Business Storytelling

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

A winning pitch is more than just data points and charts—it's a compelling story that captivates from start to finish. Yet, crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.

Mark Twain's lifetime spans America's era of greatest economic growth. And Twain was an active, even giddy, participant in all the great booms and busts of his time, launching himself into one harebrained get-rich-quick scheme after another. But far from striking it rich, the man who coined the term "Gilded Age" failed with comical regularity to join the ranks of plutocrats who made this period in America notorious for its wealth and excess.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....Yet we tend to overlook the single most powerful method of them all: STORIES. Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content.

Learn the #1 secret of the top professional speakers in the world: how to craft and deliver a riveting story. Exceptional storytelling skills have been proven to build career success. Whether you are at a cocktail party, in the corporate boardroom, or in a routine meeting, your ability to craft interesting stories will have a measurable impact on your success. Learn how to harness the human psyche’s positive response to a good story.

Are you a new in public speaking or looking to up your game as a public speaker? Are you struggling to get your message out, or not sure how to combat the nerves of speaking publicly? “How to Speak in Public” is a great guide to help you make a move from a new speaker to being someone who people admire and respect as an effective communicator. Mastering the skills of communication can be a complex and daunting task, but with this, those complexities are broken down into 7 easy and actionable steps.

Unlock the transformative power of storytelling in business with this captivating audiobook bundle. Featuring two groundbreaking titles, this collection will equip you with the skills to craft a compelling brand story and harness the immense impact of storytelling to elevate your business to new heights. Within this audiobook bundle lies the key to unlocking the full potential of storytelling in your business.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Wie man ein Unternehmen aufbaut, ein Produkt entwickelt oder generell im Business Erfolg hat, zeigt iPod-Erfinder und Silicon-Valley-Ikone Tony Fadell. Ob Berufseinsteiger, die mit dem Gedanken spielen, ein Start-up zu gründen, Unternehmer, die überlegen, ihr Business zu verkaufen, oder Entwickler, die ein Produkt erschaffen wollen, das den Markt revolutioniert – die meisten stehen irgendwann vor Problemen im Businessalltag, bei denen ein guter Rat weiterhelfen würde.

Whether you are in marketing or internal communications, it's crucial to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?

Serial entrepreneur Matt Shoup shows how to establish real and deep connections, build true rapport, and create long-lasting trust with clients and others you serve. He invites you on an empowering journey to explore your imperfections and grow comfortable with your guard down, allowing the rawest, most compelling version of yourself to shine through. You’ll learn the tenets of great storytelling, why crafting your message counts, and how to communicate with conviction, even when you’re vulnerable.

In a world where traditional marketing methods are quickly fading, Marketing That Matters is your roadmap to crafting campaigns that resonate, spread like wildfire, and—most importantly—build trust. Today’s consumers are more discerning than ever. They crave authenticity, emotional connection, and stories that speak to their hearts. This book teaches you exactly how to meet those expectations. Drawing inspiration from some of the most influential thinkers in marketing—Robert Cialdini, Seth Godin, Donald Miller, and more—this book is packed with practical, actionable strategies for...

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

Nutzen Sie die Kraft einer guten Story bereits vor dem ersten Kundenkontakt: in Ihrer Telefonwarteschleife. Lassen Sie Ihre Kund:innen nicht einfach warten - unterhalten Sie sie! So sorgen Sie für gute Laune und eine größere Zufriedenheit. Gleichzeitig kurbeln Sie die Kaufbereitschaft an, revolutionieren Ihr Beschwerdemanagement und sorgen für einen sinkenden Krankenstand.

The importance of stories hasn't gone down one bit as time has moved on. The way they are delivered has unimaginably diversified - the invention of writing definitely shook things up. Now two people didn't even have to be in the same room for a story to be passed between them. Today we have trillions of written words easily available to us just a click away.

From the bestselling author of Talk Like Ted, The Bezos Blueprint reveals the communication and leadership strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most visionary entrepreneurs of our time, Bezos reimagined communication: between managers and employees, companies and their customers, and leaders and their followers, forever.

How to Talk About Your Work – Essential Techniques to Make People Actually Care Struggling to explain what you do? This book fixes that. Ever tried to explain your work to someone—only to watch their eyes glaze over? Do people nod politely and immediately forget everything you just said? Are you constantly saying, “It’s kind of hard to explain…” before awkwardly fumbling through a vague, uninspired description of your job? If so, you need this book.What You’ll Get from This Book: How to talk about your work in a way that actually makes sense to people, even if it’s technical...

You need to know about this. They're calling it the biggest business skill of the next five years. To explain the abstract, or the complex, we need to use stories. This short Two-Minute Solution will give you practical, step-by-step ways to increase your effectiveness with stories tactically woven into your regular business writing.

In today's fast-paced digital world, creating compelling content that resonates with audiences is crucial for building a successful brand. Content that Rocks is your ultimate guide to mastering the art of storytelling and content strategy. This audiobook takes you on a step-by-step journey, exploring how to craft captivating stories, optimize content for search engines, and embrace multimedia formats that will take your digital presence to the next level.