Business Strategy

Embark on a groundbreaking journey into the future of sales with "Beyond Human." In this captivating exploration, I demystify Artificial Intelligence (AI) and reveal its transformative power in sales mastery. Written by an industry trailblazer, this book is not just a guide; it's your passport to unparalleled success. Join me as I navigate the intricate landscapes of customer interactions, streamlined processes, and the strategic integration of AI into every facet of the sales journey. Discover the secrets to enhancing efficiency, fostering personalized engagements, and building lasting ...

Autorul sistematizează informațiile necesare și, în același timp, ne arată capcanele care ne pândesc atunci când pornim o afacere. În plus, fiindcă deja suntem obișnuiți să ni se spună ce să nu facem, ne propune soluții care și‑au demonstrat eficacitatea de-a lungul deceniilor. Ne dezvăluie adevăruri contraintuitive șocante, precum acela că perioadele de șomaj ridicat au dus, în general, la înflorirea bursei și ne explică de ce unii specialiști renumiți tind să ia decizii proaste.

Unlock the secrets of success in today's fast-paced marketplace with "Marketing to the Masses." This compelling eBook offers a comprehensive guide to effectively positioning your brand and capturing the attention of your target audience. Navigate the complexities of modern marketing with ease—whether you're a small business owner, an entrepreneur, or a seasoned marketer. Start your journey with an introduction to the dynamics of the market landscape and discover the new rules of engagement. Learn to identify your unique market position by analyzing competitors, finding untapped ...

Edwin Lefevre was a stockbroker and an independent investor, as well as a novelist and writer of short stories. This lightly fictionalized account of the career of stock speculator Jesse Livermore was first published in 1923. Now, nearly 100 years later, Reminiscences of a Stock Operator remains highly recommended for an understanding of investment. Lefevre’s trading advice and analyses of market price movements are as relevant today as in 1923.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Unlock the secret to building a loyal audience and skyrocketing your business growth with the ultimate guide to creating lead magnets that convert. In Lead Magnet Theory, you’ll discover: The psychology behind what makes people say “yes!” Proven strategies to design irresistible offers that solve your audience’s biggest problems. Step-by-step instructions to craft lead magnets that not only attract leads but turn them into paying customers. Real-life examples of successful lead magnets from top industries. Whether you're a seasoned marketer or just starting out, this book will arm ...

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Unlock AI’s Power to Build Wealth and Freedom. Are you tired of struggling while others thrive? Unsure how to leverage AI for success? ChatGPT Multiverse is your step-by-step guide to using AI for passive income, viral content, and limitless opportunities.

In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky tap to developing an effective workout programme to cooking a good steak. Leadership Strategy and Tactics: Field Manual is here to help you navigate your way through the difficulties of leadership by providing a direct, situational, pragmatic how-to guide that anyone can instantly put to use.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Once, the job of leaders was to identify problems and fix them, while leaving nonproblems alone. Today, the notion that the new way is always better than the old way—and that if you aren’t disrupting everything, you are losing—has come to constitute a new orthodoxy of business thinking. Whether it’s a merger or re-org or a new office layout, change has become the ultimate easy button for leaders, who pursue it with abandon, unleashing a torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease.

Have you been struggling to find answers about Facebook and Instagram ads? You ‘re not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, “How does the Facebook Algorithm work?” When I couldn’t find the answers to these questions even after buying expensive courses from Facebook Ad ‘gurus’, I had to learn on my own through spending over 16 million dollars on Facebook ads. After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the...

Making a profit is the most important - some might say the only - objective of a business. Profit measures success. It can be defined simply: Revenues - Expenses = Profit. So, to increase profits you must raise revenues, lower expenses, or both. To make improvements you must know what's really going on financially at all times. You have to watch every financial event without any kind of optimistic filter. This guide will help you analyze your profits, their sufficiency and trend, the contribution of each of your product lines or services to them, and will help you determine if you have the ...

The HBR Guide to Leading Through Change provides the practical tips, research, stories, and advice you need to understand, communicate, and implement change effectively, no matter the size or scale of the challenge you're facing. You'll learn how to improve your odds of success; communicate a shared vision; keep going, even amid lags and setbacks; deal with naysayers and roadblocks; build trust and resilience on your team; and make a lasting impact.

Do you want to start an online business with massive growth potential and little upfront cost in 2024? Look no further! Print-on-demand business model is a top choice! Imagine starting a global e-commerce business with minimal investment yet unlimited potential. No huge upfront costs, no inventory dramas, and no overstock nightmares! Gone are the days of needing to create an intricate supply chain, handle the production of your merchandise, or even worry about shipping your products out.

Are you ready to enter the ring and fight for your business's success? In "Business Is War", Elliott Forman reveals the key battles every business owner must conquer to survive and thrive in today's competitive landscape. With a no-nonsense approach and drawing from his extensive experience as a boxer, military veteran, and successful entrepreneur, Forman breaks down the 12 crucial Battles of Business™ that can make or break your venture.

En este libro, un auténtico best seller mundial, Richard P. Rumelt muestra cómo acabar con la palabrería fácil y los objetivos a medias de las «malas estrategias». Nos proporciona un método claro y sumamente eficaz para alcanzar el objetivo clave de cualquier liderazgo: concebir y ejecutar una estrategia de éxito en el mundo real.

Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor.

Michael Porter’s succinct summary of his landmark book Strategy, considered the best book on strategy of all time.

ORGANIZATIONS must accelerate strategic results to thrive, and they need you in the driver’s seat. How do you achieve this, even when firefighting is the norm? With three decades helping organizations deliver change, 2021 World PMO Influencer Laura Barnard unveils the system she uses with clients and students to evolve stagnant project and transformation teams into nimble, business-driven delivery engines.