Business Strategy

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Decisions shape organizations. Decisiveness defines leaders. In today’s volatile, fast-paced world, hesitation isn’t just costly—it’s fatal. Organizations are drowning in data but starving for insights, paralyzed by complexity, and slowed by misaligned strategies. The leaders who thrive aren’t just fast or bold—they’re decisively aligned. The Decisive Company by Steve Elliott redefines decision-making for the modern enterprise.

GOLD WINNER - 2025 Heart & Hustle Book Awards Stop Dreaming About Making It as an Author and Start Building a Sustainable Business You Love Are you tired of earning meager royalties or Amazon deposits? Do you dream of turning your passion for writing into a thriving business? In The Profitable Author, publishing veteran Sharon Woodhouse reveals the insider secrets to creating a multi-faceted author career that goes beyond book sales.Drawing on over 25 years of experience as an indie publisher, Woodhouse provides a practical framework for building a sustainable and rewarding author life. ...

No matter how great you are at finding real estate deals, you could lose everything if you don’t manage your properties correctly. However, being a landlord doesn’t have to mean middle-of-the-night phone calls, costly evictions, or daily frustrations with ungrateful tenants. Being a landlord can be fun - but only if you do it right!

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

Deep dive into the business thinking mode of billionaires and drawing out mindset secrets that create financial success. This is a compilation of some of the best works of David O. such as Think Like a Billionaire and This Billionaire Challenge Scared 99.9% of People Who Want To Be Rich. Enjoy

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.

Have you been struggling to find answers about Facebook and Instagram ads? You ‘re not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, “How does the Facebook Algorithm work?” When I couldn’t find the answers to these questions even after buying expensive courses from Facebook Ad ‘gurus’, I had to learn on my own through spending over 16 million dollars on Facebook ads. After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the...

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other ...

Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.

You are a Unicorn. You are inspiring, innovative, and powerful—and your idea has the potential to be the next big thing. But whether it's a product, a service, or a brilliant upgrade that your company could make, you need the right team to make it happen. Renowned brand strategist and entrepreneur Jen Kem will show you how to identify your Unicorn Leadership Type so that you can build and lead the most collaborative, harmonious, and motivated team of Unicorns to achieve extraordinary results.

Do you feel the embers of your business fading? Is the fire in your belly replaced by a gnawing exhaustion? Does every customer demand a pound of flesh, every competitor seem a Goliath, and every minute feel like a sprint uphill? Welcome, fellow traveller, to the shared purgatory of entrepreneurial burnout. We've all been there, staring at the smouldering remains of our dreams, wondering if we even have the strength to sweep up the ashes, dust yourself off and find you new values and reinvent you "Why" “From Burnout's Ashes, a Phoenix Takes Flight” This book is not a pep talk. It is a ...

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential. But to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far reaching.

Unlock the secrets to building wealth through self-storage investing! Whether you're a complete beginner or looking to expand your real estate portfolio, this step-by-step guide will teach you how to find, acquire, manage, and scale profitable storage units. Discover how to maximize cash flow, automate operations, and create a recession-proof passive income stream. Start your journey toward financial freedom with self-storage today! 📌 #StorageInvesting 📌 #PassiveIncome 📌 #RealEstateWealth 📌 #FinancialFreedom 📌 #SelfStorage

In "Be a Boss Like a Villain: How to Run a Good e-Commerce Business by Learning from the Bad Guys," traditional business wisdom is turned on its head. This groundbreaking guide offers a pathway to success that draws inspiration from dozens of the most complex and captivating villains in cinema and television. The lessons learned from these characters offer a fresh and invigorating perspective on business strategy, tailored explicitly for e-commerce and digital creators. From Freddy Krueger's mastery of fear to Hannibal Lecter's elegance in presentation, this book explores the strategies and...

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. This eBook offers reasons why simple might work for you.