Business Management

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency.

To help people develop their potential, to articulate and become the self that they want to be, are capable of being, and that best serves them and others in the short and long term is what we as individuals and leaders strive toward.

We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully.

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.

More than 10,000 mergers and acquisitions occur annually in the US, many among small and mid-sized companies. These complex transactions can be an effective growth strategy, but they carry significant risk. Mergers and Acquisitions from A to Z helps guard against costly mistakes. Expert advice, case studies, checklists, and sample documents walk you through every step of the process - from valuation to securities laws to closing and successful integration.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

Every year, millions of top performers are promoted to management-level jobs - only to discover that the tactics that got them promoted are not the tactics that will make them effective in their new role. In Welcome to Management, Ryan Hawk provides practical, actionable advice and tools designed to ensure that transition is a successful one.

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

The audiobook shows you how to apply each idea to the challenges of the modern workplace and combine it with what you discover about yourself as you delve into your own strengths and weaknesses. You'll develop your own ability to see The Big Picture, connect with members of your organization, foster a meaningful and productive work environment, and steer your corporate ship through any challenge. Skills and experience might land you a leadership position... but they don't make you a true leader.

You've been asked to manage a key project—or perhaps you've volunteered for an assignment that could advance your career. So how do you make sure the project succeeds? Managing Projects walks you quickly through the basics.

In this book, you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business. The book covers event planning and management fundamentals and explains how you can grow attendance and revenue significantly. Recently updated, the book now includes strategies for boosting event attendance, building buzz around the event as it occurs, and ensuring that your attendees are pleased following the event.

Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the "sales management trap", and it's exactly what The Accidental Sales Manager addresses and solves.

Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

The classic best seller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his groundbreaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak.

Each one of us is called to greatness. We can have a significant impact on the world around us - if we so choose. If you are looking to craft an extraordinary life, The Greatness Guide is the powerful and practical handbook that will inspire you. Passionate, provocative, and full of big ideas that will challenge and transform, The Greatness Guide is one of those rare books that will release your potential and awaken your best self. Make the leap today and learn what the best do to become even better.

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters.

Dr. Steve Peters explains that we all have a being within our minds that can wreak havoc on every aspect of our lives. He calls this being "the chimp," and it can work either for you or against you. The Chimp Paradox contains an incredibly powerful mind management model that can help you be happier and healthier, increase your confidence, and become a more successful person. This audiobook will help you to recognize how your mind is working, understand and manage your emotions and thoughts, and become the person you would like to be.

The financial shelves are filled with books that explain how popular carry trading has become in recent years. But none has revealed just how significant a role it plays in the global economy - until now. A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture - one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval.