Business Social Development

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

Do you want to become an exceptional nonprofit leader? You have a vision, you have a mission, and you have a burning desire to do good in the world. But that’s it. Starting a nonprofit seemed like the right thing to do but it hasn’t turned out to be that simple. Your skills are in driving social change, not in managing people, finding donors, and all the administrative headaches that come with running a business. But it’s ok. All of these challenges are solvable and shouldn’t hold you back from fulfilling your purpose.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing - Acumen’s practice of “doing well by doing good”. Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: Impact investment is not only morally defensible, but now also economically advantageous, even necessary.

Speaking well in public can open many doors for us. From a professional point of view, it can help to increase the possibilities in a job interview, get more credibility and attention in work meetings, obtain better results in an examination, attract clients for a company or project, gain the confidence of your team, and leadership. Learn the techniques of powerful people who can win people’s hearts and achieve their goal by speech. Learn why people listen to them. Learn why they matter and how you can make your speeches impactful using their secrets.

You see the giant footprints the moment you walk through the door. The conference room is a swirling mess of tension, heaviness, anxiety, and peanut shells. Something is very wrong with your team. Everybody knows it, but nobody is talking about it. It’s obvious there’s an elephant in the room. Is it an Avoidephant, feeding off the fears of retaliation and exclusion? Perhaps it’s a Blamephant—whom we love to feed because it makes us feel better about ourselves. In Don’t Feed the Elephants!, Sarah explores how you can address the true elephant in the room: avoidance.

Saying the right thing isn't just about feeling comfortable. It's also essential for building successful relationships, getting ahead at work, and increasing your income. To get what you want, you have to know how to ask for it, how to negotiate, how to react. That's where Lisa Marshall's audiobook comes in. With proven strategies and practical action plans, Smart Talk will help you resolve conflicts, strengthen your natural charisma, and master the art of persuasion.

Este audio libro fue elaborado con la finalidad de ayudarte a llenar tu vida de prosperidad y abundancia, de una manera práctica y sencilla. Consta de una gran cantidad de pensamientos, reflexiones, ideas, consejos y acciones sugeridas que te ayudarán a lograr el éxito en tu vida. El éxito que vale la pena conseguir, el que está de acuerdo con tus preferencias y tus capacidades.

Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Refinement of Manner will set you on a journey to a finer, more elegant lifestyle, while encouraging and challenging you to become the best person you can be in all areas of life. Social, career, financial, home life... you can balance it all with grace, poise, and talent you never thought you had. This is your way to a greater, more fascinating you! This is the book on becoming beyond mannerly to absolutely elegant and refined. Here are the tools to becoming a refined elegant woman of the 21st century.

Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

In Speak!, you will learn to: conquer fear and gain comfort in public speaking; create and maintain positive impressions; be more natural and relaxed when making presentations; communicate ideas with clarity and force; sell ideas and inspire others; plan and organize professional presentations; speak to a virtual audience; and bring the audience into the conversation, don't talk them to death!

If your answer to any of the following questions is yes, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner?

If you’re not getting the respect, the money, or the opportunities you deserve, it’s time to tap into the power of communication. Whether you’re an introvert or extrovert, these tips will help you master your people skills and rapidly advance your career. And if you’re already a decent communicator, this book will skyrocket your life to the next level. Armed with the right knowledge and techniques, anyone can improve their communication skills, make their work life easier, and fast-track their success.

Janice Kaplan is back to tackle another big, mysterious influence in all our lives: luck. And this time she's joined on her journey by coauthor Dr. Barnaby Marsh, a renowned academic who guides her exploration. Together they uncover the unexpected, little-understood science behind what we call "luck", proving that many seemingly random events are actually under your - and everyone's - control. They examine the factors that made stars like Harrison Ford and Jonathan Groff so successful, and learn the real secrets that made Kate Spade and Warby Parker into global brands.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.