But it’s not just AI. Quantum computing, robotics, mixed reality, and synthetic biology are all powerful forces that are today redefining what is possible, because what was once impossible has suddenly become inevitable. Together they bring us into a highly chaotic and disruptive era, one filled with enormous risks, but also huge opportunities. The authors are world-renowned experts who put forth clear ...

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.

The Shibumi Strategy is a little book about a big breakthrough. It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of "personal zen" principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity - no easy task when simple survival is the first order of business - unforeseen trials can sometimes result in an altogether new lease on life.

“Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone – even a complete novice – a content-marketing pro in no time… great tips and techniques to give you the edge you need.” – Michael Davie, author, Winning Ways “We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren’t going to have a business… the revolution has only just begun… the only constant in our world is change itself… Pretending these changes...

Unlock the Power of AI: Master Strategy, Innovation, & Growth in the Digital Age Are you prepared to thrive in the AI revolution? In a world where artificial intelligence is transforming business, leadership, education, and problem-solving, success depends on your ability to adapt, innovate, and lead strategically. The AI-Driven Mindset is your step-by-step guide to leveraging AI for business growth, career success, and leadership excellence. Learn how to think strategically, make data-driven decisions, and apply AI-driven problem-solving techniques to stay ahead in a rapidly evolving world...

I have created 30 prompts which will take you from creating a name for your business all the way to launching it, promoting it and testing your efforts. Once you have gone through all the prompts you will have a complete product with a promotional plan. So although these prompts are for a physical product, they can be applied to any product, digital or physical. Or if you already have a product you can apply these prompts to the product to create a perfect description and/or sales pitch The possibilities are endless

What is our situation? What’s the Big Idea? Do we dare? Who is with us? What are we good at? What are we doing that’s different, and how will we take people with us? What steps must we take, and in what order? How do we get better as we go? How are things arranged? How will strategy change us? If you want to be a great athlete, train. If you want to be a great pianist, practise. If you want to be an effective strategist, hire forty­ five consultants, undertake a six-month review, and produce a two­-hundred and fifty-page document... ...or not. Strategy is becoming more complicated, ...

Running a business can be discouraging, overwhelming, and lonely. Everything looks good from the outside, but on the inside, you’re struggling to take your business to the next level while still living your best life. What you need is a holistic strategy for running a stable company that makes money and allows you to sleep well at night. This might seem like a fairy tale, but it’s not. After years of research and honing their strategies, Kathryn and Michael K. Redman have developed a framework that offers you the dream with the means of implementation.

Are you a small or medium-sized business owner, executive, or entrepreneur ready to take your company to the next level? Mergers and acquisitions (M&A) might seem like a strategy reserved for large corporations, but in reality, they offer transformative growth opportunities for businesses of all sizes. In M&A for Small and Medium-Sized Enterprises, Michael Hofer, Ph.D., an expert with years of M&A experience, unveils the secrets of harnessing M&A to accelerate growth, expand into new markets, gain valuable expertise, and secure a stronger competitive position—all tailored to the unique ...

This unique guide features the start-up stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents an "idea book" filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income.

The ultimate resource for experiencing the backcountry! Written by survivalist expert Dave Canterbury, Bushcraft 101 gets you ready for your next backcountry trip with advice on making the most of your time outdoors. Based on the Five Cs of Survivability - cutting tools, covering, combustion devices, containers, and cordages - this valuable guide offers only the most important survival skills to help you craft resources from your surroundings and truly experience the beauty and thrill of the wilderness.