Business Storytelling

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future, and more.

In this comprehensive guide, you'll learn everything you need to know about storytelling, from the basic elements to the nuances of sharing your stories for maximum impact. The book begins with an introduction to the concept of storytelling, exploring its history and significance in today's world. From there, you'll delve into the essential elements of storytelling, including plot, characters, setting, and more.

While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to succeed. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers, and dominate in the market.

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

The world of works needs linguists. Linguists possess a unique set of analytical skills that are applicable in any professional context. In this book, along with developmental activities to help you use the tools and skills you already possess to navigate your career next steps, author Anna Marie Trester shares stories of professional linguists to help answer the perennial question, "Linguistics? What can you do with that?"

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

In Business Spotlight Audio 4/2015 für Juli/August gibt es zwei Spezialthemen. Zunächst geht es darum, wie sich häufig eher eintönige Präsentationen durch das Erzählen von Geschichten so interessant gestalten lassen, dass sich die Teilnehmer später gerne und vor allem gut daran erinnern können. Der zweite Schwerpunkt befasst sich mit der Frage, wie man andere von seinen Qualifikationen überzeugen und so seine Aufstiegschancen erhöhen kann. Wie man über Ereignisse berichtet, üben Sie im Grammatikteil. In English on the Move checken Sie in ein Hotel ein. Und in der Rubrik Easy English üben Sie, wie Sie Feedback geben und entgegennehmen.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Introducing 'LinkedIn Branding Mastery,' the newest comprehensive eBook guide on corporate branding on LinkedIn. This eBook provides a holistic approach to leveraging the power of LinkedIn for business advancement and branding, making it an absolute must-have for everyone stepping into the corporate landscape. LinkedIn Branding Mastery, as the title suggests, aims to impart master-level knowledge on optimizing your presence on the world's biggest professional networking platform. The book kicks off with a robust introduction on understanding LinkedIn's Power, showcasing its vital role in ...

Mark Twain's lifetime spans America's era of greatest economic growth. And Twain was an active, even giddy, participant in all the great booms and busts of his time, launching himself into one harebrained get-rich-quick scheme after another. But far from striking it rich, the man who coined the term "Gilded Age" failed with comical regularity to join the ranks of plutocrats who made this period in America notorious for its wealth and excess.

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.

This book will provide you everything that you need to learn about how you can deliver a great TED-style talk and capture your target audience. TED Talk is one of the most popular forms of public speaking today, thanks to its stimulating way of delivering short lectures. With this book, you will learn how you can make your lectures become as life-changing as your favorite TED Talks and make sure that you hit your goals when delivering your ideas that are worth spreading.

Are you struggling with talking to people? Are you struggling to engage with people? Are you struggling to talk to a crowd? This book will teach you how to develop your character and also how to actually talk to a crowd of people in front of you and those close to you, such as friends and family.

In a world where traditional marketing methods are quickly fading, Marketing That Matters is your roadmap to crafting campaigns that resonate, spread like wildfire, and—most importantly—build trust. Today’s consumers are more discerning than ever. They crave authenticity, emotional connection, and stories that speak to their hearts. This book teaches you exactly how to meet those expectations. Drawing inspiration from some of the most influential thinkers in marketing—Robert Cialdini, Seth Godin, Donald Miller, and more—this book is packed with practical, actionable strategies for...

This book's combination of radical storytelling techniques and practical examples of how to carry them out in various ministry settings forges an exciting new path for the emerging church.

A private consultant who specializes in knowledge management and organizational storytelling, Stephen Denning has a list of clients that includes GE, IBM, Shell, McDonald's, and the US Army. In this witty book, he explains that storytelling can be the key to overcoming obstacles and generating enthusiasm in the workplace. With Denning's guidance, leaders can steer their companies toward new levels of success.

A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered. But what makes up a great, expertly constructed story? What’s the difference between a good story and really f--king great story?

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. "In The Business of Stories", bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).