Business Strategy

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Becoming a leader can take a long time. But it doesn't have to! By identifying and building extreme competence - or spikes - in a few key areas, you can rapidly accelerate your path to leadership. Let spikes take your career to the next level!

Responsible AI Strategy Beyond Fear and Hype - 2025 Edition. Finalist for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction. In this comprehensive guide, business leaders will gain a nuanced understanding of large language models (LLMs) and generative AI. The book covers the rapid progress of LLMs, explains technical concepts in non-technical terms, provides business use cases, offers implementation strategies, explores impacts on the workforce, and discusses ethical considerations. Key topics include: The...

In order to cash in on e-commerce as fast as possible you need to do what practically almost nobody is telling you to do. You need to offer your products in a funnel. In our busy crazy online world you only have a few minutes to get someone’s attention. If a person hits an amazon like storefront they are going to browse. This might seem like a good thing but before a purchase it’s bad. People look around get lost and confused and leave your site. The funnel eliminates this as a problem and gives the customer only one thing to focus on, do I buy the thing I clicked on and am interested ...

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

2025 Edition! This practical and concise guide provides senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Drawing on insights from AI-enabled business transformations in diverse sectors, it presents a validated strategic approach. This blueprint not only outlines best practices but also showcases pioneering use cases, integrating them into a cohesive framework for practical business transformation. This scenario-based approach helps leaders understand where and how to apply the practices ...

Henry Kissinger analyses the lives of six extraordinary leaders—Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew, and Margaret Thatcher—through the distinctive strategies of statecraft that he believes they embodied. To each of these studies, Kissinger brings historical perception, public experience and, because he knew each of the subjects and participated in many of the events he describes, personal knowledge.

ORGANIZATIONS must accelerate strategic results to thrive, and they need you in the driver’s seat. How do you achieve this, even when firefighting is the norm? With three decades helping organizations deliver change, 2021 World PMO Influencer Laura Barnard unveils the system she uses with clients and students to evolve stagnant project and transformation teams into nimble, business-driven delivery engines.

Nadie nace como líder natural. Pero, ¿qué es lo que transforma a algunas personas en el tipo de individuos magnéticos que inspiran a otros a seguir? El experto en éxito Brian Tracy ha ayudado a miles de personas a convertirse en líderes excepcionales y ahora, en este libro conciso e intenso, revela cómo puede: Inspirar confianza, seguridad y la lealtad.

Autorul sistematizează informațiile necesare și, în același timp, ne arată capcanele care ne pândesc atunci când pornim o afacere. În plus, fiindcă deja suntem obișnuiți să ni se spună ce să nu facem, ne propune soluții care și‑au demonstrat eficacitatea de-a lungul deceniilor. Ne dezvăluie adevăruri contraintuitive șocante, precum acela că perioadele de șomaj ridicat au dus, în general, la înflorirea bursei și ne explică de ce unii specialiști renumiți tind să ia decizii proaste.

Introducing "The Essential Guide to Starting Your Own Dry Cleaning Business" - the comprehensive, step-by-step handbook designed to help you transform your entrepreneurial dream into a thriving and successful reality! This captivating eBook is your one-stop shop for all things related to launching and growing a prosperous dry cleaning venture. Dive into the depths of the dry cleaning industry, from understanding its history and growth, to evaluating potential business opportunities. Delve into the critical aspects of choosing the ideal location and learn how to set up an eco-friendly dry ...

Every company needs a 3HAG - a three-year highly achievable goal! The 3HAG way is a prescriptive framework that takes the guessing out of your strategy and ensures you and your whole team are confident in where you are going. You’ll find step-by-step instructions to gut out your first 3HAG while building the confidence required to execute with speed toward your goals.

Do you want to know how to find an insight for your brand, product or advertising campaign? This brief book unveils three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas. Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas. CONTENTS • Prologue • Introduction • A Brief History of Insights in Advertising • What is a TRUE Insight, Anyway? • The Insight Optic • Step One: Identify Your ...

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Are you a leader, entrepreneur, or professional ready to elevate your impact in high-stakes environments? Do you want to understand what truly makes people tick in business—and use that insight to inspire action and trust? Charisma Unlocked is your gateway to mastering business psychology and becoming a magnetic presence in every room.

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential. But to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far reaching.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Unlock the secrets to building wealth through self-storage investing! Whether you're a complete beginner or looking to expand your real estate portfolio, this step-by-step guide will teach you how to find, acquire, manage, and scale profitable storage units. Discover how to maximize cash flow, automate operations, and create a recession-proof passive income stream. Start your journey toward financial freedom with self-storage today! 📌 #StorageInvesting 📌 #PassiveIncome 📌 #RealEstateWealth 📌 #FinancialFreedom 📌 #SelfStorage

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.