Business Performance

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Next Level Sales Coaching offers insights to sales executives, customer-service managers, business owners, and other professional managers on strategies to overcome common challenges in building a "best in class" sales team. Sales performance can impact a company's revenue, profits, market share, and employee retention. The question is, how do you positively impact those goals? The answer is simple: Sales improve when your team is better trained, coached, and supported.

Providing performance feedback is one of the most challenging tasks leaders face. Feedback often sparks frustration and fear for both leaders and their teams. Why? Because there is a disconnect between what leaders think they are communicating and what employees receive. In this essential book, leadership experts Mashihi and Nowack offer leaders their four-part Performance Feedback Coaching Model, designed to bridge this gap.

Extensively revised, the second edition of The Manager's Guide to HR covers all the key areas and brings listeners up to speed on current developments in employment law, including: how social media is changing the recruitment landscape; shifting labor standards regarding compensation and benefits; the National Labor Relations Board's stance on work-related employee speech on social media; and much more. Featuring step-by-step guidance on everything from COBRA compliance to privacy issues, this trusted resource is now - once again - the most up to date.

Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. The significant revisions in the third edition of The Six Disciplines of Breakthrough Learning add fresh, timely elements to a resource that has become known globally as a trusted guide for professionals determined to get the most of their companies' training and development programs.

How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods.

There is so much we get wrong about power: who has it, what it looks like, and the role it plays in our lives. Grounded in over two decades’ worth of scientific research and inspired by the popular class of the same name at Stanford’s Graduate School of Business, Acting with Power offers a new and eye-opening paradigm that overturns everything we thought we knew about the nature of power.

Becoming a CEO is a high-stakes moment, whether it's your first, second, or third time in the seat. What you say and how you act in your early days as CEO sets the tone for how you'll be perceived for years to come. Yet, until now, few CEOs have shared their stories on what worked, what didn't, and what they wish they'd done differently. In The New CEO, Dr. Ty Wiggins, an experienced leadership advisor specializing in CEO transitions, explains how to land well as a new CEO, accelerate your impact, and unlock the most affirming experience of your career.

Tom Sotis is this generation's most prolific instructor of knife fighting. Having taught over 1200 seminars in twenty-five countries, Tom has earned worldwide acclaim for his unique theories and coaching methods. The Way of Tactics is presented in three parts. “Life Lessons” is intended to entertain readers while offering valuable personal insights from the training and experiences of one of the world's most lethal men. A “Manifesto of Invincibility”, presented through the prism of knife fighting, has useful applications for warriors, executives, and athletes. It presents a ...

This user-friendly audiobook is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The audiobook's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.

You’d love to win at life, sports, and business by raising your game to the highest possible level. But self-doubt and negativity hold you back. The fact is, you need more than exercise or a change in diet to achieve peak performance. You need to change your mindset. You CAN do it with The High Performance Mindset. This revolutionary program helps you reset your conscious mind to eliminate the unproductive thoughts, beliefs, and “self-talk” that prevent you from being and doing your absolute best. More than inspiring words and positive affirmations, it provides concrete, proven ...

In this book, Mike Robbins dives deep into the ways great businesses build trust, collaborate, and operate at their peak level. As an expert in teamwork, leadership, and emotional intelligence, Mike draws on more than 20 years of experience working with top companies like Google and Microsoft, as well as his baseball career with the Kansas City Royals. And, while each team and organization have their own unique challenges, goals, and dynamics, there are some universal qualities that allow teams to truly come together and thrive.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Most business books regurgitate theory. This one delivers field-tested psychology straight from the front lines of FBI negotiations—rewired for boardrooms, sales calls, leadership summits, and any situation where trust equals leverage. Negotiate Like the FBI gives you the real tools used by trained crisis negotiators—tools you can use to close deals, calm conflict, build alignment, and read what isn’t being said. This isn’t about charm. It’s about systems. You’ll learn the Behavioral Change Stairway Model as it was designed: five tactical stages, used in sequence, to move ...

Our industry has always dealt with change. But the environment we re navigating now requires change at a whole different level. We ve moved from experiencing episodic change to continuous change and as John Kotter has famously noted, that requires a whole different set of skills and a whole different level of urgency. In his new book, thought leader Quint Studer explains how to leverage the powerful values that have always defined healthcare people passion, fortitude, willingness to learn to meet the challenges of our disruptive external environment.

What links the Mercedes Formula One team with Google? What links Dave Braisford's Team Sky and the aviation industry? What is the connection between the inventor James Dyson and the footballer David Beckham? They are all Black Box Thinkers. Whether developing a new product, honing a core skill or just trying to get a critical decision right, Black Box Thinkers aren't afraid to face up to mistakes. In fact they see failure as the very best way to learn.

Striving is in our nature. We all want to perform at our best when it matters most. But in today's world, many of us feel lost, isolated, and overwhelmed. We're paralyzed by fear of failure and crippled by insecurities. We know we’re capable of more, yet no matter how hard we try, we feel stuck. We’ve been sold the wrong path to success and personal fulfillment. Renowned performance scientist and bestselling author Steve Magness reveals a new path to sustainable success.

The audio that shows how to get the job done and deliver results...whether you're running an entire company or in your first management job. Larry Bossidy and Ram Charan, who Jack Welch calls "a great practitioner and an insightful theorist," collaborate on a "compelling business story of 'how to get it done.'"

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?"

The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.