Business Strategy

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

The question looms large in a world that's forever changed by the COVID-19 pandemic: How can you lead effectively amid uncertainty? "Lead the Right Way" is not just a leadership growth book; it's an urgent call to action for leaders at all levels to adapt and thrive in adversity. With organizational landscapes more volatile than ever, the necessity for leaders to embody empathy, agility, and resilience has intensified. Drawing from cutting-edge research and riveting narratives, Agarwal masterfully charts the path for navigating post-pandemic challenges, focusing on these three pivotal ...

Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

¿Por qué tantos inversionistas regulares se están volviendo ricos con acciones de marihuana? La industria de la marihuana es la más popular en la Tierra en este momento...Y el mercado legal de la marihuana de los Estados Unidos se proyecta que se triplicará en tamaño en los próximos 3 años…Muchos que la adoptan temprano han hecho una pequeña fortuna con las jugadas correctas. Estas personas no estaban dentro de la industria tampoco. Ellos no tenían conexiones especiales con las empresas de marihuana. Ellos eran americanos regulares de clase media igual que tú.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Henry Kissinger, uno de los principales estrategas políticos del siglo xx, analiza en este nuevo libro los perfiles de seis de los líderes mundiales más fascinantes e influyentes del pasado reciente: Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew y Margaret Thatcher.

Numbers make or break you. Ask any bankrupt business or successful startup and they’ll both agree, numbers don’t lie. Unfortunately, most teams focus on too many numbers or the wrong numbers or maybe no numbers at all! Author Lee Benson knows numbers. He grew his business from 3 employees to 500 with 15 consecutive years of 20 percent compounded average annual growth. Friends and families asked for his secret. He told them it came down to Your Most Important Number.

According to conventional wisdom, innovation is best left to the dynamic entrepreneurs of the private sector, and government should get out of the way. But what if all this was wrong? What if, from Silicon Valley to medical breakthroughs, the public sector has been the boldest and most valuable risk taker of all?

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

The spiritual successor to KPIs (key performance indicators), OKRs, or objectives and key results, are rapidly gaining popularity and helping some of the world's most successful businesses solve their strategic execution problems. However, some companies struggle with their implementation, finding that using OKRs as top-down directives changes little. In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

Stock Market Investing for Beginners aims to help you take things to the next level by providing you with a greater variety of ways to interact with the stock market than ever before. You will find everything you need to know to take your understanding of ways to profit from stocks to the next level, starting with a breakdown of the current market climate and what to expect from 2019.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.

Would you like to learn proven tactics to make a blog profitable using the best practices in affiliate marketing and leveraging your content on social media? How blogging, affiliate marketing, and social media can work together to provide an income is the topic of this audiobook. Blogging a 6 Figure Business Strategy in 2020 offers clear and simple methods for creating, designing, and optimizing your blog for the greatest profit.