Business Memoirs

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Over the course of his thirteen-year NFL career, the now retired defensive back’s triumphs extend beyond that on the football field. As a successful entrepreneur, he has seen the blossoming of his business ventures with an eponymous company, Malcolm Inc., and a media conglomerate called Listen Up Media. As a philanthropist, he strives to make a positive difference in the lives of young people in underserved communities through The Malcolm Jenkins Foundation.

When six-year-old Reginald Lewis overheard his grandparents discussing employment discrimination against African Americans, he asked, “Why should white guys have all the fun?" This self-assured child would grow up to become the CEO of Beatrice International and one of the most successful entrepreneurs ever. At the time of his death in 1993, his personal fortune was estimated in excess of $400 million and his vast commercial empire spanned four continents.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

For more than 60 years, Southern Californians entrusted the bodies of their loved ones to the Sconce family's Lamb Funeral Home. But the heirs to the fourth-generation funeral empire betrayed that trust with a series of gruesome crimes against the dead. Featured on ABC-TV's Nightline.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

In Paralegals Should Be Millionaires, legal entrepreneur and paralegal powerhouse Jaclyn Foster delivers a bold and practical roadmap for paralegals ready to ditch traditional limits and step into entrepreneurial success. Whether you're a freelance paralegal, in-house paralegal, legal assistant, or law student exploring your options—this book will shake up how you think about your role in the legal industry and what’s possible for your future.

You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced these products? In Afro Sheen, George Ellis Johnson, the acclaimed self-made businessman, reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

Stan McChrystal served for 34 years in the US Army, rising from a second lieutenant in the 82nd Airborne Division to a four-star general, in command of all American and coalition forces in Afghanistan. During those years he worked with countless leaders and pondered an ancient question: "What makes a leader great?" He came to realize that there is no simple answer. McChrystal profiles 13 famous leaders from a wide range of eras and fields - from corporate CEOs to politicians and revolutionaries. He uses their stories to explore how leadership works in practice.

In 1981, Jack Welch took over General Electric and quickly rose to fame as the first celebrity CEO. He golfed with presidents, mingled with movie stars, and was idolized for growing GE into the most valuable company in the world. But Welch’s achievements didn’t stem from some greater intelligence or business prowess. Rather, they were the result of a sustained effort to push GE’s stock price ever higher, often at the expense of workers, consumers, and innovation.

Tu Lam is known not just for his remarkable accomplishments in the military, as a decorated Green Beret in more than two dozen international war zones, but for his exceptional work outside of it. His fellow soldiers know him for his successful company that he runs with his wife providing aid to military and law enforcement, as well as his tireless charity work for veterans with physical and mental disabilities. Others know him from his popular History Channel television series Forged in Fire: Knife or Death, or for his appearance in and contribution to Call of Duty: Modern Warfare.

Amid one of the darkest times in American history, it was a moment that captured the attention of the nation. Brett Crozier, captain of the most powerful and prestigious aircraft carrier in the United States Navy, walked off his ship for the last time while thousands of his sailors saluted and chanted his name in admiration. This remarkable moment occurred after Crozier made the decision to try to protect his sailors by pleading with his superiors for help when COVID-19 swept through the vessel. Two days later, he was relieved of command.

Ron Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion-plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a small cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25% over two decades, and outperforming both Starbucks and Chipotle.

She was a successful ad sales rep in Manhattan. He was a homeless 11-year-old panhandler on the street. He asked for spare change; she kept walking. But then something stopped her in her tracks, and she went back. And she continued to go back, again and again. They met up nearly every week for years and built an unexpected, life-changing friendship that has today spanned almost three decades.

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce—a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.

Cornelius Vanderbilt I had no illusions about his life. He didn’t start out with grand plans and ungodly greed. He merely stepped in this world one foot at a time, one boat at a time, one market at a time - one day at a time. He worked 16 hours a day, seven days a week. He worked hard and played hard. When all was said and done, though, he was a simple man who pushed the world of transportation to be all it could be - to be what it is today. Vanderbilt was a man of steel, and we can learn incredible things from him.

For years, people have been asking Ezekiel “Zeke” Emanuel, the brash, outspoken, and fiercely loyal eldest brother in the Emanuel clan, the same question: What did your mom put in the cereal? Middle brother Rahm is the mayor of Chicago, erstwhile White House chief of staff, and one of the most colorful figures in American politics. Youngest brother Ari is a Hollywood super-agent, the real-life model for the character of Ari Gold on the hit series Entourage.

As an associate of the Gambino family, Ferrante relied on his instincts to pull off some of the biggest heists in US history. By the age of 21, he had netted millions of dollars for his employers. His natural talent for management led Mafia bosses to rely on him. After being arrested and serving an eight-and-a-half-year prison sentence, Ferrante went straight. He realized that the Mob's most valuable business lessons would allow him to survive and thrive in the real world.