Business Social Development

Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist, he helped guide his party to victory in three successive elections, and he's fascinated by what it takes to succeed. How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate?

If you want to improve your conversational skills - and achieve greater levels of personal and professional success - The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time - and she's made her techniques available to you.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Janice Kaplan is back to tackle another big, mysterious influence in all our lives: luck. And this time she's joined on her journey by coauthor Dr. Barnaby Marsh, a renowned academic who guides her exploration. Together they uncover the unexpected, little-understood science behind what we call "luck", proving that many seemingly random events are actually under your - and everyone's - control. They examine the factors that made stars like Harrison Ford and Jonathan Groff so successful, and learn the real secrets that made Kate Spade and Warby Parker into global brands.

The Power of Storytelling: How Personal Narratives Can Open Doors to Connections explores the timeless art of storytelling as a powerful tool to foster relationships, create emotional bonds, and spark meaningful conversations. Whether in business, personal life, or creative endeavours, our stories are the key to building trust, inspiring action, and forging deeper connections with others.

Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.

Few of us realise that our language in the workplace inhibits creative problem-solving and escalates uncertainty and stress. In both high-pressure situations and everyday scenarios, in each meeting and email, we have the opportunity to empower our colleagues by using the right words. In Leadership Is Language, Former US Navy captain David Marquet expands on his best-selling leadership book Turn the Ship Around! and shows managers and leaders the next step in their development: how to enable their team through communication.

From the brilliant and innovative head of Google's people operations, the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed. Google receives more than 1,500,000 unique applications for jobs every year. This book shows you why. How to learn from your best employees - and your worst. Why you should hire only people who are smarter than you are.

What Is It Costing You Not to Listen? will encourage you to examine how you are listening. You’ll discover that not only are many of the problems in your life due to not listening effectively, but listening helps to solve most problems. Christine Miles is a longtime expert in educating individuals and organizations on how to listen in ways that transform how they lead, sell, influence, and succeed in every aspect of life. Following the steps of her breakthrough Listening Path™ will provide you with a critical key to your success—understanding.

No matter the size of your firm or the practice area, this system works to build up your five-star reviews, get your law firm recommended by search engines, and bring in more cases and revenue for your firm. Get started growing your firm with five-star reviews today!

I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

Um dos escritores mais influentes de todos os tempos, Dale Carnegie mostra neste livro como superar a angústia gerada pela preocupação constante—seja em relação à saúde, ao trabalho, aos relacionamentos ou ao próprio futuro.

There are many different approaches you can take when building a personal brand, however, sometimes, you just need to stick to something and be consistent with that game plan and that one only. This is why Personal & Business Branding was created - so you can get the head start you deserve and blow up your brand.

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

You're always negotiating. Whether making a business deal, talking to friends or booking a holiday, negotiation is going on. And most of us are terrible at it. Experts tell us to negotiate as if we live in a rational world. But people can be angry, fearful and irrational. To achieve your goals you have to be able to deal with the unpredictable. In Getting More, negotiation expert Stuart Diamond reveals the real secrets behind getting more in any negotiation - whatever more means to you. Getting More is accessible, jargon-free, innovative...and it works.

Sometimes, that promising lead turns out to be a bust. That first date doesn’t lead to a second. The sales pitch fails to land the client. But what if they could? What if you knew the steps to “set up” each conversation to increase the likelihood that you connect, engage and win?