Business Social Development

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

You see the giant footprints the moment you walk through the door. The conference room is a swirling mess of tension, heaviness, anxiety, and peanut shells. Something is very wrong with your team. Everybody knows it, but nobody is talking about it. It’s obvious there’s an elephant in the room. Is it an Avoidephant, feeding off the fears of retaliation and exclusion? Perhaps it’s a Blamephant—whom we love to feed because it makes us feel better about ourselves. In Don’t Feed the Elephants!, Sarah explores how you can address the true elephant in the room: avoidance.

For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times best-selling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks.

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.

Would you like to learn proven tactics to make a blog profitable using the best practices in affiliate marketing and leveraging your content on social media? How blogging, affiliate marketing, and social media can work together to provide an income is the topic of this audiobook. Blogging a 6 Figure Business Strategy in 2020 offers clear and simple methods for creating, designing, and optimizing your blog for the greatest profit.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Best selling author Po Bronson began work on What Should I Do with My Life? at a time when he was asking himself that very question. For answers, he crossed the landscape of America to find people who have struggled to unearth their true calling - people of all ages, classes, and professions who have found fulfillment: those who fought with the seduction of money, intensity, and novelty and overcame their allure; those who broke away from the chorus to learn the sound of their own voice.

Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve.

Conversation Tactics, Book 3 focuses on the subtle and nuanced tactics that will allow you to command any social situation. I'll shine a light onto the secrets of those that can own a room, always have a witty reply, and are never caught without just the right thing to say. I want this book to arm you with definitive tactics, maneuvers, and replies to whatever comes your way in a conversation.

Discover your voice’s true power. Learn exciting and simple techniques to maximize your vocal potential and overcome your fear of speaking in front of others. Corff Voice Studios has helped thousands of actors, speakers, and business moguls find their optimum voice. Whether for professional, personal, or financial gain, this program will help you to communicate persuasively and master your speaking goals.

Embracing self-love is one critical step in a woman's journey to reaching her full potential. The Self-Love for Women book encourages women to focus on their own emotional health and make positive changes through self-compassion. By gaining a deeper understanding of themselves, women can build the confidence they need to face whatever comes their way.

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers - and anyone else who talks and expects someone to listen - Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.

Knowing how to transform conflict is critical in both our personal and professional lives. Yet, by and large, we are terrible at it. The reason, says longtime mediator Chad Ford, is fear. When conflict comes, our instincts are to run or fight. To transform conflict, Ford says we need to turn toward the people we are in conflict with, put down our physical and emotional weapons, and really love them with the kind of love that leads us to treat others as fellow human beings, not as objects in our way.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

Soft skills are the personal qualities that make you a great communicator, problem solver, and leader on the job—and in your personal life. Soft Skills For Dummies helps you hone in on the traits you already have—or fine tune the ones that may need some extra attention—to market yourself as a workplace leader who's in touch with what today's employers are looking for: people who can lead and inspire through interpersonal communication, cultural awareness, time management, teamwork, critical thinking, and problem solving.

From prominent communication coach Frances Cole Jones comes this indispensable guide in which anyone can learn how to make a spectacular impression in all aspects of their work life - from giving top notch presentations to dazzling a client to wowing at cocktail parties. It's the go-to handbook for achieving success by making a lasting impression.

Authenticity, compassion, and alignment are the new paths to leadership success. Whether you’re the coach of a sports team; a nonprofit executive; or leading a small organization, or Fortune 500 company, the secret sauce lies in your ability to connect. Don't know how, or what to do? Executive coach, business professor, and author Dr. Michelle K. Johnston, along with the voices of 18 leaders at large and small organizations across North America, South America, and Europe, empower you to project your authentic leadership style. Start listening!

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.