Business Strategy

Smarter ads. Better leads. Lower costs. All thanks to AI. Google Ads AI Expertise is your shortcut to launching, optimizing, and scaling Google Ads campaigns using AI-powered tools and tactics. This book is for entrepreneurs and marketers ready to stop guessing and start converting. Step-by-step strategy to create profitable Google Ads campaigns Use AI to write headlines, identify keywords, and optimize ad spend Campaign tracking with GA4, SEMrush, and ChatGPT analysis workflows Common mistakes and budget-saving fixes for small ad accountsDon’t waste money on underperforming ads. Learn to...

Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work.

In the newly revised Second Edition of Quantitative Trading: How to Build Your Own Algorithmic Trading Business, quant trading expert Dr. Ernest P. Chan shows you how to apply both time-tested and novel quantitative trading strategies to develop or improve your own trading firm. You'll discover new case studies and updated information on the application of cutting-edge machine learning investment techniques

Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Concrete Business, the ultimate guide to turning your dreams into reality. This comprehensive eBook walks you through every step of the process, from understanding the concrete industry to developing a customer-focused approach. Chapter by chapter, you'll gain valuable knowledge and practical strategies for building a successful and profitable business in this growing ...

Great leaders understand that their team is only as strong as its weakest link. And healthy, nurtured relationships are key in making your team operate as a well-oiled machine. In Relationships 101, John Maxwell offers time-tested principles for connecting with people and building positive working relationships within an organization. The unique, pocket-size format puts straightforward, practical information at your fingertips.

Beyond Survival: Strategic Resilience with ISO 22301 for the C-Suite How Business Leaders Use Continuity Planning to Drive Growth, Innovation, and Competitive PowerIntroduction: In today’s volatile business environment, survival is no longer enough. Organizations need strategic resilience to thrive, innovate, and maintain a competitive edge. "Beyond Survival: Strategic Resilience with ISO 22301 for the C-Suite" offers a comprehensive guide to mastering ISO 22301, the international standard for business continuity management. It delves into how business leaders, particularly C-suite ...

Are You Ready to Stop Defending Learning—And Start Amplifying Its Value? For too long, Learning & Development (L&D) has struggled to be recognized as a strategic driver of business success. Despite launching powerful programs, L&D teams often find themselves justifying their worth, fighting for resources, and defending their budgets instead of being seen as key contributors to growth, innovation, and competitive advantage. But what if the problem isn’t that learning lacks value—but that we haven’t learned how to amplify its value? In Hidden Value, Dr. Keith Keating—author of The ...

However, this book is not about how to grow a $500 account into a $500,000 account. It is precisely these exaggerated return expectations that bring most beginners to failure. Instead, the author shows, in a realistic way, how you can become a full-time trader in spite of limited start-up capital. This applies both for traders who want to remain private, as well as for those who want to eventually trade customer funds.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Expectations Investing offers a unique and powerful alternative for identifying value-price gaps. Rappaport and Mauboussin provide everything the listener needs to utilize the discounted cash flow model successfully. And they add an important twist: They suggest that rather than forecasting cash flows, investors should begin by estimating the expectations embedded in a company's stock price.

Welcome to "Market Mastery," a comprehensive guide designed to inspire and instruct those dreaming of starting and running a successful local farm store. This title is a one-stop source, offering a deep dive into the concept of the local farm store, detailing benefits, and showcasing how a well-run store can be a valuable asset in your community. "Market Mastery" doesn't stop at the conceptual stage. It goes further to present practical applications of these ideas, taking readers step-by-step through essential aspects like business planning, product selection, sourcing, and inventory ...

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for ...

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

★ Want to BECOME Unstoppable? ★ This book hit... #1 International Bestseller in the U.S., Canada, and in the Philippines #1 HOT New Release in Canada #5 Bestseller in Canada in Parenting School-Age Children #7 Bestseller in Germany in Parenting School-Age Children #9 Bestseller in Australia in Parenting & Family Reference #95 Bestseller in Mexico in Parenting & Family Reference Want to DISCOVER how to navigate singlehood successfully? Want to AVOID over 7 Relationship Mistakes? Want to LEARN a powerful, PROVEN Leadership Formula, and ten (10) business strategies from corporate leaders? ...

**Green Horizons** Your Guide to Transformative Business Practices Are you ready to navigate the thriving frontier where business meets sustainability? "Green Horizons" opens doors to a new era, where ecological intelligence transforms the way we think about economies, innovation, and growth. Embark on a comprehensive journey through the critical intersection of economics and ecology. This expertly crafted volume unveils how eco-conscious business models are not just beneficial for the environment but are a cornerstone for long-term prosperity. Explore riveting success stories of companies ...

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Fuel Your Success: How Discovering Your 'Why' Transforms Business and Life Behind every successful business lies a powerful "why"—a deep-rooted purpose that fuels resilience, drives motivation, and sustains momentum. In Fuel Your Success, you’ll uncover the secret to lasting success by unlocking the true power of your "why." Whether you're just starting out or navigating the ups and downs of entrepreneurship, this book provides practical strategies and emotional insight to help you stay focused, overcome obstacles, and keep pushing forward—even when motivation fades. Through real-life...