Business Memoirs

Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.

In Morgan, noted biographer Jean Strouse creates the first complete portrait of a man who defined American commerce and banking. Contemporaries described J. Pierpoint Morgan as “the financial Moses of the New World.” She shows J.Pierpoint Morgan in the full context of his childhood and health, travels and tastes, personal affairs and business relationships. And through Nelson Runger’s thoughtful narration, this accessible biography becomes a fascinating audio production.

As a teen, Daymond John immersed himself in the burgeoning rap scene and quickly started to recognize that the people in the hip-hop community were being ignored and even looked down upon by major players in the fashion industry. Frustrated with this disconnect and passionate about the hip-hop community and culture, John and three of his best childhood friends started the iconic fashion label FUBU (For Us By Us) in John’s mother’s home in Queens.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

First published in 1923, this lightly fictionalized biography of Jesse Livermore, one of the greatest market speculators ever, is widely regarded as one of best investment books of all time. Reminiscences of a Stock Operator is the resource that generations of investors have turned to when they needed deeper insight into their own investing habits and those of others. Listen to this work, featuring narrator Rick Rohan, and you'll soon discover your portfolio growing in new and unexpected ways!

As one of the world's top salespeople for the Mary Kay Corporation, Gloria Mayfield Banks passionately inspires other independent consultants not just about sales, but also about leadership and how to achieve a balanced life that works for them. But life for Gloria didn't start out with success. Quantum Leaps shares how she overcame both personal and professional obstacles to achieve her dream one day at a time.

When Hugh Hefner quit his job at Esquire to start a magazine called Playboy, he didn't just want to make money, he wanted to make dreams come true. In this wise and penetrating biography, intellectual historian Steven Watts looks at what Hugh Hefner went on to become and how he took America with him. Hefner became one of the most hated and envied celebrities in America, standing just barely on the wrong side of decency - with as many as seven million subscribers to his magazine.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

​Diane von Furstenberg, entrepreneur and philanthropist, presents her words to live by. In an easy-to-navigate A-Z dictionary format, designed to be browsed or listened to as a whole, Own It offers listeners Diane’s well-earned wisdom for enjoying both personal and professional growth at any age.

"Probably in the life of everyone there comes a time when he is inclined to go over again the events, great and small, which have made up the incidents of his work and pleasure, and I am tempted to become a garrulous old man, and tell some stories of men and things which have happened in an active life. In some measure I have been associated with the most interesting people our country has produced, especially in business - men who have helped largely to build up the commerce of the United States...."

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.

Set in California's lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corporation's 21st-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn Siler brings to life both the place and the people in this riveting family drama.

Starting from scratch, simply by picking stocks and companies for investment, Warren Buffett amassed one of the epochal fortunes of the twentieth century - an astounding net worth of $10 billion and counting. His awesome investment record has made him a cult figure popularly known for his seeming contradictions: a billionaire who has a modest lifestyle, a phenomenally successful investor who eschews the revolving-door trading of modern Wall Street, a brilliant dealmaker who cultivates a homespun aura.

The definitive biography of the king of the rock 'n' roll business, Ahmet Ertegun, the founder of Atlantic Records.

John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than 25 years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company, TCI, and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life.

Listen to hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp’s perennially popular blog, Rands in Repose. The third edition of Managing Humans contains a whole new season of episodes from the ongoing saga of Lopp's adventures in Silicon Valley, together with classic episodes remastered for high fidelity and freshness.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

Talent, energy, dedication, discipline, passion, innovation, education, drive, mind, body, spirit, vision, honor, truth, and drums make the man: Kenny Aronoff. Voted by Rolling Stone magazine as one of the greatest drummers of all time, Aronoff is arguably the most sought-after recording and touring beat master ever.