Business Storytelling

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

Public speaking is a process of telling stories to get a message across - if we think of it this way, then we only need to work on getting better at telling stories. We tell stories every day. We tell them to our friends, to our families, to our colleagues. We even tell them to strangers on the plane. If we learn to share our stories well, then people will have a positive association. As salespeople, we can link stories to our key points.

By listening to Storytelling with Data, you learn the fundamentals of data visualization and how to effectively communicate with data. You will discover the power of storytelling! Through this audiobook, you will know the method to reach the heart of the data so that you can manage them according to your needs and, through appropriate graphics and correct communication, create a compelling story that allows you to convey your ideas effectively and productively to listeners.

Using humorous and insightful anecdotes, Lance Allred, the first deaf player in NBA history and TEDx star, takes any aspiring fan of TED Talks, "TEDsters", on his journey of hubris, awkwardness and catharsis that was his TEDx experience. Lance walks you through how you find the best odds of where you will be selected to give a TEDx talk, how to prepare and what worked and didn't work as far as: script writing, body language, drafts submitted, post-talk marketing, along with many other details and inside information that allowed him to become a TEDx Star with One Million views within two months.

Introducing 'LinkedIn Branding Mastery,' the newest comprehensive eBook guide on corporate branding on LinkedIn. This eBook provides a holistic approach to leveraging the power of LinkedIn for business advancement and branding, making it an absolute must-have for everyone stepping into the corporate landscape. LinkedIn Branding Mastery, as the title suggests, aims to impart master-level knowledge on optimizing your presence on the world's biggest professional networking platform. The book kicks off with a robust introduction on understanding LinkedIn's Power, showcasing its vital role in ...

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Are you tired of giving average speeches and feeling nervous every time you have to speak in front of people? Imagine having the confidence and tools to deliver a powerful and engaging presentation every time. You’d get up in front of the audience and engage with them, hold their attention, and speak with clarity, composure and conviction. You EVEN start to enjoy yourself as you do! What you imagine is not a far-fetched dream but can become your everyday reality. With "The Young Leader's Guide to Public Speaking," you can learn to speak with success and become an extraordinary speaker.

WHETHER PUBLISHING FOR LEVERAGE OR LEGACY .... NOW IS THE GREATEST TIME IN THE WORLD TO JOIN THE MEDIA REVOLUTION AND SHARE YOUR MESSAGE WITH THE WORLD! More than 85% of people when asked about their dreams or bucket list, say they want to write a book. Fear, the overwhelming options and lack of knowledge keeps them paralyzed or stuck. This book Author Adventure: 5 Secrets to Success ... The Art and Business of Publishing is a Guide to help you plan your own author adventure, make the process easier, show you how to have fun on the journey, and move you into the 5-10% of authors who ...

Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future, and more.

Storytelling creates an understanding of purpose by painting a picture in the customer's mind. It allows the business to stand out because the customers can easily relate to the product or service. When using storytelling properly, you can grow your business to new heights. You'll be able to create a unique and memorable marketing strategy, which will generate more sales, create bonds with the customers, and develop customer loyalty - just to name a few benefits. This book will teach you how to tell stories properly in order to achieve all those great benefits listed above.

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage.

But in today's ultracompetitive world, that is simply not enough. In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Para muchas marcas, conectar con el público siempre ha sido un gran reto. Y durante mucho tiempo, sólo había una forma de hacerlo: la publicidad. Y aunque había todo tipo de publicidad, no había realmente interacciones entre las empresas y los consumidores. Era una comunicación unidireccional, un auténtico monólogo. Cuando entramos en la era digital, las cosas empezaron a cambiar significativamente. Hoy, los consumidores tienen un mayor poder de influencia sobre las empresas. Las marcas se enfrentan al reto de mejorar y superar a sus competidores.

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.