Business Performance

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

When your biggest superpower is also your most critical weakness, it helps to have a manual on how to control it. Entrepreneurs are creative, bold thinkers and risk-takers capable of great accomplishments. At the same time, for every success story, there is a counter story of an epic collapse caused by a lack of a moral compass, values, or proper guidance. Jeff Hays knows the highs and the lows having ridden that rollercoaster many times in his life and career and provides a much-needed user’s manual for entrepreneurs everywhere and the people in their work and personal lives.

Whether you’re leading a small team or a large organization, these two books provide valuable insights and practical advice for driving performance and achieving results. If you’re ready to become a truly impactful leader, while rising above conflict, then download this audiobook!

Are you tired of working "in" your business instead of "on" your business? Maybe your business is not sustainable, and you are wondering how to make it successful. Maybe you want to create lifestyle freedom, generational wealth or monetize your life's purpose. In this action-orientated book, eighteen different entrepreneurs share their tactical advice and what they have done to grow and scale their businesses. In Uncommon Results, you will learn: The systems and processes to automate your business Marketing and social media strategies to grow your online presence The tools, tech, and people...

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Unleashing Firepower, Masters of Business Excellence has brought together experts from various corners of the world, spanning diverse disciplines, to breathe life into this book. How can a former Navy SEAL extract lessons from their experiences and apply them to thrive as a successful entrepreneur? Moreover, how can a former 3-Star General shed light on the crucial prerequisite of establishing the right team mindset before embarking on significant AI integration in today's business landscape? The term "Business Excellence" widely signifies the elevation of standards in the business realm. ...

Cost reduction...productivity improvement...customer retention...these are the promises of the Six Sigma quality management system. The Six Sigma Way reveals how GE, Motorola, and numerous other companies are successfully using Six Sigma to fine-tune products and processes, improve performance, and increase profits. Now you can hear the road map for implementing Six Sigma in your manufacturing or service organization.

Authors Bill Eckstrom and Sarah Wirth have spent a decade researching the activities, behaviors, and performance of leaders. After studying more than 100,000 coaching interactions in the workplace, primarily of sales teams, they have been able to determine how coaching affects team outcomes and growth. The authors share three critical performance drivers, along with the four high-growth activities that coaches must execute to build a team that is motivated to achieve at the highest levels.

The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation.

Everything you need to know about making music in one place, 2024 and beyond! Not so long ago, music production was only available to the rich and famous. However, these days, it’s now possible to produce professional sounding music from your own home. In fact, you don’t even need to know how to play an instrument or know anything about the technology, or even need expensive equipment. All you need is a decent computer and some inspiration. This audiobook will tell you the rest!

Dale Carnegie's unique and powerful approach to leadership training is based on wisdom and expertise gained from developing leaders longer than any other professional development organization. Lead! is for new or experienced leaders alike who want to be more effective at motivating and inspiring their teams. This book is designed from the proven Dale Carnegie Leadership Success Model and Dale Carnegie's Human Relationships Principles to help you understand tools and techniques to address common leadership challenges....

Daily observation of classroom teaching can significantly impact the quality of teaching and learning. Organized into 21 chapters designed to be read over a period of 21 school days, Now We're Talking! presents a results-driven approach that far surpasses traditional walkthrough models of feedback for teachers. School leaders will complete two cycles of teacher evaluations while reading the book and establish the necessary foundation for subsequent visits.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

Essential warm-up exercises for anyone who wants to use their voice more effectively. An accompaniment to The Voice Exercise Book, the accessible and straightforward guide to good voice production. If you're using your voice in a professional capacity - as a performer, a public speaker, a teacher, or even for long hours over the telephone - then warming up is an essential part of ensuring best practice and vocal health. In this audiobook, Jeannette Nelson provides three complete and easy-to-use voice warm-ups that she uses with actors and non-actors alike.

Using brilliantly simple math that illuminates universal emotional truths, Emotional Equations crystallizes some of life’s toughest challenges into manageable facets that listeners can see clearly—and bits they can control. Popular motivational speaker and best-selling author Chip Conley has created an exciting, new, immediately accessible visual lexicon for mastering the age of uncertainty. Making mathematics out of emotions may seem a counterintuitive idea, but it’s an inspiring and incredibly effective one in Chip Conley’s hands.

Whatever you want to do or accomplish, there is always going to be a learning curve. The question is—can you overcome it quickly enough to get to your goals? Or will the slow progress make you give up? Refine your practice strategy to reach your potential in record time. The Art of Practice is a book from renowned learning expert Peter Hollins that simply deconstructs the entire process and gives you an easy step-by-step process to go from novice to expert.

People are the problem. They're always the problem. If a business person goes home frustrated, if they talk with their significant other about it, if they lay awake at night stewing about it, inevitably the problem is some person at work - a colleague, subordinate, or boss. Handling people issues is every leader's major headache. It's what takes up the majority of their time and - more important - the bulk of their head space. Every leader can and must develop this most important of all management skills.

In today’s work environment, the lines between our professional and personal lives are blurred more than ever before. Whatever is happening to us outside of our workplace - whether stressful, painful, or joyful - follows us into work as well. We may think we have to keep these realities under wraps and act as if we “have it all together”. But as Mike Robbins explains, we can work better, lead better, and be more engaged and fulfilled if - instead of trying to hide who we are- we show up fully and authentically.

During his 35-year career in the Army, Rick Lynch led 25,000 of our country’s best to victory in “The Surge” in Iraq. He came home to take command of Fort Hood, Texas, the largest Army Installation in America. He rose up to take charge of every Army Installation on Earth, leading 120,000 mostly civilian employees through the restructuring of a $20-billion budget, under unimaginable pressure from the Pentagon.

In a career that has spanned four decades, choreographer Twyla Tharp has collaborated with great musicians, designers, thousands of dancers, and almost a hundred companies. She's experienced the thrill of shared achievement and has seen what happens when group efforts fizzle. Her professional life has been - and continues to be - one collaboration after another. In this practical sequel to her national best seller The Creative Habit, Tharp explains why collaboration is important to her - and can be for you.