Business Marketing Strategy

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and ...

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Are you one of the 32.5 million small business owners in the United States? You take pride in your product or service, you deliver solid value, and work hard daily, but with so much competition it can be brutal. Join The 7 Figure Club gives you the tools and a clear path to higher profitability. If you want to reduce your hours while increasing sales, and you are looking to build a business that gives you financial abundance along with the lifestyle you want, read this book. Do you want to learn: How to increase sales and build a dynamite positive cash flow? Practical ways to increase staff...

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

"The Small Business Playbook" - A Guide for Entrepreneurs Ready to Score Big in Business! Are you ready to transform your small business dreams into reality? Your path to success is about to be revealed with "The Small Business Playbook" – the ultimate guidebook to navigate the thrilling world of entrepreneurship. Every chapter serves as your personal coach, shedding light on essential strategies and practical insights. Imagine having a blueprint that helps you carve out a niche that’s not just unique, but also profitable. This guide takes you on a journey starting with the cornerstone ...

Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand.

Introducing the definitive guide to understanding the revolutionary world of AI and its impact on the world of business: "AI and Business". Written by a team of experts, this insightful and eye-opening ebook explores the ways in which artificial intelligence is transforming the business landscape, from sales and marketing to employee engagement and supply chain management. In "AI and Business", you'll discover the diverse applications of AI in today's businesses, and how its powerful capabilities are being harnessed to streamline processes, improve analysis, and drive innovation. With a ...

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

"Digital Marketing for Business 2024" is your ultimate guide to mastering the digital landscape and unlocking the potential to earn money and gain independence. Written by Maxwell Cyberstein, this book is packed with the latest strategies and insights to help you succeed in the ever-evolving world of digital marketing.

Expand your business and your life with this elegantly simple methodology. The Gift is Enlightened Networking -- made easy! Learn what thousands of others have discovered - that there's a powerful new way to make new contacts, build relationships and get new business. , The Gift manual teaches you step by step instructions for putting into action the Law of Contribution. This Law states that your level of happiness and success is directly proportional to the number of people you serve selflessly. Authors, Matthew Ferry, Thach Nguyen, Marc Sachnoff and Kristen Marie Scheurlein have been ...

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

Start your business safely with Salespreneurship! This is brand-new sales and marketing book to show how to start a business “Salespreneurship” breaks down the old sales frames and promotes new ways to walk the path of successful and happy entrepreneurs. Planning, personnel management, marketing, and finance are important in growing a business, but sales can't be excluded. Many entrepreneurs undervalue the importance of sales and are terrified by the prospect of personally conducting sales. So how can you learn sales and marketing and overcome your fears? And How to start a business? ...

Craft Vision, Mission & Values That Move Markets — and Make Your People Proud to Wear the Logo Every thriving brand has a North Star. Most companies, alas, have a dusty plaque. The Northstar Principle shows you—step-by-step—how to turn wall-art slogans into a living operating system that drives profit, innovation and purpose. Why this book pays for itself Write copy that conquers the boardroom – Use the VMOST-plus framework to squeeze your vision into one page and your mission into one sentence Spark devotion, not just “alignment” – Discover the two-level alignment model that ...

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Wondering how to pivot a business? PIVOT POWER is your essential 'How to pivot a business' book because it includes 25 ways to pivot whole or part of business, plus a toolbox to help you transform and change direction quickly, whether you're a startup, or work in tech, retail, FMCG, CPG, banking, engineering, manufacturing, planning, marketing, retail, FMCG, engineering, manufacturing, planning, or marketing. Compiled by business creativity expert, Stu Lloyd