Business Strategy

Discover the Japanese secret to unlocking your purpose, productivity, and passion in life!

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

ORGANIZATIONS must accelerate strategic results to thrive, and they need you in the driver’s seat. How do you achieve this, even when firefighting is the norm? With three decades helping organizations deliver change, 2021 World PMO Influencer Laura Barnard unveils the system she uses with clients and students to evolve stagnant project and transformation teams into nimble, business-driven delivery engines.

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

Este libro consigna en sus páginas ideas innovadoras que cuestionan las ideas obsoletas de la planeación estratégica y construye una teoría desde los fundamentos acerca de ¿Qué es una estrategia?, ¿Cómo practicarla en las empresas? y ¿Cómo todos podemos ser estrategas abrazando la naturaleza emergente de la misma?

A Stage 1 business is in a unique phase. With only 1-10 employees, each person is critical to the success of the enterprise. Profit is the first priority, and the organization must be confident overall, with a leader who casts and executes on a strong vision, coaches employees to develop their potential, and pushes through chaos with decisive decision making. This book concisely presents the research-based rules for growth that will guide a business owner through the challenges of running a Stage 1 business. The chapters are based on the unique dimensions of the Stages of Growth methodology...

Right now, 70 percent of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle - The Proximity Principle - can change everything you thought you knew about pursuing a career you love.

Jim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery. The financial industry has long craved a look inside Simons's secretive hedge fund, Renaissance Technologies and veteran Wall Street Journal reporter Gregory Zuckerman delivers the goods.

A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

(Business Leaders Edition Volume 10) Every enterprise needs leadership and great leaders are formed through both success and failure. Are you and your organization positioned properly for this new age of leadership? Adam Torres is here to help you move forward. In this latest edition of Mission Matters (Business Leaders Edition Volume 10), Torres features 38 top professionals who share their lessons on leadership. In these pages, through inspiring stories, you’ll discover: How to activate the power of authentic leadership Why mental health is the driving force behind success The ...

Forged by fire In April 2020, our family moved to Bozeman, MT, where I took on a new role as Managing Director Strategic IT at Montana State University. From my first day on the job, the outbreak of the global COVID-19 pandemic forced us to think on our toes, constantly change our strategies and tactics, and always be ready for surprises. Applying my learnings from high-stake, high-pressure roles in Amazon allowed me to help transform the organization and culture while rebuilding team morale and keeping motivation high. During the pandemic, my team delivered high-impact outcomes at an ...

The original edition of Discipline Without Punishment introduced a positive approach for getting problem employees to meet - and often even exceed - job requirements. The book still delivers on that promise, and in this revised edition, Dick Grote provides new insights, along with sample dialogues, memos, and worksheets.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México. Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.

The Art of War, The Prince, and The Book of Five Rings are three historical pieces that deal with strategy. The Art of War is an ancient Chinese military treatise, and each chapter within the treatise is devoted to a distinct aspect of warfare and how that applies to military strategy and tactics. The Prince is a practical guide for ruling an empire. The Book of Five Rings is a Japanese text that has been regarded as a treatise on the strategy for winning.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Deep dive into the business thinking mode of billionaires and drawing out mindset secrets that create financial success. This is a compilation of some of the best works of David O. such as Think Like a Billionaire and This Billionaire Challenge Scared 99.9% of People Who Want To Be Rich. Enjoy

🚀 THE SMART ENTREPRENEUR’S STRATEGY TO REPAIR, BUILD, AND MASTER CREDIT TO UNLOCK BUSINESS AND FINANCIAL SUCCESS! 🚀 💳 Struggling with bad credit? Rejected for loans? Want to turn your credit into a powerful business asset? Your credit isn’t just a number—it’s the key to your financial future. Whether you’re an aspiring entrepreneur, a small business owner, or someone looking to break free from bad credit, The IW$ Guide to Ultimate Credit gives you the strategies, tools, and secrets you need to take control of your credit starting today! 📈 INSIDE THIS BOOK, YOU’LL ...