Business Strategy

The Simple Side of Marketing Management Managing Marketing Should Not Be Difficult, Boring or Scary Learn some of the more complex aspects of marketing management in a simpler context. If you are interested in understanding marketing management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you. If you are simply looking for additional information and wish to supplement your existing knowledge on marketing management, well then this book is for you. For the sake of covering both angles, ...

ORGANIZATIONS must accelerate strategic results to thrive, and they need you in the driver’s seat. How do you achieve this, even when firefighting is the norm? With three decades helping organizations deliver change, 2021 World PMO Influencer Laura Barnard unveils the system she uses with clients and students to evolve stagnant project and transformation teams into nimble, business-driven delivery engines.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

THE WAI SHOWER™ METHOD Master AI. Execute Faster. Lead the Future. READ THIS IF YOU WANT TO STAY RELEVANT. If you think AI is just another passing trend, this book isn’t for you. If you believe experience alone will future-proof your career, you’re already behind. If you’re waiting for AI to “settle in” before you act—you’re betting against history. But—if you feel the shift… if you sense the tremors of change… if you refuse to be one of those left scrambling when AI reshapes the world—this book is your lifeline. BLACKBERRY LAUGHED AT THE IPHONE. VOLKSWAGEN IGNORED ...

David Portney teaches you how to ace difficult job interviews.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Develop healthier and better relationships today! Experience improved relationship fulfillment and unlock the best strategy for secure attachment styles in your relationships. Do you want to develop better and healthier relationships with your loved ones? Would you like to understand yourself better and be more satisfied with your life? Are you looking to break free from being avoidant and start opening up more to create long-lasting and fulfilling relationships? Then this book was made just for you.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

However, this book is not about how to grow a $500 account into a $500,000 account. It is precisely these exaggerated return expectations that bring most beginners to failure. Instead, the author shows, in a realistic way, how you can become a full-time trader in spite of limited start-up capital. This applies both for traders who want to remain private, as well as for those who want to eventually trade customer funds.

INTERNATIONAL BESTSELLER!! #1 Australia in Business Etiquette #1 Australia in Education Problem Solving #1 Australia in Occupational & Organizational Psychology #1 USA in Occupational & Organizational Psychology #2 Australia in Christian Inspiration #2 Australia in Personal Growth & Inspiration #2 USA in Education Problem Solving #2 USA in Business Etiquette #4 USA in Business Image & Etiquette #6 USA in Personal Success & Spirituality #7 USA in Christian Wisdom Literature #10 USA in Christian Spiritual Growth #16 Australia in Christian Living #21 Australia in Communication & Social Skills ...

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

Unlock the Future of Leadership with AI In AI-Powered Leadership — Revolutionize Your Business Strategy with Generative AI, discover how cutting-edge AI technologies like ChatGPT can transform your approach to leadership and strategic decision-making. This book provides actionable frameworks and real-world case studies from top executives who have successfully leveraged AI to drive innovation, improve customer engagement, and lead their companies to new heights. What You Will Learn: How to integrate generative AI into high-level decision-making processes Frameworks for transforming ...

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Every year, about a quarter of a million veterans leave the military - most of whom are grossly unprepared for the transition. These service members have developed incredible leadership, problem-solving, and practical skills that are underutilized once they reach the civilian world, a detriment to both themselves and society. Mission Transition guides military personnel through the entire process of making a successful move into civilian professional life.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.

Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. This eBook offers reasons why simple might work for you.

"Greed is good". Remember the phrase immortalised by Michael Douglas who played Gordon Gekko in the 1987 movie Wall Street? Well, the world has more than lived up to these words by pursuing the principle that excessive greed is even better. In an analysis of the principles driving modern business, Wayne Visser and Clem Sunter demonstrate that the predatory behaviour of the lion is symbolic of the way most companies are run today. But the world cannot go on like this. They argue strongly for an alternative and more positive vision involving sustainable business in both a social and an ...

In "How To Turn Your Passion To A Sustainable & Profitable Business," you are invited to embark on a transformational journey that bridges the gap between deep-seated passion and entrepreneurial success. This book is not just a guide; it's a blueprint for turning your fervor into financial freedom. Through its pages, discover how to harness your unique talents, create a business model that thrives, and maintain a balance between passion and profit. Why You Should Buy This Book: Uncover Your Entrepreneurial Spirit: Dive deep into the art of identifying your true passion and learn how to ...