Business Professional

When Hugh Hefner quit his job at Esquire to start a magazine called Playboy, he didn't just want to make money, he wanted to make dreams come true. In this wise and penetrating biography, intellectual historian Steven Watts looks at what Hugh Hefner went on to become and how he took America with him. Hefner became one of the most hated and envied celebrities in America, standing just barely on the wrong side of decency - with as many as seven million subscribers to his magazine.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

High-achieving women share their worst mistakes at work - and how learning from them paved the way to success. In Mistakes I Made at Work, Jessica Bacal interviews 25 successful women about their toughest on-the-job moments. These innovators across a variety of fields - from the arts to finance to tech - reveal that they’re more thoughtful, purposeful and assertive as leaders because they learned from their mistakes, not because they never made any.

"Probably in the life of everyone there comes a time when he is inclined to go over again the events, great and small, which have made up the incidents of his work and pleasure, and I am tempted to become a garrulous old man, and tell some stories of men and things which have happened in an active life. In some measure I have been associated with the most interesting people our country has produced, especially in business - men who have helped largely to build up the commerce of the United States...."

In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.

In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Derman details his adventures in this field - analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

In many ways, Henry Ford's story is well-known; in many more ways, it is not. Richard Snow masterfully weaves together a fascinating narrative of Ford's rise to fame through his greatest invention, the Model T. A highly pleasurable listen, filled with scenes and incidents from Ford's life, I Invented the Modern Age shows Richard Snow at the height of his powers as a popular historian and reclaims from history Henry Ford, the remarkable man who, indeed, invented the modern world as we know it.

Neuro-Linguistic Programming It's time to change your brain. The power is yours. If you aren't satisfied with your life, do something about it. Instead of wasting time trying to figure out what works and what doesn't, do what is proven. Backed by businesses and therapists worldwide, and supported extensively by neuropsychology, Neuro-Linguistic Programming is your map for success. It doesn't matter who you are or what you do, if you want a better life, NLP will get it. The methodology is simple: by programming your neurons to act the way you want, when you want, you become the one in ...

In this groundbreaking new biography, based on more than 10,000 hitherto unavailable letters and diary entries, best-selling author Niall Ferguson returns to his roots as a financial historian to tell the story of Siegmund Warburg, an extraordinary man whose austere philosophy of finance offers much insight today.

When you want to learn about a subject, you go to the best. In the study of leadership, there's no one better than Brian Tracy, one of the world's top leadership experts. Over the last 30 years, he has spoken to more than 1,000 large corporations in 62 countries and 10,000 small and medium-sized companies in more than 5,000 talks and seminars on leadership, management, personal success and business development. In The 7 Secrets of Exceptional Leadership, Brian tells us that the wonderful thing about leadership is that your ability to grow as a leader never ends.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

When Mike Feinberg and Dave Levin signed up for Teach for America right after college and found themselves utter failures in the classroom, they vowed to remake themselves into superior educators. They did that and more. In their early twenties, by sheer force of talent and determination never to take no for an answer, they created a wildly successful fifth-grade experience that would grow into the Knowledge Is Power Program (KIPP), which today includes 66 schools in 19 states and the District of Columbia.

In this audiobook, you'll discover everything you need to know about how, exactly, many of America's most famous (and infamous) millionaires and billionaires acquired their fortunes. The big surprise is that all of the super-wealthy it profiles got where they are today by taking one of just 10 possible roads - including starting a business, buying real estate, investing wisely, and marrying extremely well. Whether you aspire to shameful wealth or just a demure fortune, best-selling author and self-made billionaire Ken Fisher will show you how to walk in the footsteps of tycoons.

This eBook has been designed for business professionals needing a well-rounded introduction to Automated Intelligence and use cases for business professionals. In the book we provide both insight and demonstrations to get you started on your roadmap for business success using AI tools. Artificial intelligence (AI) refers to the simulation of human intelligence by software-coded heuristics. From a business application perspective this code is very prevalent in everything from cloud-based, enterprise applications to consumer apps and even embedded firmware. AI is being used today across ...

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

When Carol Loomis first mentioned a little-known Omaha hedge-fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor - nor that she and Buffett would become close personal friends. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies context and her own informed point of view.

At the center of Okrent's riveting story are four remarkable individuals: tycoon John D. Rockefeller, his ambitious son Nelson Rockefeller, real estate genius John R. Todd, and visionary skyscraper architect Raymond Hood. In the tradition of David McCullough's The Great Bridge, Ron Chernow's Titan, and Robert Caro's The Power Broker, Great Fortune is a stunning tribute to an American landmark that captures the heart and spirit of New York at its apotheosis.

As one of the world's top salespeople for the Mary Kay Corporation, Gloria Mayfield Banks passionately inspires other independent consultants not just about sales, but also about leadership and how to achieve a balanced life that works for them. But life for Gloria didn't start out with success. Quantum Leaps shares how she overcame both personal and professional obstacles to achieve her dream one day at a time.