Business Strategy

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

Develop healthier and better relationships today! Experience improved relationship fulfillment and unlock the best strategy for secure attachment styles in your relationships. Do you want to develop better and healthier relationships with your loved ones? Would you like to understand yourself better and be more satisfied with your life? Are you looking to break free from being avoidant and start opening up more to create long-lasting and fulfilling relationships? Then this book was made just for you.

Leadership is a lifestyle, not a vocation. The Process creates emotionally intelligent leadership starting in your relationships and extending into your business and your entire life. This book summarizes the process. It contains probing and powerful questions at the end of each chapter, questions designed to help you discover your own way forward. Whether you are struggling as an individual, in a relationship, or married, the process will point you in the direction of seeking and receiving help as a lifestyle, not as a solution to a problem.

Este libro consigna en sus páginas ideas innovadoras que cuestionan las ideas obsoletas de la planeación estratégica y construye una teoría desde los fundamentos acerca de ¿Qué es una estrategia?, ¿Cómo practicarla en las empresas? y ¿Cómo todos podemos ser estrategas abrazando la naturaleza emergente de la misma?

Attitude can make or break you and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101.

Right now, 70 percent of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle - The Proximity Principle - can change everything you thought you knew about pursuing a career you love.

A Stage 1 business is in a unique phase. With only 1-10 employees, each person is critical to the success of the enterprise. Profit is the first priority, and the organization must be confident overall, with a leader who casts and executes on a strong vision, coaches employees to develop their potential, and pushes through chaos with decisive decision making. This book concisely presents the research-based rules for growth that will guide a business owner through the challenges of running a Stage 1 business. The chapters are based on the unique dimensions of the Stages of Growth methodology...

The pressure on leaders to incorporate AI into their business has never been higher. Despite their best efforts, 85 percent of AI projects fail. But that is rarely just because of technology. Between unrealistic expectations of what AI can do, isolated science projects turned into money pits, and employees looking for clarity on how AI influences their jobs, learning how to successfully introduce AI into your organization can be difficult. Getting it right on the second or third attempt is not an option. In order for your AI program to be successful, you need to be aware of all the facets ...

In this expanded second edition, The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. Building on the original's foundational concepts—assessing resources, adapting to change, and leveraging multiple opportunities—this edition integrates contemporary insights and real-world examples, including a fresh look at the impact of artificial intelligence.

The Art of War, The Prince, and The Book of Five Rings are three historical pieces that deal with strategy. The Art of War is an ancient Chinese military treatise, and each chapter within the treatise is devoted to a distinct aspect of warfare and how that applies to military strategy and tactics. The Prince is a practical guide for ruling an empire. The Book of Five Rings is a Japanese text that has been regarded as a treatise on the strategy for winning.

A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

Forged by fire In April 2020, our family moved to Bozeman, MT, where I took on a new role as Managing Director Strategic IT at Montana State University. From my first day on the job, the outbreak of the global COVID-19 pandemic forced us to think on our toes, constantly change our strategies and tactics, and always be ready for surprises. Applying my learnings from high-stake, high-pressure roles in Amazon allowed me to help transform the organization and culture while rebuilding team morale and keeping motivation high. During the pandemic, my team delivered high-impact outcomes at an ...

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Responsible AI Strategy Beyond Fear and Hype - 2025 Edition. Finalist for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction. In this comprehensive guide, business leaders will gain a nuanced understanding of large language models (LLMs) and generative AI. The book covers the rapid progress of LLMs, explains technical concepts in non-technical terms, provides business use cases, offers implementation strategies, explores impacts on the workforce, and discusses ethical considerations. Key topics include: The...

Fuel Your Success: How Discovering Your 'Why' Transforms Business and Life Behind every successful business lies a powerful "why"—a deep-rooted purpose that fuels resilience, drives motivation, and sustains momentum. In Fuel Your Success, you’ll uncover the secret to lasting success by unlocking the true power of your "why." Whether you're just starting out or navigating the ups and downs of entrepreneurship, this book provides practical strategies and emotional insight to help you stay focused, overcome obstacles, and keep pushing forward—even when motivation fades. Through real-life...

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

Deep dive into the business thinking mode of billionaires and drawing out mindset secrets that create financial success. This is a compilation of some of the best works of David O. such as Think Like a Billionaire and This Billionaire Challenge Scared 99.9% of People Who Want To Be Rich. Enjoy

Unlock the Secrets to Global Tax Success: Master International Tax Laws and Propel Your Business Forward! Are you ready to conquer the world of international taxation and elevate your business to new heights? Dive into "Global Tax Mastery: Navigating International Tax Laws for Business Success," a comprehensive guide designed to empower business owners, financial professionals, and entrepreneurs with the essential knowledge and strategies to navigate the complexities of global tax laws. Discover the transformative power of understanding international taxation. This guide is meticulously ...