Business Marketing Strategy

“Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone – even a complete novice – a content-marketing pro in no time… great tips and techniques to give you the edge you need.” – Michael Davie, author, Winning Ways “We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren’t going to have a business… the revolution has only just begun… the only constant in our world is change itself… Pretending these changes...

Is your biggest fear the blank content calendar? You know consistency is key, but the daily pressure to come up with new, engaging ideas is relentless. It's a "Content Treadmill" that leads to burnout, generic posts, and a business that feels more like a chore than a passion. What if you could solve the "what to post" problem forever? The AI Idea Factory is Day 5 of your 30-day challenge, and it's designed to shut down the content treadmill for good. This book gives you a simple, repeatable system to generate a month's worth of high-quality, on-brand content ideas in a single afternoon. In ...

This guide will walk you step by step through all the essential phases of setting optimal prices in a manufacturing company. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive. In setting prices in a Manufacturing Firm, the goal should be to maximize profit. Although some managers feel that an increased sales volume is needed for increased profits, volume alone does not mean more profit. The ingredients of profit are costs, selling price, and the unit sales volume. They must be in the proper proportions if the desired profit is to be...

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

The standard work of Social Media Marketing Ranked among the best marketing books in the world by Bookauthority This updated and largely extended sixth edition of this global bestseller, chosen by Bookauthority as one of the best marketing/advertising books in the world is essential reading in top-tier universities and a staple for both practitioners and academics. This updated volume dives deep into the evolving landscape of digital and social media marketing, including expanded sections on tactical planning, execution, and the latest trends in AI, machine learning, and the Metaverse's ...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.

Discover the wealth-building secrets that the ultra-rich have used for over 160 years! In this groundbreaking book, you'll learn: How to create your own banking system using dividend-paying whole life insurance policies, allowing you to finance your business growth, invest in lucrative opportunities, and build generational wealth - all tax-free and protected from market volatility. The proven strategies used by icons like Walt Disney, the Rockefellers, and top CEOs to grow their empires and Get Wealthy For Sure™. How to build a team of expert financial professionals, implement tax-...

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

Unlock the secrets to launching a successful donut shop with the Donut Shop Business Plan Blueprint, your essential guide to crafting a thriving donut empire. This comprehensive ebook takes you step-by-step through the entire process of planning, opening, and sustaining your very own donut business. From uncovering the perfect niche in the donut market to creating irresistible flavors that keep customers coming back for more, this ebook provides you with all the tools you need to stand out in a competitive landscape. Delve into understanding market dynamics, analyzing your competitors, and ...

Are you struggling for ideas for your first blog? You’d like to get started but don’t have the first clue on how to write a blog post? Or maybe you’re just looking for proven methods that actually works when it comes to monetizing your blog? If this sounds like you, then don’t worry you’re not alone. In this day and age, making money through blogging has never been made so easy, yet only five percent of bloggers actually make a full-time income through their blogs.

Do you want to know how I sold over 100,000 books with no fancy marketing team, no literary agent, no pre-existing list of customers, and zero industry connections? Are you ready to discover how I hit number one best-seller in multiple categories and garnered thousands of five-star ratings and reviews…using a systematic (and honest) approach that can be replicated by any nonfiction author willing to follow the very simple steps? Well, I’m about to tell you.

Digital Marketing for New Entrepreneurs: Strategies and Tools for Longterm Success is the essential guide for startup owners and new business entrepreneurs looking to carve out their niche in the digital world. This comprehensive book is your roadmap to mastering digital marketing, from establishing an online presence to engaging with your audience effectively and optimizing your marketing efforts for maximum return on investment. Here’s what this indispensable resource offers: What This Book Offers: Foundational Insights: Dive into digital marketing basics, understanding its importance ...

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

A No-Fluff Guide to Growing and Scaling Your Etsy Shop By Todd Hemming Whether you're just opening your first Etsy shop or ready to scale your handmade hustle into a full-time business, Etsy Best Seller Blueprint is your direct, no-thrills roadmap to making real sales—fast. This is not another generic "how-to" guide. Todd Hemming gives you a clear, actionable, and proven system that takes you from zero to top-tier seller—without the guesswork. From branding basics and SEO strategies to pricing, marketing, and building repeat buyers, every chapter is built to help you win on Etsy. ...

"Blueprint to Business Success: Crafting Your Winning Business Plan" is the ultimate guide to transforming your entrepreneurial vision into a thriving and profitable venture. This book is packed with expert advice, practical strategies, and real-world examples that will empower you to create a comprehensive and compelling business plan tailored to your unique goals and objectives. Unlock the secrets to business success as you dive into this comprehensive guide, which covers everything from market analysis, competitor research, and financial projections to branding, marketing, and operations...

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.