Business Strategy

The standard work of Social Media Marketing Ranked among the best marketing books in the world by Bookauthority This updated and largely extended sixth edition of this global bestseller, chosen by Bookauthority as one of the best marketing/advertising books in the world is essential reading in top-tier universities and a staple for both practitioners and academics. This updated volume dives deep into the evolving landscape of digital and social media marketing, including expanded sections on tactical planning, execution, and the latest trends in AI, machine learning, and the Metaverse's ...

Achieve the Impossible in 100 Days!Are you ready to turn your vision into reality and achieve massive success in just 100 days? In this groundbreaking Second Edition of Vision to Reality, master coach and multi-bestselling author Honorée Corder shares the proven STMA™ (Short-Term Massive Action) system that has helped countless individuals transform their lives and businesses. Through a powerful combination of clear goal setting, unshakeable self-belief, smart strategy, and relentless accountability, the STMA™ 100-Day Program gives you the tools and motivation you need to achieve more ...

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chains, and how they can give back by donating portions of their profits to meaningful causes. Meanwhile millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.

Using the Force of Communicative Intelligence Whether in a presentation or a negotiation interview, whether during uni-versity studies or in your first job: it is not always easy to find the right words. However, if you are experienced in rhetoric, you can use language and body more effectively and efficiently at work and in everyday life and this is independent of whether you want to be convincing and successful in professional or private situations. Through intensive reading and working with this book, you will acquire the necessary tools for a negotiation, a sales pitch, a discussion, a ...

Your Hidden Genius provides a custom-made road map to what makes you special, revealing your distinct combination of natural talents, interests, and personality traits—a mix as unique to you as your fingerprint. With the instant appeal of Enneagrams and Strengthsfinder, Your Hidden Genius instead focuses on scientific testing rather than self-reported answers as a means to unlock your potential.

The body of Christ has entered an era where the saints in Heaven and the saints upon the earth join forces to build true Kingdom business enterprises. Learning to engage the Business Complex of Heaven can dramatically change the way you build and grow your business. No longer do you need to scramble around trying to gain direction. Heaven already has the details worked out. This book introduces you to Heaven’s Business Complex and helps you navigate and maximize the various departments and resources of this aspect of the realms of Heaven. Never again do you have to stumble. You have all ...

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down - and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together.

From early on, we are taught that getting a certain job is the only to get ahead, that we have to do well at school, that failure is embarrassing and to be avoided. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Simon Squibb is on a mission to change stranger's lives for the better. Here, he shares the hard-won life lessons from his years in the business world, plus his own personal life, and empowers listeners to identify their own meaningful goals.

Expectations Investing offers a unique and powerful alternative for identifying value-price gaps. Rappaport and Mauboussin provide everything the listener needs to utilize the discounted cash flow model successfully. And they add an important twist: They suggest that rather than forecasting cash flows, investors should begin by estimating the expectations embedded in a company's stock price.

Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for ...

The US Census Bureau reported 32,570,855 small businesses operating across the States. Allegedly, every tenth American runs their own business. But a follow-up story discloses that 76.2% of businesses that had no employees accounted for merely 4% of SMB sales. As the memory of the 2008 financial recession fades away and the stories of funded startups crossing the 1 billion dollar mark, both regular workers and college students dream about running a successful business, relieved from the boredom of their corporate job or a life spent in a cubicle while paying off debts and mortgages. "126 ...

When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe - and shoot down those we don't.

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

Deliver valuable digital transformation. Know how to create a supportive environment—one that fosters collaboration, encourages open communication, and aligns with employee needs. Challenging the normal perception that digital is just about replacing humans, author Chris Airey brings to life the value of a growth mindset in digital transformation. You have all that knowledge and experience in your people—learn how you can bring them into the digital transformation journey and equip them for change rather than resistance. If only the recipe for competitive advantage generating digital ...

Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.

Scaling an Amazon business isn’t just about running ads—it’s about building a system that drives consistent growth and lasting profitability. Dr. Travis Zigler knows this first hand. As a former optometrist who built and sold a multimillion-dollar brand, he developed a repeatable strategy that helps sellers break free from rising ad costs, unpredictable results, and wasted effort. Survival Guide to Selling on Amazon goes beyond surface-level advice, offering a clear and tested approach to transforming an Amazon store into a high-profit, scalable business. Dr. Zigler reveals how to ...

Gameplays are a crucial component of Wardley Mapping that elevate it from a purely analytical tool to a dynamic framework for strategic action. Understanding and effectively utilising gameplays can significantly enhance an organisation's ability to navigate complex business environments and gain competitive advantage. In Wardley Mapping, gameplays are context-specific patterns of strategic action that organisations can employ to influence their competitive landscape. These plays are not universal solutions but rather tactical approaches that can be applied based on the specific context ...

For many organizations, the word strategy conjures up endless ideas, concepts, and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making, and hampers the quality of the decisions that finally emerge.

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.