Business Storytelling

Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.

In today's fast-paced and highly competitive business world, it's becoming increasingly important for companies to stand out from the crowd. One way to do this is through effective branding, which helps businesses create a unique identity and connect with their target audience. But what makes a brand truly memorable? The answer is simple: storytelling. By using storytelling techniques to craft a compelling brand narrative, companies can build a strong emotional connection with their customers, differentiate themselves from their competitors, and ultimately, drive sales.

Transform the Way You Connect, Inspire, and Influence—One Story at a Time. Have you ever struggled to tell a story that truly captivates your audience? Maybe you’ve admired natural storytellers who effortlessly inspire a team, entertain a crowd, or make a lasting impression. The truth is, storytelling isn’t magic—it’s a skill anyone can learn. In Applied Storytelling, Victor Odåsnac introduces a Simple Formula—Desire + Conflict = Resolution—that makes storytelling easy, impactful, and accessible to all. Whether you’re leading a meeting, sharing a personal anecdote, or ...

Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling.

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?

Telling stories is as old as language itself. Before humans learned how to write, the only way to communicate was through telling stories. In today's world, most of us regard ourselves as bad storytellers. What happened? Telling great stories is a skilled art. Almost anyone can become a first-class storyteller, and you can learn the secrets.

Si estamos compartiendo una oportunidad de negocio con un nuevo prospecto, orientando a un equipo de trabajo o aconsejando a un hijo, nuestro objetivo no es solo informar. Cuando comunicamos cualquier tipo de información—llámalo propuesta, plan, consejo, proyecto o enseñanza—nuestra intención es motivar a otros a actuar; queremos enseñar, influir y persuadir. Descubre cómo crear y contar tus propias historias, ya sea que lo hagas para construir negocios o para establecer puentes de comunicación con quienes te rodean.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Updates to the 3rd edition This improved and updated edition adds three substantive updates. First, a new Chapter 6 presents additional case studies that illustrate complete end-to-end workflows—from data collection to final story—so readers can see the principles applied in real settings. Second, the bias chapter has been reorganised and extended with recent research on confirmation, selection. Third, short “AI Tip” call-outs show when and how current language-model tools can speed up tasks such as draft phrasing or exploratory chartingAdopted by universities and business schools ...

What if everything you know can be cloned... except who you are? INIMITABLE is a bold, first-person manifesto about the only thing artificial intelligence can’t replicate: your lived experience turned into impact. Through a series of sharp, real-life stories—some uncomfortable, all true—Nacho Caballero shows how authenticity, presence, and emotional intelligence are now your only competitive edge in a world of templates and tech. It's not a book about fighting the future. It's a book about owning who you already are, and why the one thing that can't be hacked is your story, told live,...

Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.

In Storytelling Made Easy, legendary Hollywood script consultant and story expert Michael Hauge will guide you to simply and easily apply the story principles he has learned and developed over the last 40 years to your own live, written and recorded presentations.

Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of a story that is ignored and we are ready for more. In The Art of Storytelling, John Walsh talks through the steps to presenting a compelling story, outlining the strategies that helped him move from stutterer to storyteller as he fulfilled his calling of becoming a preacher.

Create data stories that lead to smarter, more informed decisions. Raw data doesn’t change minds. But a well-crafted story? That’s what drives action. Whether you’re presenting to executives, persuading clients, or influencing your local community, this book will help you transform numbers into narratives that make an impact. Turn raw numbers into insights people actually understand and care about. Present data with clarity, accuracy, and impact.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Your Story is Your Superpower—Are You Using It? In today’s crowded marketplace, simply being good at what you do isn’t enough. Whether you’re a coach, consultant, freelancer, or solopreneur, people don’t buy services—they buy stories. The question is: are you telling yours in a way that attracts clients, builds trust, and makes you unforgettable? In Your Story Makes You Unique: The Solopreneur’s Guide to Influence and Growth, you’ll discover a step-by-step framework to craft and share your most powerful brand stories—stories that engage, persuade, and grow your business. ...

Unlock the future of storytelling with "Creating AI-Powered Explainer Videos," your gateway to mastering the art and science of the modern narrative. This comprehensive guide transcends traditional video production, ushering you into a world where artificial intelligence reigns supreme. Dive into the revolution that's transforming explainer videos from simple visual aids to compelling, engaging stories. Explore how AI not only optimizes video creation but enhances storytelling itself, creating a mesmerizing blend of technology and creativity. This book takes you through the dynamic ...