Business Strategy

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

2025 Edition. Business leaders must understand how to effectively leverage Generative AI within their companies in order to remain competitive. This book collection offers a fresh, timely viewpoint on this critical topic. Readers will gain foundational knowledge about AI and Generative algorithms while exploring both the potential benefits, risks and ethics involved. Guidance is provided on enhancing an organization's offerings, operating model and strategic direction while mitigating biases and negative consequences. The book collection lays out a comprehensive approach for businesses to ...

Learn how to analyze a company's financial reports and business, and you can make great returns by buying stocks below their true value. That's the way Warren Buffett made his $96.3 billion. It's the way Peter Lynch took the Fidelity Magellan fund from zero to hero—making a 29 percent annual return and increasing the value of each $1,000 invested in the fund on day one to $28,000 when he retired.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict, and they make sure you learn the hard way, pushing you beyond the limits of what is physically possible. There is no mercy. Even when you are bleeding and broken, to admit defeat is failure.

Do you feel the embers of your business fading? Is the fire in your belly replaced by a gnawing exhaustion? Does every customer demand a pound of flesh, every competitor seem a Goliath, and every minute feel like a sprint uphill? Welcome, fellow traveller, to the shared purgatory of entrepreneurial burnout. We've all been there, staring at the smouldering remains of our dreams, wondering if we even have the strength to sweep up the ashes, dust yourself off and find you new values and reinvent you "Why" “From Burnout's Ashes, a Phoenix Takes Flight” This book is not a pep talk. It is a ...

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Guest posting can be gold as a content marketing strategy whether for your own website or on someone else's. The reason is simple, it is because it can boost web traffic and as a result lead to more sales. However, it is critically important as a business and website or blog owner that you understand why it works and how to use it. This eBook aims to explain why it works and how to make it work for you. It’s ironic that while the internet has made everything accessible, that same unlimited access has made it difficult for your content to be “seen”. Connecting to your target audience ...

This marketplace is full of fluff marketing books that promise success in three easy steps. Or they are full of platitudes that make you feel excited to start but have no actionable content. I’m pretty famous (or infamous) for advice that actually works. That’s my NO B.S. Promise. There is no easy way to gain 10,000 followers. You can do it if you are willing to put in the work and spend the time. If you’re willing to read this book (which will take less than an hour), and implement the tactics for a month, my bet is that you will see the results you’ve been looking for. I double-...

The supply chain is not a new concept for economists. The idea of the supply chain is a basic one that has permeated economic systems since the earliest days of trade and commerce. It is simply a term referring to the collection of businesses or individuals responsible for transforming raw materials into products and then getting those products into the hands of consumers.

In order to cash in on e-commerce as fast as possible you need to do what practically almost nobody is telling you to do. You need to offer your products in a funnel. In our busy crazy online world you only have a few minutes to get someone’s attention. If a person hits an amazon like storefront they are going to browse. This might seem like a good thing but before a purchase it’s bad. People look around get lost and confused and leave your site. The funnel eliminates this as a problem and gives the customer only one thing to focus on, do I buy the thing I clicked on and am interested ...

🚀 THE SMART ENTREPRENEUR’S STRATEGY TO REPAIR, BUILD, AND MASTER CREDIT TO UNLOCK BUSINESS AND FINANCIAL SUCCESS! 🚀 💳 Struggling with bad credit? Rejected for loans? Want to turn your credit into a powerful business asset? Your credit isn’t just a number—it’s the key to your financial future. Whether you’re an aspiring entrepreneur, a small business owner, or someone looking to break free from bad credit, The IW$ Guide to Ultimate Credit gives you the strategies, tools, and secrets you need to take control of your credit starting today! 📈 INSIDE THIS BOOK, YOU’LL ...

What do top sales reps from around the globe, spanning diverse cultures, have in common? The answer may surprise you. In Authentic SALES, Travis takes you on a journey to uncover the universal traits of the most successful sellers. If you’re desiring to excel in sales, It’s your ticket to transforming your sales approach from rote scripts to genuine purposeful connections. Drawing from years as a top-performing rep and observations from countless international sales reps, Travis McCoy challenges the conventional sales playbook that restricts and confines.

The question looms large in a world that's forever changed by the COVID-19 pandemic: How can you lead effectively amid uncertainty? "Lead the Right Way" is not just a leadership growth book; it's an urgent call to action for leaders at all levels to adapt and thrive in adversity. With organizational landscapes more volatile than ever, the necessity for leaders to embody empathy, agility, and resilience has intensified. Drawing from cutting-edge research and riveting narratives, Agarwal masterfully charts the path for navigating post-pandemic challenges, focusing on these three pivotal ...

We all use strategy in our everyday lives—whether in business, sports, games, pursuing a potential partner, politics, arms races, peace negotiations, or even personal disagreements. This book distills twelve years of research, interviews, and analysis into a comprehensive guide on the essence of strategy. It concisely outlines the most critical elements of strategy and presents over 300 real-world examples of strategic and tactical applications.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Algorithms, machine learning, generative AI. With the latest advancements in technology, data is taking center stage in organizations. But without a clear plan for how you're storing, integrating, and gaining value from that information, your company will be at risk—and fall behind. If you read (or listen to) nothing else on setting a data strategy in your organization, listen to these ten articles.