Business Strategy

Unlock the secrets to mass-market success with Selling to the Masses: Cash In on the Herd Mentality. In today's world, understanding how to sell effectively is the key to dominating your niche and reaching a vast audience. This book reveals the psychology behind herd mentality and shows you how to tap into it to boost your sales. You'll discover proven techniques and strategies on how to sell your product or service to large groups. Whether you're just starting out or looking to sharpen your sales skills, this book is your roadmap to building a business that thrives on mass appeal. It’s ...

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

⚠Become a leader who inspires and succeeds with proven strategies and real-world cases!⚠Leadership Through Self-Improvement is more than just another leadership book. It’s your comprehensive guide to mastering the art of leadership, blending theory with practical insights from some of the world’s largest and most respected companies, including Google, Microsoft, Starbucks, Amazon, Apple, Netflix, and Toyota. This book goes beyond abstract concepts, offering real stories of overcoming challenges and achieving success, giving you the tools to confidently navigate your own leadership ...

Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical-thinking framework designed to help organizations create value through focus, alignment, and better communication. Written by two leading OKRs consultants and researchers, this audiobook provides a one-stop resource for organizations looking to quantify qualitative goals. You'll learn how OKRs came to be and how leading companies use them every day to help teams and employees stretch their thinking about what's possible.

In an effort to get Charlie out of her system once and for all, Nova offers a proposition: one night, no strings. They’ll kick their uncomfortable attraction to the curb and return to their respective responsibilities. But their explosive night together scatters their expectations like fallen leaves. And with Charlie in town as the temporary head of Lovelight Farms, Nova can’t quite avoid him.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper...

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

#1 NEW RELEASE ON AMAZON in Green Business, Comparative Economics and Sustainable Development. How to Build Sustainability into Your Business Strategy is not just another book about why sustainability matters it’s a step-by-step guide for business leaders to make sustainability a core business strategy. Written by sustainability expert Lee Stewart, this practical guide distills over two decades of real-world experience into actionable strategies that businesses of all sizes from solo entrepreneurs to global corporations can use to build resilience and unlock new opportunities. Stewart’s...

In the newly revised Second Edition of Quantitative Trading: How to Build Your Own Algorithmic Trading Business, quant trading expert Dr. Ernest P. Chan shows you how to apply both time-tested and novel quantitative trading strategies to develop or improve your own trading firm. You'll discover new case studies and updated information on the application of cutting-edge machine learning investment techniques

From Idea to Profit in 90 Days is your step-by-step guide to launching and scaling a successful business in just three months. Written by seasoned entrepreneurs and packed with real-world strategies, this audiobook eliminates the guesswork from business building.

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through.

AI and the Ongoing Collapse V: Your Navigation Roadmap for Living in the World of Pure Intelligence The AI revolution isn’t coming—it’s here. The world is reorganizing at an unprecedented pace, and those who fail to adapt will be left behind. AI and the Ongoing Collapse V isn’t just another book on artificial intelligence—it’s your wake-up call and survival guide for the new reality. This is not theory, speculation, or empty futurism. This is about alignment with intelligence—the fundamental shift that will determine who thrives and who gets swept away. Most people still think...

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

For over 20 years, a select group of Yale undergraduates has been admitted into the year-long "Grand Strategy" seminar team-taught by John Lewis Gaddis and Paul Kennedy. Its purpose: to provide a grounding in strategic decision-making in the face of crisis to prepare future American leaders for important work. Now, John Lewis Gaddis has transposed the experience of that course into a wonderfully succinct, lucid and inspirational book, a view from the commanding heights of statesmanship across the landscape of world history from the ancient Greeks to Lincoln, and beyond.

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people's full humanity as well as their economic interests.

Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As a USA Today and Wall Street Journal bestselling author of more than twenty-five books, independent publisher, international speaker, podcaster, and online entrepreneur, she serves others on six continents by helping new authors, speakers, and entrepreneurs build their own lucrative online businesses. Here, Connie shares her strategies for reaching peak productivity and a lifestyle you love by following through with everything you do.

The Family Business Book A twelve-step guide to surviving succession, power struggles, and staying sane. Third Edition — Fully Updated for the Post-COVID and AI Era Every business starts with a family. Even the largest companies began with a founder, a kitchen table, and a dream. But what happens when that family grows? When the children come of age—or refuse to? When power shifts from one generation to the next, often without a plan? In this newly updated edition, The Family Business Book offers a practical and psychologically informed roadmap for navigating the emotional complexity of...

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"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...