Business Storytelling

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all.

Unlock the future of storytelling with "Creating AI-Powered Explainer Videos," your gateway to mastering the art and science of the modern narrative. This comprehensive guide transcends traditional video production, ushering you into a world where artificial intelligence reigns supreme. Dive into the revolution that's transforming explainer videos from simple visual aids to compelling, engaging stories. Explore how AI not only optimizes video creation but enhances storytelling itself, creating a mesmerizing blend of technology and creativity. This book takes you through the dynamic ...

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

In today's fast-paced and highly competitive business world, it's becoming increasingly important for companies to stand out from the crowd. One way to do this is through effective branding, which helps businesses create a unique identity and connect with their target audience. But what makes a brand truly memorable? The answer is simple: storytelling. By using storytelling techniques to craft a compelling brand narrative, companies can build a strong emotional connection with their customers, differentiate themselves from their competitors, and ultimately, drive sales.

Introducing The Art of Storytelling, an essential guide for anyone looking to hone their writing skills and craft compelling stories that leave a lasting impact. Whether you're a seasoned writer or just starting out, this book is packed with valuable insights and practical tips that will help you take your storytelling to the next level. Chapter by chapter, you'll learn how to build a strong foundation for your story, create vivid settings that transport your reader to another world, and develop characters that feel real and engaging. You'll explore different perspectives and techniques for...

The Power of Storytelling: How Personal Narratives Can Open Doors to Connections explores the timeless art of storytelling as a powerful tool to foster relationships, create emotional bonds, and spark meaningful conversations. Whether in business, personal life, or creative endeavours, our stories are the key to building trust, inspiring action, and forging deeper connections with others.

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

The concept of using storytelling in personal and business applications is not new. The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to hearing stories and telling stories. This is certainly not the first book on storytelling or even the first book on storytelling in business and other situations. However, many of the books on storytelling concentrate on making the case for using stories in business and everyday situations. As the title implies, this book takes a more practical approach to storytelling. The book focuses on the...

Harness the Power of AI and Chatbots in Data Storytelling: A Pioneering Approach to Transform Your Charts into Compelling Narratives With his expertise in strategy and analytics, Sam Schreim introduces an innovative framework that marries the precision of AI and the adaptability of chatbots with the art of storytelling. In an era where data is abundant but often underutilized, Sam's approach is not just timely, it's vital. He unveils the secrets to turning cold, hard facts into stories that resonate, inspire, and drive action. This book is a beacon for anyone looking to make their data not ...

En esta Píldora sobre Storytelling, se analiza una conferencia de Steve Jobs y de su mano vamos a descubrir cómo podemos utilizar el arte de contar historias para hacer más atractiva: una conferencia, un producto, una empresa, un curriculum, una clase, etc. Está demostrado que las historias llaman la atención, generan un gran índice de recuerdo y acercan a la persona que la transmite y la que la recibe. Es una de las herramientas que más nos puede ayudar a conseguir nuestros objetivos de comunicación.

Create data stories that lead to smarter, more informed decisions. Raw data doesn’t change minds. But a well-crafted story? That’s what drives action. Whether you’re presenting to executives, persuading clients, or influencing your local community, this book will help you transform numbers into narratives that make an impact. Turn raw numbers into insights people actually understand and care about. Present data with clarity, accuracy, and impact.

Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling.

Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?

The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.

Unleash the Power of Machine Learning with "ML Demystified: Unlocking the Power of Machine Learning without the Jargon." This book is your key to demystifying Machine Learning concepts, whether you're a non-technician or a seasoned professional. With clear explanations and real-world examples, this guide empowers you to grasp the transformative potential of Machine Learning without getting lost in technical complexities. Key Features: Engaging storytelling ensures easy comprehension without compromising depth. Clear explanations and relatable examples make Machine Learning accessible to ...

In You Are Not for Everybody, bestselling author and creative entrepreneur J.D. Netto offers an honest and refreshing take on branding, marketing, and storytelling. With his unique twist, J.D. delves into the crucial topics every creative entrepreneur needs to master to thrive in today's competitive landscape.

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.

Transform the Way You Connect, Inspire, and Influence—One Story at a Time. Have you ever struggled to tell a story that truly captivates your audience? Maybe you’ve admired natural storytellers who effortlessly inspire a team, entertain a crowd, or make a lasting impression. The truth is, storytelling isn’t magic—it’s a skill anyone can learn. In Applied Storytelling, Victor Odåsnac introduces a Simple Formula—Desire + Conflict = Resolution—that makes storytelling easy, impactful, and accessible to all. Whether you’re leading a meeting, sharing a personal anecdote, or ...

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.