Business Storytelling

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

The Power of Storytelling: How Personal Narratives Can Open Doors to Connections explores the timeless art of storytelling as a powerful tool to foster relationships, create emotional bonds, and spark meaningful conversations. Whether in business, personal life, or creative endeavours, our stories are the key to building trust, inspiring action, and forging deeper connections with others.

Use storytelling to influence people and move them to action. Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more.

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

Telling stories is as old as language itself. Before humans learned how to write, the only way to communicate was through telling stories. In today's world, most of us regard ourselves as bad storytellers. What happened? Telling great stories is a skilled art. Almost anyone can become a first-class storyteller, and you can learn the secrets.

En esta Píldora sobre Storytelling, se analiza una conferencia de Steve Jobs y de su mano vamos a descubrir cómo podemos utilizar el arte de contar historias para hacer más atractiva: una conferencia, un producto, una empresa, un curriculum, una clase, etc. Está demostrado que las historias llaman la atención, generan un gran índice de recuerdo y acercan a la persona que la transmite y la que la recibe. Es una de las herramientas que más nos puede ayudar a conseguir nuestros objetivos de comunicación.

Master Conversations, Connect Effortlessly, and Build Lasting Relationships Are you tired of awkward silences and superficial conversations? Do you struggle to make a memorable impression at networking events or social gatherings? The Art of Better Small Talk is your ultimate guide to mastering the art of conversation, helping you transform mundane interactions into meaningful connections. Unlock the Secrets of Engaging Conversation In this compelling book, you'll learn the skills and techniques necessary to become a confident, charming, and engaging conversationalist. Whether you're an ...

Transform the Way You Connect, Inspire, and Influence—One Story at a Time. Have you ever struggled to tell a story that truly captivates your audience? Maybe you’ve admired natural storytellers who effortlessly inspire a team, entertain a crowd, or make a lasting impression. The truth is, storytelling isn’t magic—it’s a skill anyone can learn. In Applied Storytelling, Victor Odåsnac introduces a Simple Formula—Desire + Conflict = Resolution—that makes storytelling easy, impactful, and accessible to all. Whether you’re leading a meeting, sharing a personal anecdote, or ...

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

Do you struggle to make your interview answers stand out? BEHAVIORAL INTERVIEW POWER - IMPRESS EMPLOYERS IN BUSINESS, FIND ANSWERS FOR TOUGH QUESTIONS, MASTER THE STAR ANSWER METHOD, PRACTICE STRATEGIES is your practical, results-driven guide to answering behavioral questions with confidence, clarity, and impact. This book goes beyond basic interview tips—you’ll learn how to structure compelling responses using the STAR method and enhance your storytelling with business-friendly idioms that demonstrate leadership, adaptability, and problem-solving skills.What You’ll Gain from This ...

The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.

Create data stories that lead to smarter, more informed decisions. Raw data doesn’t change minds. But a well-crafted story? That’s what drives action. Whether you’re presenting to executives, persuading clients, or influencing your local community, this book will help you transform numbers into narratives that make an impact. Turn raw numbers into insights people actually understand and care about. Present data with clarity, accuracy, and impact.

Discover successful strategies for building stronger business relationships, transforming your career and delighting your customers through the power of relatable stories.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Unlock the future of storytelling with "Creating AI-Powered Explainer Videos," your gateway to mastering the art and science of the modern narrative. This comprehensive guide transcends traditional video production, ushering you into a world where artificial intelligence reigns supreme. Dive into the revolution that's transforming explainer videos from simple visual aids to compelling, engaging stories. Explore how AI not only optimizes video creation but enhances storytelling itself, creating a mesmerizing blend of technology and creativity. This book takes you through the dynamic ...

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Harness the Power of AI and Chatbots in Data Storytelling: A Pioneering Approach to Transform Your Charts into Compelling Narratives With his expertise in strategy and analytics, Sam Schreim introduces an innovative framework that marries the precision of AI and the adaptability of chatbots with the art of storytelling. In an era where data is abundant but often underutilized, Sam's approach is not just timely, it's vital. He unveils the secrets to turning cold, hard facts into stories that resonate, inspire, and drive action. This book is a beacon for anyone looking to make their data not ...

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

📘 Listen, Detect, Help – by Nacho Caballero 💡 Struggling to grow your business? Want to sell more without losing authenticity? This book is a must-read for employees, entrepreneurs, and business owners who want to master sales, storytelling, productivity, and business management. With a practical approach and real-world experience, Nacho Caballero blends humor, storytelling, and proven strategies to help you: ✅ Sell effectively without feeling like a salesperson. ✅ Use storytelling to connect with clients and teams. ✅ Avoid common mistakes that can destroy your business. ✅ ...

Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.