Business Management Creative

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the ...

How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears? The art and science of talent search get at exactly those questions. Renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross guide the listener through the major scientific research areas relevant for talent search.

Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners as well as against demands of the future in a book service leaders around the world will use as a guide for years to come.

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

Unleash Transformational Leadership - Unlock your potential to empower & inspire your organization and create a culture of success. Are you ready to unleash the leader within you and revolutionize your organization? Look no further than "Unleashing Transformational Leadership" - the ultimate guide to unlocking your full potential, empowering your team, and creating a culture of unparalleled success.

In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups - from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors.

Health-care organizations cry out for a tool to decrease untoward events and bridge the communication gap between professional clinician teams and clients. Discover how to guide your team to creatively problem-solve, build emotional and social intelligence, increase workplace safety and employee retention, and guarantee client satisfaction with the results-don’t-lie Improv to Improve Healthcare system.

Chances are, you’ve heard a variation of the saying, “We need to get on the same page.” Getting on the same page means making sure that you and whoever you’re collaborating with understand each other. But hidden within the accepted wisdom is a whole new meaning… In Getting on the Same Page, Steve Gran and Brian Cain introduce WorkExcellence, a method designed to empower everyone—from the C-suite to frontline employees. It provides strategies that foster collaboration and create lasting impact.

OKRs are about goals bigger than the next story, or even epic. They prioritise purpose and strategy over the ever looming, high maintenance backlogs we all know too well. OKRs are important to agile teams because they deal with the big things, they inspire forward thinking, encourage engage senior leaders, and help debug strategy. Acclaimed author Allan Kelly describes why you should use OKRs, how to write them successfully, how to set measurable KRs, execute against OKRs in an agile environment to deliver outcomes, and the pitfalls and problems to avoid so you can deliver your outcomes.

No star burned more ferociously than Judy Garland. And nobody witnessed Garland's fierce talent at closer range than Stevie Phillips. During the Mad Men era, Stevie Philips was a young woman muscling her way into the manscape of Manhattan's glittering office towers. After a stint as a secretary, she began working for Freddie Fields and David Begelman at Music Corporation of America (MCA) under the glare of legendary über-agent Lew Wasserman. When MCA blew apart, Fields and Begelman created Creative Management Associates (CMA), and Stevie went along.

A powerful purpose has the ability to unite your team and transform your organisation. Purpose is the essential ingredient to get your employees excited, ambitious and passionate about achieving their goals. Foster a sense of purpose in your team and discover its potential to inspire both staff and customers. Leading on Purpose will give you the structure and know-how to: Create a culture of trust and belonging, Weave innovation and possibility into your organisation's DNA, Blaze trails to untapped market potential, Harness the power of having fun at work.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

In looking for help and understanding on how to build an organization and to select and manage your people, a good place to start would be to look for an organization that did that exceptionally well. Cintas is a great American success story, and Bob Kohlhepp was an important part of that success for 50 years. He began his career as controller but quickly moved up to ultimately become CEO and then chairman. He was a key part of building Cintas from $1.6 million in sales in 1967 to more than $7 billion today.

Marty Strong's direct and compelling message is focused on business, but in truth, its leadership tenets are agnostic as to industry, marketplace, private, or public setting. This is not a textbook. It is a personal conversation between a high-performance business leader and professionals searching for actionable insights that deliver results. Be Nimble provides mentorship, tips, tools, and useful examples to help drive home its valuable leadership insights. Marty Strong has an accomplished leadership career spanning four decades.

Master Todoist: How to Use a Simple App to Create Actionable To-Do Lists will help you rethink your to-do lists. It's easy to begin each day with a lengthy list of tasks without a clear direction of what to focus on first. The truth is: Most to-do lists are a distraction that often cause you to procrastinate on important tasks. Todoist is different because it's specifically designed help you manage all your day-to-day tasks - even if you have to juggle dozens of projects.

In Creative Conflict, negotiation experts Bill Sanders and Frank Mobus use a dynamic, dialectical approach to show how negotiations are driven by competition and cooperation at the same time. They believe that when we tiptoe around conflict, we negotiate in a halfhearted way that limits our results. By contrast, creative negotiators probe and push until they hit a wall of disagreement, and then they figure out how to get past it.

With Creativity: Creative Thinking to Improve Memory, Increase Success and Live a Healthy Life, you'll learn how to use creativity to improve your life. You'll discover how unlocking your creativity can help improve your memory, health, and success. Through a series of fun exercises, you'll start actively being creative in your everyday life.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

Whether it's the great American novel or a groundbreaking new app, many people want to create a Big Thing, but finding the motivation to get started, let alone complete the work, can be daunting. In The Big Thing, New York Times business writer and editor Phyllis Korkki combines real-life stories, science, and insights from her own experience to illuminate the factors that drive people to complete big creative projects - and the obstacles that threaten to derail success.

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.