Business Research

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.

Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.

The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource, or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research, and knowledge to change the world.

Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.

This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.

While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.