Business Process

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Meet Robert Paolini, an award-winning, top-selling real estate salesperson, who has decoded the essential communication skills of top producers. His breakthrough GOOD T.A.L.K. system dispels the myths of old-fashioned selling techniques and instead shows you how to genuinely connect with people and help solve their problems with integrity.

Indeed, this book contains everything you need to know to become an expert at Six Sigma, turn your entire business around, and increase profits in no time! Imagine how great it would feel to finally develop your business into a model that only provides quality products or services, has remarkable profits to show, low defects and perhaps the best part: It is less costly to run. This book will show you how to go about it using simple, straightforward language!

Analyzing the movement's deep-seated origins in questions that the country has sought too long to ignore, some of the greatest economic minds and most incisive cultural commentators capture the Occupy Wall Street phenomenon in all its ragged glory. They give listeners an on-the-scene feel for the movement as it unfolds while exploring the heady growth of the protests, considering the lasting changes wrought, and recommending reform.

Descubre los secretos de las empresas líderes y obtén la ventaja competitiva que siempre has buscado. ¡Alcanza la excelencia operativa y conviértete en un líder imbatible en tu sector!

It's very likely that best practices - ideas, processes, and strategies that are commonplace in your industry - are actually hurting your business. Although best practices can help businesses operate more competitively and efficiently, they are often outdated, harmful, and a hindrance to innovation. In Breaking Bad Habits, Freek Vermeulen, a strategy professor at London Business School, offers the tools to identify bad practices, eliminate them from your organization, and then move on to create new sources of innovation and growth by outthinking your competitors.

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better-informed consumers.

You may be a project manager or a stakeholder with "street smarts". Maybe you have expertise in the nuts and bolts of project execution. Or you might be a "book smart" expert on the rules and tools of the trade. Whatever your strengths, most project managers agree it's a juggling act to balance people and processes. Nearly every project requires a balance of both practical and conceptual skills. Now you can fill in the gaps to gain a perfect balance of the two.

In 'AI Millionaire Mindset: 20 Proven Strategies to Boost Profits and Efficiency,' Augustus Blackmore provides a comprehensive guide to leveraging AI technology to revolutionize business operations. The book offers 20 actionable strategies designed to enhance efficiency, streamline processes, and maximize profits. Listeners will learn how to implement AI-driven solutions in various aspects of their business, from content creation and customer service to financial forecasting and personalized marketing.

This book is a comprehensive guide to using Chat GPT, a powerful language model, for various purposes such as marketing, web development, essay writing, and education. The book provides practical tips and insights for businesses, writers, developers, marketers, and educators alike.

Under Joe Solmonese's leadership, the Human Rights Campaign, the nation's largest LGBT rights organization, became the model other organizations look toward to create effective social and political change. Beginning with a moving story of working with Matthew Shepard's mother Virginia in passing the hate crimes bill that bears Matthew's name, Solmonese shows how he discovered that channeled anger can drive a commitment to change.

What is Digital Transformation, why is it so important and why do so many transformation projects fail? More importantly, what can we do to make our transformation initiative succeed? These are a few of the profound questions that we seek to answer in this book. The anomaly between the number of digital transformation being undertaken and the high failure rate may be due to not enough transformation initiatives taking a holistic approach that encompasses people, culture, organisations, processes, business strategy and objectives into the overall mix instead they are focusing largely on the ...

Biz Dev Done Right is devoted to helping business owners, sales VPs, and sellers uncover and manage the blind spots in the sales process that keep you from the success you deserve. Learn the practical and powerful information you need to immediately accelerate next level results. When business development is done right, there is no limit to what your company can accomplish!

By now, everyone has heard of hundreds of side hustles that can boost your weekly income, but have you considered renting out bounce houses? If you are an entrepreneur at heart, an innovator, or someone who simply wants to pay off lingering debt, then this is the perfect book for you. Making Money with Bounce Houses: The Startup Guide is exactly that. This book will break down the process of making money by renting out your very first bounce house, then guides you along the journey of increasing your income to endless limits.

If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. The Workplace Writer's Process is filled with actionable advice you can use immediately to finish more projects in less time and create content. Buy it today to invest in your career success.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.

Where most leaders struggle with accomplishing their goals and getting buy-in from their teams, this book provides a methodology that will help any leader guide their team successfully. Leadership takes many forms in many different environments. Leaders come in all shapes and sizes, too. No matter the environment or who you are as a leader, one thing is for certain: Effective leadership is not a matter of personality or circumstances. It is a process that is applicable to every leader of every stripe in every environment.

Giving a successful job interview is not as easy as ABC. You have been training yourself for years, studying, and preparing for that day. However, even the small details can count and make the difference. Are you aware that even though the average length of a job interview is 40 minutes, one-third of interviewers will have made their decision within 90 seconds. Do you know that, on an average, it takes three interviews to secure a job, and this process takes between three to six weeks? Only one in six applicants for a job will be invited for an interview.

Peak-performance psychologist Dr Alia Bojilova draws on her work with the SAS, Olympic athletes, modern leaders and successful entrepreneurs to help you unlock your potential in everyday life. Guiding you through a four-step process - to develop clearer awareness, deeper belonging, broader curiosity and stronger drive - The Resilience Toolkit will help you to embrace the unknown with greater confidence and teach you to recover faster from setbacks.